Testing before the actual launch of the product is indeed very important. Testing, if properly carried out ensures the success of the product to much extent. In this article, we will talk about the importance of usability testing in website designing.
What is Usability testing?
It is a technique of evaluating the product features and its functionality by testing it on the users. The products which can be highly benefited from the usability testing can be the food or consumer products or websites and other web applications.
As they allow the instant response from the users and the required changes or modifications can be done in less time.
Generally we spend so much of time in testing the website design after it is completely finished working on. Our objective is to provide error free and amazing experience to our users. The few things which you check for sure is cross browser compatibility, navigation functionality, proper functioning of call to action buttons and submissions of forms ,queries, comments etc. The testing becomes even more indispensable for e commerce websites.
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Goals of Usability Testing
Some goals which we keep in the mind while conducting usability testing are.
a) Performance: How much time or steps taken up to perform the basic task like creating up the account or order something etc.
b) Memorability: If the users come back to a website after a certain period time of not using it, so does he finds everything easy to do or he has to start all over again to proceed through.
c) Mistakes: To know how many mistakes a user commit and how does he recover from it.
d) User Satisfaction and Interaction: To know where user interacted with the website. What is his satisfaction level or user experience. Did he enjoy visiting the site. Did he get what he was actual looking for. Did the web design make him to perform the task for which the website was supposed to be built up.
Market Research is not Usability testing
Simply gathering of opinions and ideas on a product is not usability testing rather it is a market research. Usability testing has a wider scope than it. It involves close observation when a user is working on the website while under controlled conditions in order to understand how well the user could handle the product and what are the outcomes of that.
Usability Testing at different Stages
a. Pre Development – Users can help even before the prototype is made. But then they can only give directions and they may not able to comprehend the site
b. During Development – Users can well identify problem areas and can save time and efforts of design and development team
c. Post Development – The main role of users come in this stage where they actually comprehend well with the finished product.
You should never launch your website before doing usability testing. If you make changes or modifications in your website after receiving user feedback, you will loose your visitors confidence. Users once having poor experience with your website are never going to return back. Now it is the time to be proactive and hire a web designing company for usability testing to ensure excellent experience of your visitors.