It has been an year of incremental changes for every eCommerce website design company in 2018. Especially for Magento website developers, this year has had a lot to offer in terms of new features to play around.

The latest version; Magento 2.3.0 brings in new features and promises for catering to the strong customer demand expected for the upgrade. 

With 2019 just less than a month away, here is a video on 2019 trends in Magento eCommerce development:  

So do you want to know what’s the best in Magento 2.3? Here’s a quick Overview:

PWAs for Magento eCommerce

Progressive Web Apps have been an explosive trend in the year 2018. With more support for these apps on mobile devices, it is expected to continue its growth in the next year.

Now if you ask what exactly Progressive Web Apps (or PWAs) really are, here’s a simple way to put it.

PWAs are basically web apps which run on any web browser but offer an experience similar to an App interface. But what makes it different from Mobile apps is:

  1. They run on a web browser directly instead of having its own webview.
  1. They take minimal space on mobile devices. For example, the PWA of Google Maps, (also used as Google Maps Go in entry-level Android devices) barely uses around 3MB on a smartphone. On the other hand, the full-featured Google Maps app takes over 50MB on installation and expands to over 300MB when in use.
  1. PWAs offer better support for low-bandwidth networks, and in these cases can run even better than most mobile apps.

So why isn’t it similar to a website then? Well, unlike a website, a PWA can also be installed on to the home screen of smartphones and can be accessed just like a regular app.

Ask any top ecommerce website design company today about PWA, and they’ll tell you why is it so important in the internet connected world today. PWA studio integration in Magento 2.3.0 offers tools for creating faster and cost-efficient mobile eCommerce experiences.

The availability of PWAs in the Magento eCommerce ecosystem brings in the potential for brands to cover much larger audiences. Its benefits are already visible in the eCommerce industry in the form of increased conversion rates to multiple companies such as Alibaba, which witnessed an incredible increase in conversion rates by 104% in its AliExpress App.

Multi-Source Inventory 

The three most important aspects for any eCommerce merchant is the desire to sell, the capacity to store and the resources for delivery. All of these aspects come together in the form of Inventory management methods. The Multi-Source inventory (MSI) feature in Magento 2.3 allows merchants to track inventory of multiple locations through a single admin panel.

MSI allows merchants to allocate different products and its quantities to each fulfilment sources, which include warehouses and distribution centres. Additionally, merchants can also integrate with other third-party inventory systems in Magento 2.3.

Does managing inventories and setting up systems for the purpose seem to be difficult? Well, all of this would be a piece of cake with eCommerce development support from PixelCrayons, one of the best magento development companies in India.

Access to a new Page Builder 

There was a time when designing a web page required an expertise in HTML & CSS. But those times seem to be the past in the wake of new drag-and-drop page builders. Magento 2.3 offers a new tool for building pages with no technical expertise through an easily manageable interface for designing eCommerce web pages.

Media assets like Gallery and widgets can be easily created, customised and put into content blocks. These dynamic content blocks can then be optimised for content staging for future development.

While the Page Builder feature is only available in the Early Adopters program as of this moment, it is expected to be available for all Magento eCommerce users in the Magento 2.3.1 release. 

Also read: Hyperlocal Grocery Shopping Platform developed with Magento

Integration of Adobe’s AI expertise 

Adobe’s $1.68 Billion acquisition of Magento has made the developer community both excited and somewhat anxious about the expected changes this would bring to the popular eCommerce platform. However, Adobe’s expertise in Artificial Intelligence and predictive analytics would be a huge boon for companies using this platform.

Not enough has been revealed about any such implementations of AI and predictive analytics in Magento 2.3. However, these new changes and a plethora of machine learning-powered features are expected to be introduced in the subsequent versions of Magento.

The new additions of Multi-Source Inventory, New Page Builder and Progressive web apps in the Magento 2.3 are set to bring a lot of new possibilities for brands using the platform. For Magento eCommerce developers, this gives a new set of tools for them to use.

Seeking an eCommerce website development company for support with Magento 2.3?

Well, you’re in the right place. PixelCrayons has a team of expert magento ecommerce developers with an average 5+ years of experience, and a high reputation in the industry with a 97% client retention rate. Having already served over 4800 clients in 14 years in 10,000+ projects, we possess all the experience, knowledge and expertise to serve to the best of your project needs.

About the Author

Varun Bhagat is a technology geek and works with PixelCrayons as a Sr. Technology Consultant. He possesses in-depth knowledge of different web development technology and helps our clients to choose the best technology as per their needs.

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