Since its inception, mobile applications have taken the market by storm. Nowadays, we have a mobile app for almost all crucial tasks that we do on daily basis. Moreover, mobile apps these days are playing a vital role in business for creating a brand name and image among customers. According to, 268 million downloads of a mobile app can generate the income of up to 77$ billion in the year 2017.

According to a recent stats by Deloitte, 55% of world’s population own the smartphone. Which is more than half of the population of the world. Also, they spend around 160 minutes on their smartphones daily. It means that having your smartphone app and making it available to your customers will help you reach a wider audience and helps in generating a healthy profit.

In this blog post, we will discuss the importance of your mobile app for all kinds of businesses whether it is small business or enterprises.


1. Creates Loyal Customers

The Mobile app allows having a direct connection with its customers. If you invest in mobile application development, it will allow creating a relationship between the business and customers and the customers which lead to brand loyalty.

One good example for this is Starbucks. Starbucks has a star point system in their app, which keeps their customers to earn more reward points each time they use the app.

According to Forbes, 45% users remain loyal to the mobile app which provides good user experience and various offers.

2. Creates a Direct Channel for Marketing

Mobile apps provide many functionalities like prices, general information, user accounts, search features, news feeds, and much more.

One of the biggest benefits of having a mobile app is the information you are going to provide to your customers like promotions and sales scheme right at the user’s fingertips. Moreover, with the help of push notifications, you are getting closer to having direct interaction with them. After that, you can remind your customers about new products and services whenever you want.

According to Statista, 60% users mostly use the mobile app which provides attractive features or offers to them.

3. Reinforces your Brand

A mobile app can greatly contribute to reinforcing your brand. For that, you need to create an app for customers which provides all the features that your customers want and at the same time, it will be designed as well as branded.

It also means that whenever a customer is thinking about any product and services they will recall your business or brand first.

According to Deloitte, 40% mobile apps gets failed due to complex features and usability. So, you should keep the features simple and easy to use in order to reinforce your brand with the help of a mobile app.

Read More: How Can Mobile Applications Double Your Sales?

4. Increases your Accessibility

With the increased exposure across various mobile devices, you are accessible to your customers at anytime and anywhere.

For instance, imagine sending a push notification for a discount offer on the users mobile phone, which results in a visit to your mobile app and it lead to the purchase. All done in just a matter of minutes.

Therefore, you should increase the accessibility of your mobile app so that it can be used by a number of users.

5. Connecting With the Customers On-the-Go

People these days seem to be on the go. Like going to work, going to a gym, going for outing etc. Moreover, many users don’t have the access to computer. However, on-the-go they have their smartphones with them, which allows them to connect with your mobile app anywhere and anytime. Small businesses can use this behavior of customers in generating profit from their business. By opting for mobile applications development services, small businesses can make their product accessible to users on-the-go.

6. Stands out from Competition

These days mobile app for small-scale businesses is not in fashion and this is the chance where you can get a big leap ahead of other competitors. Therefore, you should be the first one to offer the mobile app to your customers. Also, customers will be astonished by your forward thinking approach.

Wrapping Up

In the coming years, all the services will standard and operable with the help of a mobile app. Mobile app for business makes the task easy to gather your customers you are looking for. Moreover, for making your mobile app a successful one you need to develop custom and well-designed user experience. Plus, you should hire a mobile app development company for developing your mobile app.

About the Author

Varun Bhagat is a technology geek and works with PixelCrayons as a Sr. Technology Consultant. He possesses in-depth knowledge of different web development technology and helps our clients to choose the best technology as per their needs.

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