Google analytics is a smart and free service provided by the search engine giant, Google which provides the website owners with different statistics and information regarding the performance of their website. As opposed to popular beliefs, Google Analytics is not aimed for the web designers and developers but is a comprehensive tool available with the Internet Marketing Experts of the company and helps them take many productive and decisive decisions. Along with providing the users with great information on the site’s traffic, the number of unique visitors and where exactly does the visitors hail from, Google Analytics has now added an extra feature which enables the Internet Marketing Experts to monitor the speed of their website. Read on to know more.
The Visible Changes
If you are quite perturbed and curious to know the performance of your website as far as the speed is concerned, the technical area of Google analytics under the site speed section, will be of particular interest to you. Google analytics reveals to you the tab named Site Usage and right next to it is the section titled Technical. Just a click on it and you will receive the entire information that you were looking for.
If you are looking for detailed reports and not merely the figure, Google analytics is the tool for you. In case you have employed any sort of redirects to your website, you will receive the time it takes the browser to redirect users to the destination location and along with that, depending upon if the feature is available in your website or not, you will also receive the average DNS lookup time.
Distinction Between Response Time and Loading Time
Besides Google Analytics also provides the average time consumed by the Transmission Control Protocol (TCP) and the response time and also the download time regarding your website. Thus it gives you distinct timings required for getting the page on the browser and the time consumed by the browser to actually load it.
The point behind this differentiation of timings is that you get to fix the problem areas regarding the lethargic performance of your website. You get intelligent and meaningful inputs on where exactly the problem lies. With this differentiation you can address whether it is the DNS issues which need to be addressed in order to make the website more swift and agile or the back end coding and processing? Loading the website is dependent on various factors, most important of it all is the coding. With a precise PSD to CSS conversion any web developer can considerably reduce the coding, make it light and flexible and hence help it get loaded on the web browsers quickly.
The basis of the Information
Google analytics provide this information after computing the sampling of 1 percent of users visiting your website. This option of 1 percent sampling comes in as default. However it is a very flexible tool and if you wish to change the sampling size, in order to gain more useful and broad based information, you can also adjust the sampling size of Google Analytics.
Although if your website is quite large and popular and you expect more than one million hits per day, it is recommended by Google itself to leave the sampling size at 1 percent itself for the purpose of better and prompt functioning.
further distinction amidst the distinction
Google Analytics is really a thorough and detailed tool available for the website owners to analyze the performance of their website. Earlier we discussed how Google analytics helps in breaking down the speed performance in two broad categories, that is the loading time and the response time. But the distinction does not end there. Google Analytics provides a deeper processing of the information and gives you detailed information about the performance of each of the web page of your website.
A complete website comprises of a lot of pages, namely the Home page, the about us page, the Question and Answer Page, The Products and Services page, Contact us form and etc. It may be possible that the rest of the pages of your website are working just fine but the problem may creep up in just a single page. It may be because the images are not really optimized or due to the coding problem. Like they say, don’t fix it, if it ain’t broke, thus with this sturdy assessment tool, instead of reviewing the entire website, you can just fix up the single problematic page.
And again the by default sampling size of reviewing the performance of each of the page is 1 percent, open for adjustments.
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