An MVP, scoped honestly
before anyone commits to a build.

A minimum viable product, scoped to test the real assumption rather than to impress an investor deck. PixelCrayons is your point of contact: we scope what actually needs building first and write the proposal. Our sister company ValueCoders engineers it, under that one proposal and one account team.

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Reply within four business hours (typical) · One contact, start to finish

Brands our teams have delivered for

What we do

PixelCrayons is your point of contact for MVP development; our sister company ValueCoders builds it, under one proposal and one account team. We scope the smallest buildable version that tests your assumption, not the longest feature list that fits the budget, and stay your account owner throughout, including any website, store or marketing work alongside the build.

Scoped to the assumption, not the deckThe smallest version that tests your assumption, and a plain no to features that don't belong.
Built by ValueCodersFront and back end built by ValueCoders on a real architecture, not duct tape headed for a rewrite.
One proposal, both scopes namedOne written proposal naming both companies' roles, with pricing and acceptance conditions in the same document.

Casadar homepage on desktop: a search bar for products, vendors and professionals, category icons for bedroom, kitchen, furniture, home office, décor, appliances and housekeeping, a living-room banner and a row of products

Related work · Home & Interiors · Marketplace

Casadar: a bilingual marketplace for everything that makes a home.

Read the case study

Selected work

Judge the work,
not the adjectives.

Outcomes tied to real engagements, not averages.

All case studies →

2004

Established

500+

Agencies served

4,500+

Projects delivered

340%

Revenue growth · 7 months

eCommerce

+127%

Organic traffic · 5 months

SaaS

85%

Faster delivery · backlog cleared

via agency partner

Checked 15 September 2026

Where the work happens

PixelCrayons: scoping and your point of contact
ValueCoders: the build, named plainly, never hidden
One coordinated proposal, one account team
Delivering since 2004
PixelCrayons: scoping and your point of contact
ValueCoders: the build, named plainly, never hidden
One coordinated proposal, one account team
Delivering since 2004

Who does what

One contact,
one proposal, two teams.

Scoped to the assumption, not the deck

PixelCrayons scopes the smallest version that actually tests the thing you're unsure about, and says so plainly when a requested feature doesn't belong in a first version.

PixelCrayons

Built by ValueCoders

Product engineering, front end and back end, built by our sibling company ValueCoders against the scoped brief, with a real architecture underneath rather than duct tape headed for a rewrite.

ValueCoders

One proposal, both scopes named

A single written proposal names PixelCrayons' scoping role and ValueCoders' build role, with pricing and acceptance conditions in the same document.

Every engagement

A path past the MVP

Where the MVP proves the assumption, the same account team scopes what comes next, whether that's more of ValueCoders' engineering or PixelCrayons' own web and marketing work.

After launch

The marketing and web side, still ours

A landing page, a waitlist site or the marketing programme around the launch stays PixelCrayons' own work, coordinated by the same account team.

PixelCrayons

How it works

Brief to a built MVP,
scoped honestly.

Start

Brief and a call

We sign an NDA and you describe the assumption you need to test, so we can scope the smallest version that tests it.

Once the brief is complete

Itemised proposal

We confirm the date your proposal arrives. It names the scope, the price, and what PixelCrayons and ValueCoders each own.

Your decision

You sign off

You confirm the scope, the payment and the access we need. Nothing starts before this.

Typically 2 to 3 business days later

ValueCoders starts the build

ValueCoders' engineers start against the agreed scope, with PixelCrayons' account team as your single point of contact.

On the date in your proposal

The MVP, and what it showed

You get the MVP and an honest read on what it showed. The same account team scopes whatever comes next.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Where the engagement includes it, your build runs in a Prism workspace you log into: requests, approvals, the task list and the weekly review, beside the repository your team already owns.

See how Prism runs an engagement

01
Requests and approvals
One queue, beside the repository your team owns.
02
Owned tasks
Every task has one owner and a date.
03
Weekly review
Each decision recorded, with the expectation attached.

How we report it, in Prism

The delivery record,
you can read without a stand-up.

What you receive in month one

Development is reported as artefacts in your own tools, not a status call. In the first month you receive the technical audit of the current codebase, the delivery plan broken into reviewed increments with acceptance criteria, and the environment map showing where code runs and who can deploy it. The weekly review in Prism lists what merged, what was reviewed, and what is blocked and by whom.

01Technical audit: the current codebase, its risks, and the order of fixes
02Delivery plan: increments with acceptance criteria and review owners
03Environment map: development, staging and production, and who deploys
04Weekly review in Prism: merged, in review, blocked, and the reason for each block
05Definition of done: tests, review, accessibility and performance checks per increment

Related workCasadar: a bilingual marketplace for everything that makes a home.Home & Interiors · Marketplace · A published case in this discipline.

Who is accountable

The people accountable
for the work.

Leadership and how we’re built →

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart who connects business analysis, strategy, clear objectives and ROI with practical technology solutions.

LinkedIn →

Saundaraya Gupta

Technical Manager

Brings technical delivery, client communication and project management together so work moves from brief to release smoothly.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →

Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Cutting the scope

Version one or version two:
where each request goes.

The brief is the smallest buildable version that tests your assumption, not the longest feature list that fits the budget. This is how we sort what you ask for before the proposal is written.

What you ask for	Where it goes	Why
The feature that tests the assumption you are unsure about	Version one	It is the reason the MVP exists, and every other request is judged against it.
A feature that makes the investor deck look complete	Version two	It does not test the assumption, and we say so plainly rather than build it in.
The architecture underneath	Version one, built properly	ValueCoders builds a real architecture, not duct tape headed for a rewrite.
A landing page, a waitlist site or the launch marketing	Alongside the build, as PixelCrayons' own work	The same account team coordinates it with ValueCoders' build.
A bespoke product at any stage, full product engineering or IoT	Custom Software Development instead	This page is only the first scoped version, built to test an assumption before a larger commitment.
Whatever comes after the MVP proves the assumption	Scoped by the same account team after launch	You get the MVP and an honest read on what it showed, without a re-pitch from scratch.

The proposal names PixelCrayons' scoping role and ValueCoders' build role, with pricing and acceptance conditions in the same document.

Questions

Frequently
asked.

ValueCoders, our sister company, does the engineering; product build is their practice group-wide. PixelCrayons scopes the version worth building first, writes the single proposal, and stays your account owner throughout, including for any website, store or marketing work alongside it. ValueCoders is named plainly here and throughout delivery.

That's the first conversation, not a blocker. PixelCrayons scopes the smallest version that tests your real assumption, and will tell you plainly when a requested feature belongs in version two rather than version one.

Related, not the same: custom software development (/development/custom-software-development) covers a bespoke build at any stage, including full product engineering and IoT. This page is specifically the first, scoped version built to test an assumption before a larger commitment. Either page routes to the right proposal.

One account team, for the whole relationship. ValueCoders' name and role are stated plainly in the proposal and throughout delivery, but escalation, billing coordination and status reporting run through the same PixelCrayons account team you signed with.

There's no flat rate card: the scoped feature set and platform choice set the cost, not a page count. Every proposal is scoped against your brief and itemises exactly what ships, naming which company delivers which part. Once we have a complete brief, we confirm when your proposal arrives.

Scope the version
worth building first.

A scoped, itemised proposal, naming PixelCrayons' role as your point of contact and ValueCoders' role as the build team, under one account owner throughout.

Get a Proposal See Development Services

Reply within four business hours (typical) · One account team · One proposal

Last updated 13 October 2026

An MVP, scoped honestly
before anyone commits to a build.

Judge the work,
not the adjectives.