Today, e-commerce is an emerging phenomenon and many online retailers are flourishing because of the growing trend of online shopping. However, a successful e-commerce storefront needs to have several important elements, from an eye-catching design to seamless functional features. There are also some common mistakes that one needs to avoid while building an e-commerce retail store on the web.
Here is a list of 10 essential tips that one should keep in mind while trying to achieve a successful e-commerce web design.
The web world is getting mushroomed with e-commerce stores and you need to stand out of the crowd. A unique design will help you. Check the top ecommerce sites available on the web and figure out what will make your site look different from them. But make sure the design is simple, clutter-free and offer customers a seamless experience while checking/searching products available in your inventory.
When you sell a large number of products on your website, you need to arrange them in well-defined categories, so that customers can easily find what they are searching on your site. You can add a mega menu on your website with all products included in it with simple navigation features.
Including product images will increase your salability. You can include several images of a product and can provide your customers with a 360 degree view of it, to lure them. You may add 3D images or videos that can boost your sales even more, by demonstrating the best features of a product to convince customers.
It could be a good idea to add quick product overview for each of the products available for shopping on the site. This will help customers to quickly shortlist products on the basis of the brief product description that comes with the product during the search.
You may offer a wide variety of products to your customers through your online store. However, you need to offer them a mechanism to find the most suitable product(s) they are looking for. You need to design a search algorithm with different filter parameters, allowing customers to quickly find the item from your huge product database. Importantly, the search bar should be easily visible on the site for anyone to start searching for a product.
Today, several types of shopping cart solutions are available for e-commerce stores. The important thing is to implement a shopping cart that customers can easily locate and can add products to it for their purchase. It will be a good idea to keep the shopping cart visible with the products added by a customer throughout the session he/she remains online on the site.
This is where you want customers to reach ultimately. Thus, you need to make sure that customers don’t leave the page without doing the transaction. Try to provide them with a simple checkout option with no extra links to jump out of the page. Avoid using any kind of distracting element on the Order Page.
Different customers may choose to pay through different payment modes. This is the reason why you should include as many payment gateways as you could. However, the payment mode should be safe and hassle-free, allowing customers to pay for the chosen items without any hesitation.
New competitors are entering on a daily basis in the e-commerce domain. This is the reason why you need to rely on search engine optimization strategies to stay on top of the search results. At the same time, your powerful presence on social media networks will drive more traffic to your website. If you allow your customers to share their purchase or deals on social media, it will definitely bring in more new customers for you.
Sending newsletters is a good idea to remain connected with your customers. Ask your customers/visitors for newsletter subscription through your site. You can send them information about new products, discounts and deals, birthday offers, and other occasional offers, etc through the newsletter and can encourage them to shop online on your site.
Besides, these simple tips, there could be several other important parameters that can help define the success of an e-commerce store. When you are trying to build an online store, it is important to hire an e-commerce web design company that has the experience and expertise of creating e-commerce sites. Check the portfolio of the company and ask for a complete blueprint. Not only the storefront, but you need to focus on the backend and the CMS that will allow you to quickly upload products, edit content and modify prices, when needed.