WordPress has held its fort strong over the last few years as the most preferred web design and development platform. If we feel the pulse of the market it is slated to grow further in the future. Each year many design strategies emerge, while some become great success over time, others tend to fade away even faster. These strategies often far stretch the imagination of the designers and take WordPress theme design to a complete new level. Here in this article I shall take you through the Top 10 WordPress design strategies that have soared on the popularity charts in 2014.
I have already written about Single page websites earlier, but 2014 is surely the year when this design strategy has come of age. It is the simplest way of displaying content. Why create multiple pages and cross link them when you can fit all the information into a single page? Here, the users scroll down and are able to view different sections (pages) of your site in one go. It is gaining popularity as businesses want to have web presence in smaller costs and single page websites are cheap enough to design.
This is something that encountered years before WordPress came into the picture and they never looked good! It is however one of the biggest emerging trends in WordPress this year. These kind of sites look great on high resolution screens as well as hand held devices. This strategy helps you get an artistic as well as minimalist design. However, you need to exercise caution as large images can make your site look horrible if you don’t choose the perfect images and get the right balance between the image and the content.
This is one of the ideas that are being used by many WordPress developers. If you have a message to deliver, there can be no better way to do this than using a video. This design strategy is often being backed by full HTML5 media compatibility features and complete HTML5 video and audio support. Lack of content is no issue in these types of websites as having a single video can deliver the message which is enough to create a strong online presence. These kind of websites are being mainly used by freelancers and real-time applicants for highlighting their portfolio to prospective clients.
Website doesn’t need to necessarily have a fancy design, with lots of graphics and images. In 2014, we are witnessing a paradigm shift towards minimalist design trends. These sites act more like a business card and lay increased emphasis on a simplified user experience. They mainly focus on the content and not the design. These sites are text heavy with a lot of empty space making them load fast on the browser.
Marking it as a design strategy would not be wrong, as it has become a necessity for designing a WordPress website and It’s Hot! Close to 22% of the page views in 2013 came from mobile devices which is a double digit growth if compare with 2012. Most of the big businesses have turned their eye towards responsive WordPress themes. The websites are coded to be responsive to ensure maximum readability and usability on mobile devices. This helps in increasing reach and ensures maximum ROI to the businesses.
In the past, experimenting with typography was considered to be a realm of the amateur designers. There were a handful of web fonts that were being used in design with Arial and Times New Roman leading the way. We have now moved to an era of typography-obsessed designers who don’t shy from using multiple fonts in the same page. This allows them to create lighter web pages with less dependency on images. Along with this, we are also witnessing increased usage of large fonts that deliver the message loud and clear.
This is another design strategy that draws its origin from the Smartphone revolution. In 2014, large number of designers are making use of tile generators to craft tiles without difficulty. Here they have an assortment of customization options that allows them to create tiles of different colors and sizes that can signify the importance of information encompassed within each tile. These can be positioned depending on the need. Also, you can effortlessly add new tiles on the homepage, if required, without affecting the look and feel.
When your competitors are displaying exuberance with colors and images, it pays a lot to opt for a Flat Design. I have come across many websites that use only a few shades of color or a gradient with some images. This makes the message clear and navigation is also easy. It gives an oasis effect on the users who would take note of the site when finding it difficult to navigate complex websites that your rivals would have.
Smartphones and tablets contribute substantial traffic to any website. It is quite natural for them to define new age designing trends, and we can notice numerous websites are coming up with swiping navigation instead of that traditional one. Even for super-long web pages, touch screen gestures such as swiping, tapping and pinching are being adopted over scrolling feature. One thing I must admit, this features make websites a lot more interactive.
Pinterest has made grid based layout popular and many WordPress designers are drawing inspiration from it. This involves creating a pin board interface where new content in the form of text, images and videos can easily be pinned to the site. This makes the sites visually appealing and responsive which look great on the desktop as well as mobile devices.
These are the most popular design strategies that are being employed by WordPress designers around the world in 2014. Lets see how many of them make it to the next year.