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Ecommerce Integration In WordPress and Tools for It

Ecommerce Integration In WordPress and Tools for It
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WordPress development in today’s time has come off age. Though it once started off as an effective blogging tool and publishing platform and went on to revolutionizing the entire blogging culture in the world, it was soon transformed into a customized content management system, when its features and in built attributes were smartly used. However, in response to the needs of present times, WordPress development is witnessing a further renovation, rather an evolution. From being an incredible blogging tool to a customized CMS, it has now widened its scope to become a resourceful ecommerce website development platform. Along with a number of highly beneficial built in plugins, WordPress now also offers third party shopping cart plugins. These plugins are not new to anyone and have been carefully developed and improved over time along with the steady growth and development of WordPress. Today, ecommerce web development is ready to be launched with the WordPress development. But before we describe in detail which WordPress shopping carts you should consider for ecommerce development, let us understand why CMS integration and shopping cart development should be brought under the scope of WordPress development.

Neat and Precise Integration of Your CMS and Your Shopping Cart

WordPress development makes it really easy for you to manage both your website and your online store simply by integrating your ecommerce web development with your WordPress CMS. Gone are the days where you had to fret over administering and maintaining two separate websites, one as the website and other as the online store. With the new development, you will be able to integrate both your website and the online store and promote your products and services right next to your site’s content. With this you will be able to display the current favorites, the hot-selling products on your homepage, next to your recent blog posts. WordPress development will now also enable you to perhaps publicize the flash sale in your homepage slider and carry the callout on the rest of your website by using WordPress widgets. From the view point of the administrator or the possible user of such a development, it will save you a lot of time and effort. Just login once and get an instant access to both your website and ecommerce store and manage everything in the operation. Besides with the help of your analytics tool that tracks the website, it is now very easy to keep a track of your sales.

Convenient and User friendly Experience for Everyone

Getting your shopping cart integrated with your website is not only an easy and effective solution for you, but it gives your users an easy and relaxing surfing experience. Consider a scenario wherein a user access a website, is impressed with its designs and features and terms and services, etc. but then websites require him to click on the Store to get through the shopping cart. What opens next is a completely haywire low scale replica of a previously existing beautiful design. Along with causing needless effort, it also degrades the reputation of the company in the eyes of the users. But when you have a single website catering to both the content and the shopping cart needs, it will facilitate positive user experience. Besides now even the developers will not have to work around two different systems, trying to create a replica of the other to match the styling. Integration means a single code base centralized functionality and easy maintenance.

The best four ecommerce tools for WordPress

Provided below is a list of the 4 best amongst the many ecommerce tools for WordPress:

WooCommerce

WooCommerce was launched last month by WooThemes as an exclusive user-friendly ecommerce framework. Being conceptualized from Jigoshop plugin, it is an advanced WordPress shopping cart solution and provide highly resourceful features like marketing tools, efficient tax options, effective inventory management, features for reporting, and various product types (downloadable, configurable, simple) etc .
Creating coupons is really convenient with WooCommerce just by selecting particular products instead of creating a coupon. They can be easily applied in the shopping cart, and the settings include coupon amount, usage limit, expiration date, etc.
WooCommerce also provides you with order page, which enable you to access every detail regarding orders, like shipping information, status and notes for order processing. Through this you may save changes in your order, reduce or restore the stock count, email the invoice or discard the order.

Cart66

Another WordPress plugin, Cart66 provides different ecommerce functionalities like options for tax and shipping, inventory tracking, configuring products and etc.
What make Cart66 really unique are its provisions for subscribing premium memberships and effectively selling physical and digital products. It must be considered by those involved in regular selling of web content or mailing magazine subscriptions.
It also provides ‘Add to Cart’ button, which allows you to access primary content creation tools of WordPress for creating pages. You may then arrange the product and images descriptions depending upon your requirements.

Shopp

It is comparatively an old and reliable ecommerce tool for WordPress and provides the best design customization. In fact, it also provides premium add-ons like WooCommerce along with shipping service integrations and various payment gateways.
Another Shopp upgrade is ‘Priority Support Calls’. It’s a paid add-on and offers quick response time.
It is very easy to install Shopp, and it gives you a complete and simplified control over the store.

WP E-Commerce

Also known as GetShopped.org, this plugin offers simple mode of selling products on the WordPress site. Providing all the exhaustive ecommerce functionalities, it is a search engine optimized plugin. Other advantages can be availed in the form of its ‘Gold Chart’ that offers shipping integrations, payment gateways and live product search, etc.

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Varun Bhagat is a technology geek and works in PixelCrayons as a Sr. Technology Consultant. He possesses in-depth knowledge of different web development technology and helps our clients to choose the best technology as per their needs.

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