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Four Basic Requirements of an E-commerce Website

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In today’s internet dominated world, almost everything is available online. This is because technology has made it easier to develop websites. More and more business owners are realizing the importance of having a website to boost their business and generate good ROI. This is why they are turning to ecommerce website development. However, it cannot be denied that competition today is extremely tough. This makes it a daunting task to maintain an e-commerce website. An e-commerce site requires some specific features in order to be successful. Discussed below are the four basic requirements of an e-commerce website.

The Niche: This is the starting point for most of the sites. When it comes to an e-commerce website, you first need to think what you plan to sell. You need to look for a niche which is not too heavily saturated.  It will require you to research e-commerce niche. Have a close look at sites to determine whether they are stagnant or are they updated regularly and work towards improving their ranking? This is the standard procedure and you are likely to go through this with any type of site you plan to launch.

Your Site: The next thing to focus on is your site. However, the question arises which e-commerce platform to choose for your site? There are plenty of them available. Many have a number of plug-ins and extensions to extend the functionality. In order to decide which e-commerce platform to choose, you should go by your business’ requirements. .You need to contemplate which will suit your business requirements in the best way. Generally, one should opt for an e-commerce solution based on its SEO capabilities as most of the traffic is generated by that only. Most of the shopping carts available these days have a lot of really good features. Look for a shopping cart which makes it easy to run split tests.

Registration of the company: This is the most important and unavoidable part. It is imperative to get the company registered. This is something which need not be emphasized as it itself tells about how important it is to register the company.

Your Products and Suppliers: After focusing on niche and product selection, the nest step is to focus on how to find a supplier. Basically, you can concentrate on three different parts- distribution, wholesale and drop ship. You will find the best deals available in distribution. However, you should remember that with it comes the burden of having higher orders. To start with, distribution may not be the best option available. This is because it involves a lot of operating funds that will be tied up in stock. Generally, distribution companies are less willing to negotiate on the price they offer. In such a case, your next option could be whole sale. This is usually more expensive. However, they are more open to negotiations and may not require any minimum orders. And your last option is the dropshippers. Although, this option holds the least overall margin but the positive part is that you do not have to worry about ordering, holding stock or dispatching the goods, which will free up to focus on making more sales.

These are the four basic requirements need to be considered for an e-commerce website. If you want to grow steadily in e-commerce industry, you need to build a business that will stand the test of time. There is a popular misconception which states that e-commerce sites are really only for the blog players. But the fact is that if your chosen niche suits an e-commerce site then you will be surprised with what all it can fetch for you.

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Varun Bhagat is a technology geek and works in PixelCrayons as a Sr. Technology Consultant. He possesses in-depth knowledge of different web development technology and helps our clients to choose the best technology as per their needs.

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