Dating App Development – Stats, Types, Features, Cost & Monetization Strategy

With projected revenue of 674 million U.S.D. (as per statista), online dating has become a lucrative business alternative for entrepreneurs, S.M.E.s, millennials, etc. You may find it surprising, but Tinder alone has an audience size of 7.86 million users in the United States alone. 

Dating app development has become a rage in current times and if you are looking forward to creating one? You have landed on the right page.

This blog discusses the following to help you analyze the present scenario and diverse aspects of dating apps.

  • Valuable stats about dating apps
  • Types of dating apps
  • Features of dating apps
  • Monetization strategies
  • Cost of creating dating apps

Without wasting time, let us begin with our first point.

Insightful Stats of Dating Apps

Let’s have a look at the infographic below that offers a glimpse of the audience size of dating apps in the U.S.

Dating App Stats

Source: Statista

From the above infographic, we can clearly say that Tinder and Bumble are ruling the hearts of those looking forward to online dating in the United States.  

However, that’s not all  here are some more interesting stats about online dating, have a look: 

  • 48% of U.S. citizens lying in the age group of 18-29 have used a digital dating platform.
  • A survey indicated that 48% of users actively use dating platforms for fun, and 41% do it for finding friends.
  • More than 50% of users confirm a happy experience with online dating apps.
  • Approximately 10% of online dating apps and website users confirm having a committed relationship or marriage with someone they met online.
  • According to app development stats, 63% of dating app users are worried about getting their device infected with malware, spyware, etc.

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Types of Dating Apps

To be exact more than 1000 dating portals get created every year. As mentioned in the stats, they are not limited to finding dates or love. People use dating apps for having fun, as a leisure activity, finding friends, and many more.

An Android or iOS application development company can integrate multiple features to develop an innovative dating app that suits your business and marketing strategy. 

Overall we can say that there are multiple types of dating apps that can be developed for reaching a larger target audience. Let’s have a look at the four main types: 

  • Proximity-Based Dating Apps

These dating apps offer the app users to view and connect with profiles located nearby to his/her geolocation. Thus, they provide a higher potential of developing a good bond among its users. 

Grindr, an LGBT-based dating mobile app, is an excellent example of a proximity-based dating app. As per Reuters, the Grindr app was sold for $620 million by its Chinese owner recently. With an audience size of 1.64 million in the U.S., Grindr ranks among the most used dating apps.

  • Matching Algorithm Based Dating App

Dating App Development

These apps work on creating matches among the users based on their common choices, fields of interest, etc. During first-time registration, the users get presented with multiple queries and asked to opt for fields of interest. The software then uses its database to offer potent matches to the user.

Tinder is a renowned and worldwide used app that works on offering the best match to the users.

  • Game-Based Dating App

Online dating is taken to a whole new level with game-based dating apps. Offering games successfully boosts the engaging nature of the app and also acts as a common point of interest among the users.

Overall a game-based dating app allows users to connect with potential dates via texts, voice calls, video calls, etc. Hago is a renowned example of game-based dating apps where strangers connect over a playful match over the mobile screen.

  • Niche Based Dating App

Dating app

A niche-based dating app effectively reduces the overall competition in the market as it is created for a particular audience. On the downside it suffers from a limited number of users. 

A dating app specially meant for senior citizens, dog lovers, etc., is a niche-based dating app. Some of the popular niche-based dating platforms include Tindog, SeniorMatch, etc. 

Having covered the major types of dating apps, let us now look at the essential features of any dating app.

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Here are Features of an Advanced Dating App     

Quick and Simple Sign-Up: The sign-up section of the app must allow users to quickly register via social media profiles, email-id, or contact numbers.

User Profile Creation: Based on the type of app dating app user must receive an intuitive interface to upload the following information about him/her

  • Nickname
  • Self-description
  • Age
  • Gender
  • Weight
  • Ethnicity
  • Relationship status
  • Fields of interest

Much more additional information can be added under the profile-creation section of dating apps. However, it is essential that the entrusted android app development company develops options for users to show or hide personal information as per comfortability.

