For an e-commerce website, it is absolutely necessary to have a good volume of traffic. It ensures a good number of potential customers. However, the job does not end there. It is also equally important to keep the customers glued to your e-commerce shopping store. In today’s time, almost every business has switched to ecommerce website development. The reason is that an ecommerce web design provides an excellent opportunity to sell products and services 24*7 to customers across the world. At the same time, managing an e-commerce store and marketing it is not an easy task. It becomes all the more daunting when consumers are bombarded with endless advertisements.
There is no dearth of e-commerce sites and consequently customers have become ad resistant. This is why it is of utmost importance to find ways to keep them glued to your online store. So, how to put your message across in this hyper competitive market? Read further and you will find out how.
Connect with your customers: This is the very first prerequisite to draw customers to your site and also helps to retain them. Your products come much later, before that what influences your customers is how well you connect with them. You can do this through your website or via customer service. The very first step towards achieving this is to provide relevant information all over the site. You need to consider your target audience and what kind of information do they seek? Then think about how you can present the information in an attractive manner. You can also add additional product information, some interesting trivia or quiz to catch the attention of customers. It is important to ensure that your online store stands out from others and successfully attracts more visitors.
Emphasize on your store’s personality: Merely posting the relevant stuff is not enough. You must ensure that it is equally engaging. Your aim should be to make it so good that customers get engrossed in the content and ultimately make a purchase. Content counts and your e-commerce store should have quality content about all your products and services. If the customers find your content good enough, they are likely to spread the word. This will lead to more people linking to your site. Consequently you will receive more organic traffic. Although it may take time to build quality content but it is worth going for it. After all, this is what will get you quality traffic.
Do not stray from the basics: It is very important to follow the basic steps in a right manner. It does not require too much of a sophisticated approach to connect with your customers. You just need to consider the below mentioned points to ensure that you do not stray from the basics.
Keep adding the information on a regular basis. It is very important to update the site with relevant information in the form of articles, blogs, videos and slide shows. Ensure that your site has fresh content. This makes your site interesting for the people who visit it. Another advantage of updating your website with fresh content is that it makes your site search engine friendly and improves your SEO ranking.
Make sure that the speed of your site is good. It should not take time to load. Customers hate waiting for the site to load and they leave it in frustration. Ideally, 3-4 seconds is considered good timing. According to a study, you lose 10% visitors after every 4 seconds.
Focus on the grammar. Bad sentence structure or miss-spelled words create a very bad impression on the visitors. In order to influence your customers, you must communicate your message properly without any silly mistakes.
If you follow the above mentioned points, you can easily attract more customers to your online store. Remember that the trick is to provide your customers with something that looks and feels well, and at the same time is easy to use. You should hire a good ecommerce web design company to ensure that you get a good online store.