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Is Your Online Store Ready for this Year’s Massive Holiday Shopping from Mobile?

Is Your Online Store Ready for this Year’s Massive Holiday Shopping from Mobile?
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Thanksgiving, Christmas, New Year – all that makes us go gaga is on the door. Halloween has just passed by; some people might not have removed their costumers yet. No wonder this holiday season people will shop like never before, which means two things: they’ll only go out to malls and flea markets and they’ll shop online with just as much excitement. And the latter doesn’t only mean shopping through desktops, but also smartphones and tablets. After all the future is mobile, and in the fall of this year mobile commerce is expected to rise much more than last year, reveals a survey by MarketLive.

Smartphones are becoming ubiquitous

According to Nielsen, smartphone users in the US are 50.4% as of March, 2012. And that day isn’t far away when almost every person would be having a smartphone, not only in the US but the world over. Given this hard-to-deny prediction that states the number of smartphone will soon surpass the number of desktops, it is evident that people have started doing almost everything on mobile. They do social networking, watch movies, listen music, record voice, click photographs, find ways through maps, play games, set reminders, read ebooks, shop online and what not!

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Online stores don’t have any option except being mobile ready

In a world where smartphone rules and people love to do everything under the sun on their smartphone, ecommerce stores have every reason on earth for going mobile. Amazon has developed its mobile site; eBay has it as well. Many ecommerce sites unfortunately don’t have any. Are you among those? If yes, you are definitely not thinking about the future.

Things to take care of when going mobile

While it’s great to make your ecommerce store mobile ready as soon as possible, there are certain things that you don’t want to miss on your way to mobile. Your estore will only entice users if it gives optimal shopping experience, which can be assured by:

  • Search box with category-wise search (consumers should be able to find what they’re looking for – fast)
  • Relevant product information (consumers always love to read about what they’re going to buy)
  • Fast loading speed (or else they’ll go to your competitor)
  • One-click checkout (less formalities always ensure more sales)
  • Security (consumers need an assurance that their credit/debit card details are safe)

Is there any alternative to mobile sites?

Yes there is, or rather there are. You can go for responsive design, as well as mobile application development. Here is a post that’ll help you market your mobile apps effectively.

Conclusion

Get the attention of all your loyal customers, as well as the new ones, this festive season by going mobile and foster your business in a great manner. And what’s better when a single step of yours can help you tap the future.

Varun Bhagat is a technology geek and works with PixelCrayons as a Sr. Technology Consultant. He possesses in-depth knowledge of different web development technology and helps our clients to choose the best technology as per their needs.

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