So, what do you think? Will 2015 be the year of mobile revolution? If so, the m-commerce is going to emerge in a big manner in the New Year. However, there are several factors that are yet to be improved in order to welcome m-commerce in a big way in 2015. One of the primary concerns is the inclusion of mobile payment gateways for consumers to make payments easily and safely using their mobile devices.
But the rapid increase of the smartphone users is something that is throwing light on the emergence of mobile commerce. Today, mobile devices come loaded with the internet connectivity, and accessing the internet on the mobile device is an upward trend. This is the reason why mobile commerce outlets are definitely going to benefit from this trend.
In comparison to e-commerce, the m-commerce is fairly a new trend. If we consider that the e-commerce is at its zenith today, the m-commerce is at its nascent stage only, with a very few people using their devices to carry out monetary transactions, although a significantly large number of mobile users are accessing the internet for web browsing and social media networking.
In 2013, as per a reliable source, m-commerce was a $38 billion industry. However, it showed a significant jump of around 60% from 2012 to 2013. If the m-commerce follows the same growth pattern, in 2015 it will become a significantly large industry to draw the attention of businesses particularly those who are already in the internet domain space. The development of mobile-friendly websites is picking up tremendously, and now by adding mobile payment gateways, businesses can allow customers to complete shopping using their handheld devices as well.
If you find the m-commerce trends more inspiring for you, here are few important aspects you need to consider in order to enter the mobile commerce sector:
1. Build a responsive website with multiple platform compatibility so that users can access your mobile commerce shop using a variety of devices without any issue.
2. Make your website faster so that users don’t jump to your competitor’s site. Moreover, make it clutter-free with simple navigation features.
3. Endeavor to provide a better User Experience (UX) so that visitors could translate into a real business.
4. Helpful support for users to quickly resolve their issues and appreciate your efficiency. They will share their good/bad experience with others on social media and other platforms to make or break your mobile commerce initiative.
5. Develop native apps for Android, iOS, Windows and other platforms so that you can quickly update the users about anything new in your m-commerce shop.
6. One-click checkout with a hassle-free mobile payment gateway.
7. Use analytics to learn about the shopping behavior and you can develop customized messages to target different groups of mobile users.