I have an innovative idea for a mobile application. What to do next? How to get a real solution? Here is how you can overcome the dilemma and initiate a step-by-step process of building a mobile application.


Exploring the Idea –

You may be so upbeat about your idea, but it is important to explore your idea in detail. More important is to see if the idea is practical and can bring some real benefits to the users. You may discuss the idea with your friends and can record their opinions. This will help you ascertain whether the app will work for the users, and they will appreciate it.

However, the next thing is to channelize the idea and lay the foundation of building the app. A little bit brainstorming is required to enumerate some key elements of your app. You need to have the following basic details:

  • The target audience – who will be the users?
  • The features – what users will achieve through the app?
  • The platform – on which platform(s) the app will run?
  • The technology – what technology can be used for building the app?


Organizing Market Research –

Do you think your idea is unique? You need to rely on the market research to make sure if similar apps are available in the market. What features these apps boast of? How can you make your app more feature-rich and different from the available apps? By checking other apps, you will also be in a better position to enumerate the features that you may like or you may not like to include in your app. This way, you can define the set of features of your app. The market research may reveal you the following basic elements for your app that you are planning to develop:

  • The unique features other than the apps which are available
  • The main ingredients to improve the user experience
  • The Unique Selling Proposition (USP) of the application
  • The extras to help the app stand out in the market


App Designing & Development –

This is a crucial phase of your application development and you need to carefully decide on the technology and platform(s) to carry your design and development task forward. What features and functionalities users will enjoy will also help determine the design and development process. How the design should be appealing as well as simple? How it should engage the users? These are some of the key factors you need to focus on in the development phase. There could be several parameters that may help define your design and development basics, but these are some of the primary elements you need to focus on while building your app:

  • User-friendly, appealing and engaging design
  • Focusing on the latest technology and multiple platforms
  • Hiring skillful and experienced developers
  • Determining the budget and the timeframe


If you decide to build the app on your own, make sure you have the desired skill sets to create a unique app that can engage users. You may save money, but you may have to devote more time, if you try to turn your app building idea into a reality.


App Marketing & Promotions –

When your app is ready, you need to promote it adequately to draw the attention of the users. Unless it reaches to the target audience and they appreciate it, you cannot weigh your idea. You need to develop a marketing strategy to make your app a success. So, how can you promote your app? Here are some ideas:

  • Promotion through the app store
  • Creating a buzz in the social media
  • Submitting press releases on major technology sites and other platforms
  • Building a dedicated website to promote the app


You may employ several other ideas to market your app and increase its subscriber base. More important is to connect with the users and explain the adorable features that make it a unique application for them.

These are the basic steps you can follow to build your app and promote it among the users. But despite your best efforts, you may not get the instant desired results. You need to be a little patient, and you will receive the results that you deserve. But you may need to wait a little longer.

About the Author

Varun Bhagat is a technology geek and works with PixelCrayons as a Sr. Technology Consultant. Varun has written 500+ technology-related blogs and helps our clients to choose the best technology as per their needs.

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