Online to please your visitors and convert them into customers, you can neither possibly overlook the phenomenal significance of search engines (like Google, Yahoo, MSN), nor forget the natural emphasis of your end users for good looks and informative feel! You target optimum conversion rate for maximum web traffic, translating into two imperatives as regards your website design – it must be user-friendly and search engine friendly! Your window to sure success, the tips to a search engine friendly are quite logical and easy to grasp. To begin with, let us explore vital areas of mutual significance for search engines and users, and build our strategies upon them.
Keywords Next! Before you design your website, research some 100 highly targeted keywords relevant to your website business and zero down to keywords that are often-used but produce lesser number of competing websites. While too many keywords may squeeze away the meaningfulness and finesse of the information from a user’s point of view, it may well declare the web page(s) as ‘doorway pages’ to the search engines due to excessive optimization for higher ranking.

Website Images: Images are often a disregarded part of SEO, however play as an essential part in the SEO.

Need to optimize the images for better result in search engine visibility. Place your images inside a folder named “images” or something similar so the final URL of the image looks something like this: /images/image.jpg.

Social Media also plays an important role in SEO. Creating business pages on social platforms like Facebook, Linkedin, Twitter and Google Plus is very important. Adding useful and engagng content on these platforms  is really helpful. These pages must be backlinked to the website to get more search engine traffic.

Social Media Channels

Ensuring proper url structure ensures that the user can find the right stuff on the website. This is an essential practice to be followed by every website.

Design Third! Look and organization of your website invariably influence the interest and impression of your end users, as well as, help search engine spiders rank your website. While images enhance user experience, they may also slow website’s download time. You must make sure that images are used only when meaningful. Keeping the graphics/images less and light, with due use of alt tag including short descriptions, is advisable. Cascading Style Sheets (CSS) aid consistent layout, as well as, overall updating later. Keyword optimized meta and heading tags, with crisp titles and descriptions, also help attract consequential search-engine attention.

Also Read : Tips To Improve Your Page Load Speed

Navigation Fluent and intuitive navigation is vital to satisfactory user browsing experience and fruitful search engine optimization for obvious reasons. It is indispensable to ensure that the organization of your site is hierarchically logical and consistent. It is advisable to include a site map if your site has more than 10 pages. It is also wise to stick to obvious descriptions/titles for navigation buttons/tools. It is an absolute must that all internal web pages sport a link to the homepage. This also increases the number of links pointing to your home page.

Besides, it is a good idea to write concise HTML code and keep the lengthy javascript codes in external files, to enable search engine spiders scan content rather than code. It is also advisable to insert the DOC TYPE tag at the top of each web page to keep them compliant with browsers like Mozilla, IE5/Mac and IE6/Win. Healthy user experience and higher ranking among SERPs are highly interrelated. Search engine algorithms place natural importance to popularity for ranking. In short, easy to navigate and easy to use web design is a search-engine friendly web design!

Develop SEO friendly Web Design

About the Author

Varun Bhagat is a technology geek and works with PixelCrayons as a Sr. Technology Consultant. Varun has written 500+ technology-related blogs and helps our clients to choose the best technology as per their needs.


  1. Great post! Im just starting out in community management/marketing media and trying to learn how to do it well – resources like this article are incredibly helpful. As our company is based in the US, its all a bit new to us. The example above is something that I worry about as well, how to show your own genuine enthusiasm and share the fact that your product is useful in that case

  2. Welcome to the blogosphere!

    It’s nice to see web designers being aware of search engine protocol. Keep up the good work.

    Andrew Goulding

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