5 Steps to Make Your eCommerce Website Successful

A successful eCommerce business begins with an effective website that helps you connect with your customers in the best possible way. 

Custom E Commerce development

To make your eCommerce website successful, you need to design and develop it with customers’ needs in mind. The post will walk you through five crucial steps for a successful eCommerce website for your business that’s easy for customers to use and makes them want to return every day. 

These methods will cover how customers experience every element of your eCommerce website and explain how all these elements will help attract a number of customers and increase sales.

Also Read: Advantages of Magento eCommerce Development For Small Businesses

1. Hiring a Good eCommerce Development Company

 eCommerce Website

If you want to launch your eCommerce website in a short period and in a professional-looking manner, make sure to hire a good and experienced eCommerce development company.

There are many factors involved when deciding which company is best for your needs, including their experience with e-commerce sites and customer reviews. 

In addition, you should ask for references to the other eCommerce websites developed by the company previously. Furthermore, before starting the website development work, you should ask for the timeline on how long it will take to launch your eCommerce website. Plus, you should check whether the eCommerce development company has experience in developing a website on the eCommerce platform you have chosen.

Many times, businesses start working with the eCommerce development company without doing any research about them. You should not let this happen to you, as it can stop your eCommerce website project before it has even begun.

eCommerce Development

2. Engaging Website Design

Website design is key when it comes to engaging your customers and making them want to buy. 

Even if you are providing the best products and services and having the best customer service, it does not mean that your website design is attractive and lousy; your existing online business presence is doomed. 

According to a study by Kissmetrics, 93% of customers consider website design as one of the most important factors while making a purchase.

One of the best things you can do in the beginning is to create a one-page website with an eye-catching design that includes images, text, and links. This way, people can see what you’re selling and get a feel for what you’re about before they buy anything.

In order to earn profits from an eCommerce website, you can either hire a reputable website designer or code it yourself. Other than that, you can download various ready-made templates and make changes according to your requirements. There are so many websites available for downloading website templates designed by following all the latest trends in website development.

Here are some of the tips for improving the design of your eCommerce website:

  • Web design should be eye-catching to catch the visitors’ attention. You should engage with your customers by using full-sized images and less text.
  • Your eCommerce should be designed by a reputed website development company, if you know how to write code for your website, then it’s fine, or you can opt for an online store design template.
  • Use colors and clean fonts wisely. 

3. Offering Excellent Online Support


Whenever you are developing any eCommerce website, the most important thing is to have excellent online support. Your customers need to know that they will get after-sales support if required. Providing troubleshooting, after-sales service, and talking to customers before the purchase will eventually convert your potential buyers into loyal customers.

The most used online support in eCommerce websites these days is the live chat feature which works 24/7. 

By using a live chat box or phone service, your customers will be able to speak directly with a customer service agent if they have any questions about your products or shipping process.

If you are going to use this tool on your website, then it will increase your worldwide website conversion by 10%. Furthermore, if you have enough resources to get this support, you should still provide any type of online support to help your customers.

Here are some of the tips for providing excellent online support:

  • Provide online support at various stages of the eCommerce website experience to encourage new buyers to make their first purchase and come back as loyal customers.
  • You should make your online customer support features available everywhere whether it is on the smartphone or a chat box, as it makes your buyers aware of the services you are providing.
  • Respond to customer queries as soon as possible. 
  • Offer a money-back guarantee.

Also Read: Headless eCommerce Platforms: 10 of the Best to Help Grow Your Online Business

4. Providing Popular Payment Options 

There is no eCommerce website without payment options. You should offer a wide variety of payment options for your customers so that they can make their purchases easily.

Options like PayPal, Amazon Payments, MasterCard, Visa, and Google Wallet are popular options that can be integrated into your website, but you should also opt for other payment options as well. 

Following are some of the tips for providing popular payment options:

  • Offer a wide variety of payment options so that your customers can make purchases using their desired payment option.
  • Allowing sellers to create their accounts and save the payment options of your customers for making future payments much more seamless.
  • Communicate with your customers about their shipping options as soon as they place an order.

5. Advertising on Social Media

 eCommerce Website

Advertising your eCommerce website on various social media channels is the best way to connect with your potential customers in a more creative way. Advertising can consist of anything from posting on Facebook to sharing a story on Snapchat or Instagram.

If you’re already on social media, then use your account to advertise your site. Simply post links and content that are relevant to your business and industry. Also, engage with followers who have similar interests by liking, commenting, and sharing posts on a regular basis.

Moreover, you should make use of tools like Google Analytics to track which channels are the best for targeting new customers and applying more marketing efforts on these platforms. If you are still confused about how to advertise using social media platforms, then you should follow the guidelines of respective social media platforms to begin with.

Here are some of the tips for better advertising on social media:

  • Use tools like social media analytics to track the success of your ads and form strategies that can improve future promotions.
  • With social media marketing, you can do a lot of creative work, so try to execute the personality of your important buyers in your ads.
  • Create interesting and engaging content to drive your target users to your website.


With these five mentioned ways, you could make your eCommerce website a success. The first and most important point is ensuring you have a great product. You need customers to come back and make purchases over and over again to be successful, so you must provide something they want. 

eCommerce websites provide the freedom to control the user experience in whichever way they want to. Instead of following all the marketplace policies, businesses can easily set up their own eCommerce website by their rules and regulations to shape their buyers’ product and service interactions. Therefore, follow all these tips properly because one bad implementation may lead to a loss of resources and time.

If you’re not technical enough, or if you don’t have any design experience, hiring a professional will take some of the weight off your plate.

Are you looking for an eCommerce development partner? Choose PixelCrayons! A leading ecommerce website development company in India provides eCommerce development, consultancy, and maintenance services.

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1 thought on “5 Steps to Make Your eCommerce Website Successful Read in this post, Effective and Useful 5 Steps to Make Your eCommerce Website Successful

  1. Thank You for the blog! These tips will be highly beneficial for people like me looking forward to develop an e-commerce based business in the future. This sector has an immense potential.

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