It becomes difficult to choose one e-commerce platform when there are so many in the market. But, for the past few years, we have been observing an increasing popularity for Magento, leaving the relatively old and stable e-commerce platform- osCommerce behind.
The picture above from Google Trends displays the past trend and the current trend for the year 2010. It is quite apparent from the graph that Magento e-commerce store is gaining popularity and becoming highly acceptable amongst people whereas osCommerce, once a star of the show is now losing its ground and battling up to match with the performance of the new arrival, Magento.
Let’s take a brief about Magento and then, we will discuss the grounds on which it became popular.
Magento is an open source e-commerce platform i.e. its source codes are free to access, and even its use for personal or commercial purpose. Its wide array of features and deep range of tools, for making an online store robust, makes it a popular e-commerce platform. It is written on PHP language and uses MySQL for data storage purpose.
Marketing Promotions & Tools
It offers flexible pricing rules and enables you to create varieties of promotional activities to increase your conversion rates. There are features like Up-Sells, Cross-Sells, and more to increase Average Order Value along with newsletter management, search engine feature. It provides you all the convenient mediums to increase your online sales.
It powers your online store and displays multiple images per product, product image zoom-in capability, product reviews, related products, add to wish list, availability of stock and many more features.
Customers can very easily take benefit of features such as Layered Navigation, Product Comparison, Tags and Reviews & Ratings. These features help customers to make the right choice and purchase the right product for them. Other highlighting features under Catalogue Management are inventory management, tax rate per location, batch import/export catalogue, customer personalized product-upload text or design for print or embroidery, create store specific attributes and many others.
Real-time carrier rates, with support for account specific rates, flat or table rates are some features which will make the shopping experience of your customer hassle free. You can make free shipping discount as a part of your promotional activity and attract the customer across the globe.
One page checkout, checkout with account or as a guest, multiple messages and the ability to integrate with numbers of payment gateways make the shopping really easy for the customers.
Other Magento features which make online shopping easy, both for buyer and seller, can be found here.
Since the inception of this software, a revolution has been observed in the e-commerce industry. Now the upcoming stores, supported by Magento, are more powerful and flexible. It picks and ensemble all the good features from all other e-commerce software and upgrade them to the next level of sophistication.