How Are Renowned Brands & SMEs using PWAs to Improve ROI?

Big Brands Making Use of PWA

Renowned Brands & SMEs are using PWAs as they have wonderful advantages like Quick page loading, higher app retention, cost-effectiveness, and many more making PWAs the ultimate tool for enhancing an enterprise’s ROI.

Renowned brands like Twitter, Forbes, MakeMyTrip, and many passionate SMEs worldwide are leveraging the outstanding benefits of PWA. 

If you are thinking of progressive web app development! You have landed on the right article.

Here you will find the following:

  • Definition of Progressive web apps?
  • How and which international brands are using PWAs.
  • SMEs making the most of PWAs.

Let’s begin with the definition

What are Progressive Web Apps?

Progressive web apps are a mix of website and native apps that provide all the functionalities of native apps and a website simultaneously. It can get downloaded over a device for use with & without an internet connection & can also get accessed without downloading like websites.

PWAs enhance speed by using the cache module. In simple as ABC, once a user visits the webpage, the data is stored on the cache module that facilitates quick page loading even in an unstable internet connection. 

Speed, performance, intuitive UI, and high-quality user experience play a vital role in enhancing the Return on Investment. All such benefits come with the deployment of progressive web apps. 

To read more on the benefits: PWAs empowering SMEs

As per Web Development Stats, mobile devices hold for 54% of the total internet traffic. The fierce competition of staying ahead of the game has led to a technology shift in software developments. Many big billion enterprises are switching from regular websites to PWAs that offer a more prosperous experience to users irrespective of the screen size, internet strength, etc.


Here are the top 10 Global Brands using PWAs for enhancing Return on Investment

1. Alibaba- The Leading eCommerce Marketplace 

With a revenue of $109.48 billion, Alibaba is among the world’s largest business-to-business (B2B) marketplace. The website has a total visit of 101.88 million and a bounce rate of nearly 45%. Alibaba serves in 200+ countries across the globe and uses an advanced progressive web app to woo clients. 

With the implementation of PWA, Alibaba noticed a 76% surge in the conversion rate across multiple browsers and a 14% increase in inactive iOS users.   

2. Twitter- The Microblogging Network

The American microblogging & networking platform Twitter earned a revenue of $3.7 billion in the year 2020. The networking platform is witnessing year-on-year growth ever since its introduction. However, the microblogging platform was notoriously renowned for high data consumption.

The company launched its PWA and Twitter lite to resolve the issue, which actively reduced the data consumption and boosted the per session tweets by 75%.

3. Flipkart- The Indian eCommerce Company

Started by two ex-Amazon employees Sachin Bansal and Binny Bansal, Flipkart is an Indian eCommerce giant company. The firm has a revenue of $4 billion in 2020 and accounted for nearly 40% of the Indian eCommerce market in 2017.  

Flipkart was going well; however, the company aimed and achieved higher with its Progressive web app launch. The eCommerce company enhanced its conversion rate by 70% with its wondrous PWA. 

Moreover, the company recorded an all-time high engagement, with users spending three times more on-site than earlier, leading to 40% higher re-engagement

4. Starbucks- The Multinational Coffeehouse Chain

The world-class brand for coffee services, Starbucks has a category rank of 10 (under food and drink, restaurants, etc.) as per similar webs. The multinational coffee chain launched its progressive web app that tripled the number of active coffee service users. 

The coffeehouse witnessed a significant increase in orders as the progressive web app allows coffee lovers to place an order even in the absence of a stable and robust internet connection.

5. Forbes- The Global Media Brand 

Speed is a vital factor influencing the success of a brand in the digital world. As much as 47% of users click on alternatives when the clicked page fails to load within two seconds. Fortunately, the global media brand renowned for covering business, technology, entrepreneurship, lifestyle, etc., realized the value of loading time before it got too late.

The original Forbes website took approximately 6.5 seconds, while with its PWA, that reduced to just 2.5 seconds. Forbes also noted a 10% increase in impressions with its progressive web app.

6. Trivago- The Lodging Services Company

Trivago is a one-stop solution for finding fantastic hotels or places of lodging. With the Progressive web app, the company managed to enhance hotel click outs to 97%. Internet issues while traveling and tourism are common. The progressive web apps proved beneficial to both clients and the company.

It allows users to go offline while the browsing remains uninterrupted. When the users come online again, the search results lead to 67% of people continuing where they left. 

7. Pinterest- The Image Sharing Site

Pinterest was losing tons of potent clients and conversions until they switched to progressive web app development. The earlier site of the image sharing platform took a lazy 23 seconds to get ready for user interaction. With the new progressive web app, the interactive time is reduced to a mere 5.6 seconds.

That’s not all, earlier Renowned Brands & SMEs were required to wait for 4.2 seconds to find anything meaningful and visible while those using new PWA takes only 1.8 seconds. It effectively decreased the site’s bounce rate and increased the time spent by users by a whopping 40%.

 8. Debenhams- The Renowned Fashion Brand

The Renowned Brands & SMEs like Debenhams one of the popular brand was facing the issue of lower-than-expected conversions despite the high traffic on the digital platform. As per the head of the fashion brand Jim Hingston, the company needed to improve the eCommerce platform’s speed and performance.

The fashion brands trusted the services of progressive web app development for catering to mobile traffic. The results were overwhelming, leading to a 40% increment from mobile devices.

9. George- U.K Clothing Brand

George is a leading fashion brand in the United Kingdom and was facing a high bounce rate and reduced conversion with its digital platform. The brand switched to the progressive web app and witnessed an immediate decrease in bounce rate and an overall 31% enhancement in conversion. 

10. OpenSooq- Online Marketplace For Used Items

Among the most renowned digital platforms of the Middle East and North Africa, OpenSooq allows buying and selling of used products without intermediaries. With the growing dependency of mobile, the company witnessed more significant traffic and conversions from the mobile app and reduced conversion from the website.

Opensooq switched from website to PWA as it came with push notifications, add to the home screen, etc. The strategy worked as the brand is delivering a million push notifications every day with PWA.



SMEs Using Progressive Web Apps for Rapid Business Growth

1. Ola -Taxi Booking Portal

With a revenue of $360 million, Ola is a medium-sized taxi booking enterprise in India. The company is famous in over 100 Indian cities and is largely credited for smoothening the taxi booking process in the nation, besides Uber.  

A large website in a developing nation is a bane owing to weak internet signals. The company effectively resolved the issue with a progressive web app that is hundreds of times smaller than the traditional software solution, whether website or app. The well-thought plan is boosting conversion rate by as much as 30%.

2. Treebo- Hotel Chain

Treebo is another stunning example of an SME leveraging a progressive web app. The enterprise is a hotel chain in India and operates franchising. While a significant part of the country still relied on 2G and 3G networks, the slow website taking 6 seconds of loading time impacted the conversion.

Implementing the lightning-fast progressive web app, the company gained on conversions and reached a 4x increment (conversion rate year-on-year).

3. Tajawal- Flight and Hotel Booking Portal

Tajawal & Almosafer is an online flight and hotel booking portal. The enterprise invested in a progressive web app to reduce the booking time to less than a second. 

The comprehensive strategy reduced the page loading time from a sluggish 13 seconds to a quick 3.6seconds. The booking enterprise also witnessed a significant increase in conversion, reaching 1.25%, which stood at 0.3% earlier. Noticeably, all of it happened within two weeks of PWA release. 


Wrapping Up

That was all about the brands and SMEs making the most out of progressive web apps. Progressive web app development companies are offering smooth switching of regular websites into high-performing PWAs.

Connect with them to enhance your digital presence in no time. 



 

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