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How Ecommerce Videos help in Online Business Promotion?

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Ecommerce websites have been around for quite some time and there is no secret that they have captured the market. Ecommerce solutions have huge potential to reach a cross section of people and induce them to buy products and services online. It is not surprising that these websites are successful as customers are given the choice of looking around an ecommerce site, checking on various products, dropping a few items in the shopping cart and going for the best deal. Moreover with an easy payment gateway people find the e-shopping experience enriching. Nowadays, a trend that is fast catching up and is helping businesses promote their sites better is ecommerce videos.

Videos are one such multimedia element that has always been popular on the Internet. Search engines too tend to index videos compelling businesses to incorporate video element in their site. Moreover, it is a great way to attract new customers. Today there is a growing interest in ecommerce videos as they attract and impresses new and old customers easily. It is one of the effective ways to show a product or service to the customer. It is definitely better than to textually describe a product. To make the customers believe, to get them like the product, to show them the different facets of the product a video has proved to be much more effective. Studies on ecommerce development have also showed that ecommerce videos help customers buy products and services much quickly than the traditional listing format.

How Ecommerce Videos help in Online Business Promotion?

Helps Describe Products:

With the help of videos, products can be easily described. Instead of clicking a few images of the product and letting users view those, the videos give a three-dimensional view of the product. Thus instead of just zooming into an image, the viewer can literally visualize how it will appear in real life. With the help of a video, there will be no discrepancy whatsoever on how the real product will be.
Creative Use of Videos: Businesses can use videos in many ways. Rather than just describing the product in a bland manner, the video can enhance ecommerce development. You can tell a story about the product, run through some interesting history about the product, share lesser known facts about the company producing it etc. These extra tit-bits definitely interest the users.

Estimate Traffic and Predict Sales:

As Google and other search engines have always favored videos and index them frequently including video links to the ecommerce store is really advantageous. By keeping a track on the kind of traffic that views these videos, businesses can easily forecast sale. If considerable amount of attention is laid on visitors and the time they spend on the website, it gets easier to predict sales projection.

Triggers Call-to-Action:

With a traditional ecommerce solution, a user would have to select the product they are interested in and read through the features of the products, compare the product with other similar ones and only then reach a decision. But with an ecommerce video you can cut short the process and trigger a faster action from the visitor.

Increasing Popularity Through ‘How-To’ Sections:

Visitors relish the assistance that ecommerce videos provide them with. The ‘how to’ video section helps suggest better products for the customer. It is possible to make suggestions as viewer profile is already available with the website.
Provide Additional Information About Products: Not concentrating on the sale pitch for once, ecommerce videos serve another purpose which also helps in promotion. Such a video helps in providing additional information about the products, something that the visitor did not know earlier. This element really helps in promotion as you will get more visitors to the site because you have extra information about something popular.

The market for ecommerce videos is still growing and there is lots of scope for ecommerce stores to capitalize on the trend and make the most of it.

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Varun Bhagat is a technology geek and works in PixelCrayons as a Sr. Technology Consultant. He possesses in-depth knowledge of different web development technology and helps our clients to choose the best technology as per their needs.

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