A website requires more than mere efforts to survive in today’s hyper competitive environment. With advent of technology, website development has become easier, but it has also made the competition so much fierce. Today there are tons of websites on web. A content management system is helpful in managing the website’s content in an easy manner. This is the reason why CMS web development has gained a steady popularity. Drupal is a well known CMS that is preferred by many for their website development.
SEO rankings play a very crucial role in the success of a website. The ranking determines whether a site will do good business or not. Thus it is extremely important to have an SEO friendly website to gain good search engine rankings and earn maximum ROI. Drupal development offers some out of the box SEO features that can make your website search engine friendly. Discussed below are some of the useful Drupal modules that can improve your site’s SEO.
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Node words/ Meta tags
In order to have a better description of your pages in search engines, use the node words and meta tags. Set the description tag by using this module. You can replace the teaser with something different for the search engines by using node words.
Sitemaps are the best ways to tell the search engine bots how content is laid out in your site. With the help of priority settings, you can tell a bot to see a particular piece of content with priority and give another piece of content less priority, like your homepage will have more priority than let’s say the /about-us/department/marketing page. By using Google webmaster tools, you can submit your website, rather than waiting for Google to crawl your website. With this you invite Google search bot to do so. XML Sitemap tells the bot to look for pages on your website.
According to many SEO experts, SEO begins from the top left corner of the browser. And that is where you see the page title. If you can set the page title right targeting the keywords then only you have a good beginning as page title is the first thing the search engine bot checks. Drupal core does not allow you much control on what to do with your page title and how to display it. So you can use this module to get more control over the page titles.
This is a useful module. It helps when someone types the wrong URL on the website. In such a case, it will not just show the page not found but will run a search with the parameter provided in the URL.
In order to make your SEO campaign a success, it is necessary to measure the performance of your site. Google anaytics is one of the best analytics that make it a lot easier for you. It places the java script code and starts recording the valuable data that you can view from your Google Analytics dashboard. On top of it you can track certain users, roles or pages and many other things.
This module helps you to enforce the clean URL and removing trailing slash from your URLs. If you create a node with path auto, it has 2 URLs. A search engine sees it as duplicate content and can even penalize you. By using Global redirect, you can solve this problem.
You can improve your site’s SEO ranking by saving your site from Spam. When a website gets spammed, it links to black listed websites. This harms the reputation of the site. Mollom is one of the best solutions to overcome this problem.
By using the above mentioned Drupal modules you can easily improve your website’s SEO ranking. These modules will help to make your CMS web design yield the desired results.