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Drupal Website Improvement: Tips to Improve SEO and Traffic of Website

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In recent years, Drupal developers have achieved a great height and Drupal has quickly become one of the most renowned and respected Content Management System. These days, lots of companies are switching over to it in order to get a great deal of customization as well as widely enhanced functionality.

SEO friendly CMS of Drupal is one of the main reasons of its success and popularity. However, it is a bit difficult to learn compared to other CMSs but its advantages are numerous. Once the site has been completed and launched, you can have plenty of benefits from a well-designed website and an online presence. Drupal development offers some key ways to make a site more useful and understandable to users, and to improve SEO and traffic. Let’s see some tips to improve your Drupal website SEO and traffic.

Google Analytics module:

First and foremost, you need to enable the Google Analytics module and setup Google Analytics on your website. This will give you an idea about the progress you are making in the direction of improving your website traffic. It will provide lots of valuable information about the traffic approaching to your site.

Clean URLs:

Enable Clean URLs with the help of Drupal’s “clean URLs” feature. Just go to the following path to enable it: Administrator > Site Configuration > Clean URLs. It will give the URLs that perform great for machines and turn them into much more understandable for humans. For example, “www.myblog.com/?q=/seo-tips” will become “www.myblog.com/seo-tips”.

Pathauto Module:

This module allows you to create human readable URLs for Drupal pages. Drupal CMS automatically creates web addresses like “www.myblog.com/node/5”, which is not very user-friendly. With the help of Pathauto, it could be “http://www.myblog.com/blog/some-popular-blog-post”. Not only it will give more information to the visitors but also improve the search engine ranking of a web page, especially if you include relevant keywords because it lets them know more about the content on that page.

XML Sitemap Module:

This module automatically creates a sitemap for the website that matches with the sitemaps.org specification. It facilitates search engines to keep their search results up-to-date.

Global Redirect Module:

This module fixes some small issues that can give a shady look to website. Mainly, it is used to fix duplicate URLs that have the same content. However, Google don’t like this because they think people are trying to scam their system in order to get more links to their sites.

Configure Meta Tag Module:

When you concentrate on the important keywords and/or give description on some of your node, you can obtain a better search engine positioning. With the help of this module, you can set some Meta tags for each node, view or panels page.

Path Redirect Module:

This module prevents you from the proverbial SEO foot.  By amending the path of a piece of content, you can configure this module to automatically redirect to the new path.  This means any other site’s links to your website will still work, which will make happy to your users as well as search engines.

Page Title Module:

Page title is the text used by search engines to determine what a given page on your website is basically about. With the help of this module, you can set the title tag which is the most important SEO field on any web page. This will be the text displayed in search engine results as the linked text. In addition, through this module you can override the default Drupal page title structure with a most suitable title.

Add Related Links Module:

Linking articles to your website is a great SEO practice. It provides magnitude to your website articles. In order to obtain this automatically, you can use “Add Related Links” module. Related links can be classified into 3 main categories:

* Parsed links: These are the links retrieved from the body of nodes.

* Discovered links: These links are discovered by the module using different conditions like category terms of a node and suggestions offered by the search module.

* Manual links: These are manually added links.

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Varun Bhagat is a technology geek and works in PixelCrayons as a Sr. Technology Consultant. He possesses in-depth knowledge of different web development technology and helps our clients to choose the best technology as per their needs.

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