Yes! It’s true. With the announcement of a new TLD ‘.CO’ in the market by .CO Internet S.A.S. (www.COinternet.co) businesses, organisations and individuals are rushing to book their domain name by choice, with .CO TLD, which they couldn’t have booked earlier due the unavailability of the same.
Most of the international businesses, from the Brand Finance list, have already secured their domain names by registering their brand name with .CO TLD at the pre launch phase. Some of them are American Express, Apple, BMW, Cartier, Canon, CNN, Coca-Cola, Disney, Ebay, Exxon, Ford, Google, Hilton, Honda, IBM, IKEA, Kodak, McDonalds, Microsoft, MTV, Nestle, Nike, Nokia, Panasonic, Pfizer, Samsung, Sony, Toshiba, Toyota, Unilever, Visa, Yahoo and many more.
Since its launch, the response has been tremendous and it is likely to witness an exponential growth as the other companies from various spheres would be interested to secure their brand name. This becomes much more important for online businesses as in online arena, the domain name is like your face to your customer and nobody would ever want to risk it.
This launch is sure to bring some cheer on many faces that did not have the opportunity to use some meaningful name for their services/products and had to put extra effort & spent millions to relate and educate the consumer about their abstract domain name.
It will not be hard for people to accept it and use it for their commercial purpose as they already recognise it as a pseudonym for ‘company,’ ‘corporation,’ and ‘commerce.’ It is also being used by 113 countries as a part of their country specific TLD and has a wide acceptance.
So react quickly and book some meaningful domain names, helping you in market & promotion of your service, but first secure your brand name before someone else cyber squat it.
You can register your domain name with .CO TLD from domain registrars like GoDaddy.com, Register.com and Network Solutions, and a multitude of resellers.