First impression is the last impression. This old age adage couldn’t be any true for most businesses of today. For a customer, the first impression of a company comes from its website & by simply gazing at the site they can make instant decision on whether opting your services or escaping from them. Bearing this in mind, many entrepreneurs are considering a redesign of their sites to amplify the performance of their websites and gaining popularity amongst users. In this article, I will cover the top 5 questions you must ask yourself before you plan to redesign your website.
Just because everyone is doing it, doesn’t mean you have to follow the herd. You need to strategically evaluate the need of redesigning your existing site. There should be a clear purpose which is purposefully defined such as having a fresh look, advancing technology, increasing sign-ups, creating SEO friendly structure or others. Only then you can determine the layout and architecture of the site.
This is another important question you need to answer prior to getting your site redesigned. Both outsourcing and in-house development have their own set of pros and cons and you have to carefully measure the benefits of both. Outsourcing can get you an access to multiple skilled resources under one roof while in-house development can save you cost. Knowing the magnitude of work also helps you in making the right choice.
Before you kick off the redesign project, you should get your best minds to critically examine the current site and analyze the problem areas. In some sections you might just need a little polishing, others you may require a functionality upgrade or new feature addition. Checking your raw data and customer reviews can also bring insight to your decision.
While there are plenty of features you can include on your site, it would not be sensible to consider all of them. Many of these can distract your creative senses and can put deep holes on you pockets. You must wisely create a list of ‘must have’ features that are highly essential in your new site. Since the site keeps evolving, you can park the ‘favorites to have’ and include them later on.
Having a CMS or Content Management System lets you to add, edit of play with the site’s content without any coding or involvement from a developer. There are many popular CMS formats available today such as Joomla, Drupal, and WordPress etc. which are excessively used by developers as many businesses demand content leniency. If you wish to go with a CMS then you can undoubtedly choose any of these platforms for your site.
Having answers to these questions can give you a thoughtful direction so that you are well equipped to make this decision. Consider answering these questions before you plan to redesign your site.