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The Basics of App Store Optimization in 2015

The Basics of App Store Optimization in 2015
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App Store Optimization (ASO) is similar to Search Engine Optimization (SEO). SEO is for web content whereas ASO is for mobile apps. It is the process through which the visibility and popularity of an app in an app store is increased. As the visibility of an app in the app store increases, the number of downloads of that app also increases.

App Store Optimization in 2015

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App Store Optimization is done basically to divert the traffic to your app. In order to achieve that feat, you need to put up content that people search in the app store. Be it the app name, app description, app logo or the screenshots, you have to make sure that you put content that will project the app to the users and increase its popularity. Some of the ways you can achieve the maximum app store optimization for your app are:

Keyword Search

This method is similar to that employed in SEO. Using analytical tools, you have to find out the most searched keywords related to your app. And then, you have to plant these words strategically in the page content in the app store, so that the search using those keywords will have the most probability of finding your app. This is the best way to obtain organic and natural flow of traffic to your app in the app store.

Brainstorm The Keywords – Get into user’s mind

First step is to make the list of keywords you need to focus. Regardless of whether you’re marketing a website or agency app, you need to get into your user’s mind.

What if, you have a little research experience? Here are the tips & tricks marketers use to think up keywords while starting from zero.

Do some competitive research – Look through your competitors’, app reviews looking for common terms.You can focus on functions and use cases of the applications.

3 Factors to Evaluate Your Keywords

Now that you know which keywords you want to target, you need to trim down the list. Obviously you don’t want to put in your efforts which are not performing well. How would you find out that which keyword is performing or not?

a) Relevance: Choose the keywords which should direct the customers to your app. Don’t waste your efforts by listing irrelevant keywords just because you see them trending.

b) Competition Level: Millions of apps comes with the natural competition for some keywords. If you are not confident that you can make it to the top 25 or 50 then you need to focus on something else. It’s not the case that you should leave that keyword, but primary focus should be getting top of the list in which you can.
Suggested Tool: Google AdWords Keyword Planner

c) Traffic: Search volume of the keyword should be considered while shortlisting the keyword. You might rank first for a keyword which has a search volume of 10 or 20 or 30 (very low). You obviously should target the keywords which have higher search volumes.
Suggested Tool: Google AdWords Keyword Planner

Visuals

Visuals are the main features of your app that attract the attention of the users. It is crucial that you put up the most appealing images in areas such as app logo and screenshots. The first two screenshots are the most important ones as those will be displayed first in your app, putting up a video trailer is another useful way of attracting traffic. Make sure that you include the most appealing features of your app in the most eye-catching manner in the video.

Here are some of the examples designed & developed by PixelCrayons.com

a) Eatigo : 

iPhone App : https://itunes.apple.com/us/app/eatigo-reservation-discount/id879030389?mt=8

Android App : https://play.google.com/store/apps/details?id=com.eatigo

b) Invoicera:

iPhone App : https://itunes.apple.com/in/app/invoicera/id546665578?mt=8

Android App : https://play.google.com/store/apps/details?id=com.invoicera.androidapp

Reviews and ratings

Customer Reviews and ratings play an important role in directing traffic to your app. In your app, add a feature to ask the user to rate and review the app every now and then. Ensure that the first two reviews that you put in your page in the app store is the best reviews that you received.

App Store Optimization in 2015

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Category

You must choose the category wisely in order to have an optimum flow of traffic. Choose the category that best fits your app and also keep in mind the popularity of the category. If the category is one of the most searched for, then that will be beneficial to get more traffic for your app.

Competitive Research

It is important to know who your competitors are. You have to study their moves and calculate your own if you want to gain a tactical advantage over them concerning the traffic flow to your app

Price

Now this is absolutely crucial. With the plethora of free apps available in the store, anyone actually buying the app is in itself a rarity. Thus, it is absolutely essential that you put a reasonable price tag on your app.

PixelCrayons and App Store Optimization

PixelCrayons is an award winning digital agency which specializes in web and mobile design and development, along with marketing solutions. It has all the right tools required to keep the traffic flow to your mobile app, up and running. PixelCrayons will help your app reach popular charts in no time with its efficient and creative App Store Optimization techniques. You will most definitely be happy with the results you get.

Varun Bhagat is a technology geek and works with PixelCrayons as a Sr. Technology Consultant. He possesses in-depth knowledge of different web development technology and helps our clients to choose the best technology as per their needs.

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