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Nowadays, the content management system is one of the integral parts of any business website. Therefore, choosing best CMS for your website is crucial. There are a plethora of good content management systems are available in the market and you should know all essential parameters before choosing CMS for your website.

Sitefinity is one of the most popular paid content management systems at the moment. Yes, it is costly, but then when companies like Coca-Cola and Mercedes Benz use this tool to power their sites, there must be many good reasons behind it. Sitefinity CMS development has become quite popular, as it offers some really great advantages and features to admin and website developers. You can also experience these features by opting for a free trial of this CMS and once you think that it’s good enough for the price it’s asking, you can opt for the paid “professional edition”.

Sitefinity was launched in 2002 and back then, was named RadDesigner control. It was rebranded as Sitefinity in 2005 and since then, thousands of reputed companies have chosen this robust CMS to develop their websites. After reading the below 10 advantages, you must have realized why it became so popular in less than a decade.


1. User-friendly

If you have used any content management system before, you should face no trouble understanding how Sitefinity works. It offers a predictable and safe environment so that people with only basic skills in programming can manipulate its core functions. Sitefinity has many unique features, but if you want something additional you can also use ASP.NET technology to add various custom features that are suitable for your business.


CMS Solutions - Custom & Open Source


2. Supports your mobile strategy

More and more people are accessing websites from mobiles and downloading apps to purchase products/services offered by companies without visiting the site altogether. Sitefinity helps to develop mobile-optimized websites in a hassle-free manner. Whether you want to build an app for various mobile OS platforms or design a responsive website, this flexible CMS allows you to do it all.

Sitefinity Digital Marketing Platform Features ASP.NET CMS and Digital Experience Cloud


3. Superior digital asset management

When your business expands and you start adding more pages to the site, it becomes very important to manage all the rich media files properly. Sitefinity offers a feature called Digital Asset Management and with its help, you can organize file hierarchy, tag the files and use metadata to make the files searchable.

Therefore, you can always find an image or PDF file among thousands of images and PDFs you have uploaded within a few seconds. In order to reduce image creation cost, you can re-use some old images by modifying them. Similarly, you can upload an image in thumbnail size and specify multiple sizes for display to save storage space.


Stay Informed– Top CMS Platforms Comparison


4. In-built email campaign management

The “drag and drop” email designer of Sitefinity is a great help for online marketers. You can create custom emails for promotional purpose and send them directly from the CMS. Once the emails are sent, the tracking tools let you measure the success ratio of your email campaign.

Sitefinity Features


5. Seamless eCommerce integration

If you are planning to develop an e-commerce website, Sitefinity is the appropriate choice. There is everything you may need to build and manage an online store. You can create a detailed product catalog with great categories and help customers find the exact item they are looking for.

For example, if you want to sell garments from your site, you can categorize the clothes on the basis of “type”, “price”, “color and size” etc. Thanks to Sitefinity, you can also collect online payment from buyers in a fast and secure manner.

Sitefinity Digital Marketing Platform Features


6. Social media-friendly

Take the benefit of social media tools offered by Sitefinity to spread your messages across Facebook and Twitter. Timely information sharing can help you stay close to your target audience and improve business revenue generation.

Sitefinity Digital Marketing Platform Features


7. Great user interface

A website must remain active at all times and provide new content to end-users. Sitefinity’s user interface is very easy to understand and anyone can edit or create new content. Therefore, when you launch a new product or service, the information can be posted on the appropriate pages immediately.


8. Google Analytics integrated

A businessman must know how people are using this site. He needs to track the most liked and most avoided pages to improve the website’s performance. The great thing about Sitefinity is that it adds tracking codes to each and every web page so that the entire website can be analyzed very quickly. You can check the reports directly from Sitefinity, without opening Google Analytics.

Sitefinity Digital Marketing Platform Features ASP.NET CMS and Digital Experience Cloud


9. SEO friendly

The web page URLs of a website is not only read by search engines but visitors as well. Therefore, it is important to create meaningful, keyword-rich URL for all the web pages for better usability and SERP ranking. When you use Sitefinity to develop your website, there is no need to worry about creating SEO-friendly URL, because the CMS handles the job without any help from the developer.

Sitefinity Digital Marketing Platform Features ASP.NET CMS and Digital Experience Cloud


10. Import data from other content management systems

If you already have a website and it is running on a CMS like WordPress or Joomla, shifting the site onto Sitefinity is very easy. The CMS allows you to import data from various content management systems so that you can have a running site as quickly as possible.


Wrapping Up:

There are certainly other paid CMS available in the market and they may cost less than Sitefinity, but none offers as many features as Sitefinity does. When you invest in Sitefinity, you can be sure that no matter how large your business grows over the years and what customers expect from your site, you can always manage your business and keep consumers satisfied without breaking into a sweat.

CMS Solutions for Custom & Open Source

 

One thought on “10 Reasons to Choose Sitefinity for Business

  1. Sitefinity is probably one of the most popular paid CMS at the moment. Yes, you have to pay for it, but it a great CMS for you if you want to build high loaded proffesional website, that will be SEO optimised and mobile friends. A lot fo big companies like Coca Cola and Mercedes Benz use Sitefinity to build their sites, and obviously there must be many good reasons behind it.

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