With the world moving towards the end of 2016, our thoughts are starting to drift towards the emerging trends in web designing in the year 2017. Every new year also brings plenty of new tools, work-flows, and best practices for constructing usable layouts.

Website designing stats plays an important role in predicting web designing trends. So, let’s first look at some of interesting web designing stats that will influence designing trends:


  • Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. (Source: Adobe)
  • 39% of people will stop engaging with a website if images won’t load or take too long to load. (Source: Adobe)
  • 51% of people think “thorough contact information” is the most important element missing from many company websites. (Source: KoMarketing)
  • 38% of people will stop engaging with a website if the content/layout is unattractive. (Source: Adobe)
  • 44% of website visitors will leave a company’s website if there’s no contact information or phone number. (Source: KoMarketing)
  • Mobile devices now account for nearly 2 of every 3 minutes spent online. (Source: comScore)
  • After reaching a company’s website via a referral site, 36% of visitors will click on the company’s logo to reach the homepage. (Source: comScore)

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Let’s look at 5 web design trends (and plenty of great examples) that designers will be seeing a lot of in 2017:


1. Micro Mini Interactions

Web Design Trends To Expect In 2017

Back in the year 2015, the concept of “Microinteractions” was a buzz word. It was a term used to refer to product interactions based on singular tasks such as setting an alarm,pressing a button, or clicking “Like”. Visiting LinkedIn or opening Facebook allows you to engage with many microinteractions, most of which are too small or invisible to be noticeable.

Apps and services are gradually becoming more specific and granular. In the year 2017, micro mini interactions will change the way we use our mobile phones devices.


2. Hapnotic Feedback

Haptic feedback is the latest technology that uses the sense of touch in any user interface. A good instance of this technology is the virtual keyboard, in which individual keys can be pressed easily to send feedback to computer.

The breakthrough technology has become more sophisticated with the passage of years. As the demand of high-end mobile devices continue to become high, the technology is set to become more advanced in the next couple of years due to the reduced costs of Electro-Active Polymer Actuators (EAPs).

With the help of hapnotic feedback, users can have a new way of handling applications through haptic cues— say, a pattern of subtle pulses that lead the user to a button on the page, or to a comforting andunique texture on the page being viewed so as to prevent users from leaving the website.

The name of this latest technology was first mentioned in this article, based on the concept of haptic feedback but with a subtle form of hypnosis being implemented. Although this technology is just in its early stage, it’s expected to rise in the popularity in coming months.

One company that has started to use this web design technology is Disney, which has created an algorithm related to this technological marvel.

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3. Designing in Modules and Components

Web design is moving toward component and modular design instead of mocking-up entire comps and layouts for a particular web-page. Often, these components involve web designing how the navigation will be laid out, how the search function will work, etc.

We have matured into knowing that we have repeated elements on different screens, and that these elements should be carefully designed so that they work independently but can still work with the rest of the website.

Not only are we more concerned about how these components look in terms of design, but they all carry their individual functionalities with it too. Designing with modules and components allows the same functionality to be replicated no matter where it appears on website.


4. Optimized Interstitial Anxiety

Web Design Trends To Expect In 2017 Web Designer

The term “interstitial anxiety” means a temporary delay between taking an action and receiving the response. One example of this technology is the slight delay (or tension) in between clicking a button on any webpage and viewing the destination page.

The delay is usually caused by page loading time and high latency, which may leave the user confused and clueless. When not addressed, it can lead to a poor user experience (UX) and may cause the user to stay away from or avoid your product in the future.

Web app designers are now using this anxiety to their advantage by creating various transition elements that allude to the succeeding screen or page. For instance, the user may see a short preview of destination page so that they can anticipate instead of becoming worried about what’ll transpire in the next screen.


5. Material design will dominate

Limitations have never been a preference of the web designing trends. Every trend has to be superseded by something better. Developing on the card design concept, Google has created a phenomenon called the material design. This takes the card design concept a step forward.

This design involves the use of 3 axes in order to design a better experience for the user. Elements such as depth, shadow and thickness is portrayed by this design and has earned Google appreciation from its users.


Wrapping Up:

If you follow above mentioned trends in the year 2017, you will definitely have major advantage over your competitors. PixelCrayons always follow these latest web designing trends while designing its websites; therefore, all our designed websites are always appreciated for their creative design, search engine visibility and performance. If you have any query related to web designing and development, feel free to contact us.

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About the Author

Varun Bhagat is a technology geek and works with PixelCrayons as a Sr. Technology Consultant. He possesses in-depth knowledge of different web development technology and helps our clients to choose the best technology as per their needs.

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