Geolocation Navigation: Dating apps that allow users to connect with profiles of nearby locations enjoys an edge in the competitive market of online dating. It allows users to share, receive, navigate locations for actual meet-ups and dates.

Multiple filters: Users must have access to search profiles by filtering them as per their likings and preferences. Some of the standard filters used in dating apps are currently online, fields of interest, age limits, ethnicity, etc.

Handling Connectivity requests: A person navigating through the app must be able to connect with others via accepting, sending, or rejecting requests, all with simple taps. To effectively deal with notorious users, dating apps also offer blocking options. 

Match Feeds: This section of the app allows users to view and connect with those he/she has matched over the app.

Chat & Calls: The communication section of the app must offer chats and calling (both voice and video calls) services. Integrating love emojis, catchy phrases, gifs, etc. are essential for offering a high UX to online lovers.  

Social Media Integration: Dating apps that allow users to share social media profiles of Facebook, Instagram, etc., facilitates faster bond development among users. It also boosts the credibility of the app among the user.

Trusted Payment Options: Integrating popular payment options over the application enhances the conversion. The app may charge the user for accessing advanced features or at the end of the trial period based on its model.

Rewards & Offers: A dating app gets successful only when it has garnered many users. So it is essential to offer a bonus to the existing & new users of the app. 

Admin Dashboard: The app’s dashboard is for the administrator and the managing committee of the app. It allows the app administrator to perform multiple tasks over the dating app. 

The main activities that are done using the dashboard include the following:

  • Managing Notifications
  • Verifying users profile request
  • Offering discounts
  • Managing memberships; offers and packages
  • Running ads in case of the free app model
  • Engaging in email marketing activities
  • Content management of the app.
  • Viewing reports 
  • Data analytics 

We at PixelCrayons, customize the app’s dashboard as per the needs and requirements of the clients. 

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Monetizing Strategies of your Mobile Dating App

Dating apps

Like any other mobile app, the dating app can get monetized in multiple ways. You can earn revenue out of your dating app in the following ways:

In-App Advertisements:  It is the most common way of generating revenue out of any mobile app. Once your app has reached many users, in-app advertisements become a viable option for earning profits.

Paid subscription of the app: Many successful dating apps allow or unlock several advanced features of the app when users opt for paid subscription. It is like selling the app over itself. 

For example, proximity-based apps like Grindr allow viewers to reach and access unlimited profiles, multiple filters, etc., in its paid version.

Similarly, matching algorithm-based app Tinder allows users with unlimited swipes and other features in its paid subscription model.

In-app Purchase: Users are often interested in buying only one or a few of the app’s advanced features. Thus, instead of offering only a full-time subscription, the app can be designed and developed to sell exclusive features.

F.Y.I.: Tinder sells both complete subscription and exclusive features to users.

eCommerce Integration: The mobile dating app can be integrated with eCommerce features to send gifts to each other. It is essential to isolate the eCommerce section with a separate icon to ensure zero glitches in the app’s main functionalities.

Cost of Creating Mobile Dating Apps

A mobile app’s cost is influenced mainly by its number of features, complexity level, and development time. Its cost also depends upon the target platform and the chosen technology.

Mobile dating apps lie in mid-level of complexity and have to offer multiple features to the users. The exact cost of development is available after a detailed discussion and study of the project, but it usually lies in the following range:  

Charges for Native App Development (Android/iOS): $25,000 to $40,000

Charges for Cross-Platform Development: $35,000 to $50,000 

We, at PixelCrayons, suggest cross-platform development of dating apps, as it offers a greater audience reach & comparatively lower development cost otherwise incurred in dedicated development over two platforms (Android & iOS) separately.


Over to You

That was all about the diverse aspects of dating apps. As dating apps must offer high UX, you should preferably connect with a top mobile app development company in India.

Choosing an Indian firm reduces your development cost by up to 60%.

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