The practice of using video content to promote, sell and support your commercial products and services on the internet is known as Video Commerce. The online video industry is gaining importance day-by-day and this is the reason why this video commerce has emerged as an efficient tool to promote your product before your customers. The video can either be downloaded or streamed to the viewer which contains various links which often open up a web page or a transaction process. It enables your business to allow online video advertisers to easily insert custom applications into existing rich media assets which can be distributed among third party players and multiscreen advertising platforms. Whether your business is indulged into E-commerce web development or E-commerce web design video commerce is all about leveraging the power of video to convert sales. Using the video content is the best way to let your potential customers get a good feel for your product. They can have an idea about the color, size and even weight of your product which definitely gives them a confidence to make a good decision for buying your product.
The internet has allowed its users to watch various videos through different sites. people believe in what they see and what they can feel. The video commerce has enabled them to watch videos of whatever they wish to buy, they can gather information about the product through different means like YouTube and then make a decision whether to buy a particular product or not? Now, the web’s leading online retailers use video to drive site conversion rates, increase traffic through video search engine optimization (SEO), and deliver a higher quality all-around customer experience.
Today, merchants push online shopping to its perceived limits through technologies like behavioral targeting, guided search, automated product recommendations, 3D product navigation, and user communities – innovations that help make shopping online more convenient and powerful while bridging time and space between merchants and shoppers. E-Commerce Online video emerged as a tool for custom E-commerce solutions to market and sell over the Internet in the late 1990’s, but only recently began to fulfill its original promise of greater sales and richer shopping experiences. During the dot-com period, many e-commerce visionaries foresaw the potential for online video to become a powerful medium for persuasion – not just in advertising, but also in merchandising and service. You also have to understand some of the disruptive forces presented by the proliferation of online video content. Once you understand these forces, you can easily apply them in E-commerce platform to generate sustainable advantage and free the ways foe video commerce programs. New technology enables the conversion of video assets into email-friendly video clips. Social Networks and Social Bookmarking Services Consumers may post video assets displayed on e-commerce sites on their Facebook, MySpace, or other social networking pages.
The custom E-commerce shopping cart has got a boost with the advent of this video commerce and the whole online industry is looking forward to make its way for a better growth and functionality in the future.