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E-commerce Design Trends for the Year 2013

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2012 taught web developers one thing about the Internet and that is the power of e-commerce. Today there is probably no business enterprise that doesn’t want to run an e-commerce store. Apart from showing the power of e-commerce, 2012 also reinstated the importance of responsive designs, fixed site navigation, vertically scrolling layouts etc. But it is time that we look forward and see what 2013 has got in store for e-commerce designs.

There are a lot of things that web developers and designers are expecting in this year in the e-commerce designing front and this article will attempt to illustrate a few of the emerging trends.

8 e-commerce Design Trends for 2013

1. Continuous Shift to Mobiles: We are living in a smartphone age and browsing the Internet on hand-held devices has increased tremendously. In the year 2013, web designers and developers are already focusing more on the expanding mobile technology. If consumers are becoming more vigilant and are expecting everything literally on their fingertips, the designers too are keeping up the ante and offering world-class mobile-friendly websites.

2. Minimalistic Designs: Gone are the days when web designing meant elaborate sites, play with lots of graphics, text and images. In 2013, e-commerce websites are living the minimalistic life. The stress is on emphasizing products and services with bolder texts, crisper edges, flat illustrations and lots of seemingly white space. The stress is also more on increasing usability and conversion rates. Though it is still important to stay fresh, overall change of a website isn’t happening much this year.

3. Enhancing Online Security: If 2012 has taught developers anything it is that e-commerce is very powerful and more and more people are getting attracted to this shopping model. More and more users turning into customers. If this is to happen successfully, online security has to be enhanced and this is exactly what developers are doing this year. Newer and safer payments options are being introduced, multiple payment options are being provided by e-commerce stores and stress is being given on one-page payment methods. Offering discounts in the form of coupons is another thing that is fast catching up this year. E-commerce websites, small and big, are all doing it and in the process luring more customers.

4. Stress on Better Images and Interactivity: Customers are expecting to get a complete holistic view of the product of their choice before they make the purchase. Keeping this in mind, 2013 has brought forward another trend and that is better and bigger images of products and services. But that is not all. Product demonstration videos are fast becoming part of every e-commerce websites allowing customers to actually see the product first hand. Of course video streaming on e-commerce websites have only happened with faster Internet.

5. Facebook Integration: What’s life without Facebook today? Facebook has transcended every possible boundary making old and young join the social networking site. E-commerce websites have been using the popularity of Facebook to their advantage for quite some time now. But the latest trend is to integrate products and services with Facebook. By this e-commerce stores allow users to create their wish-list on the social networking site which they can share with their friends. For an e-commerce site, this means better linking of their products and services and increased traffic to the site. Meanwhile social media badges on the sites continue to remain popular.

6. Digital QR: Digital QRs are the modern versions of barcodes. While QR Code apps are extremely popular on smartphones. 2013 has shown that there are several e-commerce websites that are directly incorporating digital QR onto the design on a page. If this trend sticks around for a while, it has the ability to make data transmission faster.

7. Faster Pages: There is no doubt that Internet is growing in leaps and bounds. Faster Internet connections have become a norm. Moreover with more users browsing the Internet on their smartphones, the need for faster Internet has increased. With this the patience level of users and customers has decreased. They are literally expecting pages to load in a jiffy. With more efficient coding process, e-commerce sites have become faster than ever before. SASS and LESS, the two CSS pre-processors introduced to manage CSS styling is proving to be very handy. SASS saves a lot of time and makes CSS styling neater. All this has definitely pulled up the speed of e-commerce stores.

8. Content is still the King: No matter how much the technology advances and sites become more graphically, content will continue to remain the king. Well-meaning content still has the ability to please customers. A good e-commerce site thus continues to stress on content and regularly develop SEO-friendly, high-quality and crisp content.

These are just a few of the emerging trends that have been seen in the first quarter of the year. As the year progresses, more positive changes are expected

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Varun Bhagat is a technology geek and works in PixelCrayons as a Sr. Technology Consultant. He possesses in-depth knowledge of different web development technology and helps our clients to choose the best technology as per their needs.

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