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Psychological Impact of Website Designs

Psychological Impact of Website Designs
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When it comes to creating a web design, psychological impact matters a lot. There are different elements in a web design like color, size, images etc. these different elements affect the psyche of people in different manners. Moreover, there are certain standard psychological responses that people tend to give on seeing a particular color etc. This is why it is very important for web designers to study the psychology of visitors or targeted audience before creating a business web design. The psychological impact of different elements should be kept in mind during the custom web development.

Every web design is different, It has to be. And every design invokes a different set of reactions from visitors. For example- a web design with too bright and lively colors and interesting images can make visitors like the site and think that it is worth browsing. In order to design a website based on visitors’ psychology, it is important to design it in a manner that it appeals to visitors and force them to buy products and services. Such a website is definitely going to be liked by many visitors.

When it comes to a visually appealing web design, colors play a pivotal role in lending the visual appeal to a design. A color can make a website dull as well as bright and lively. Therefore, it is important to select a right combination of colors. Different colors invoke different reactions from people. For instance green is associated with envy and red with anger. Black is serious and orange signifies energy. Colors trigger different emotional responses and far better than mere words. Colors can help convey an immediate non verbal message about the brand of a business. It also impacts a visitor’s mind and influences their decision to a great extent.

Warm colors such as oranges, reds and yellows are seen as exciting and bold. These colors should only be used in your web design only if your brand oozes energy and power. Otherwise it is better not to incorporate such colors in your web design. On the other hand, colors like blues, violets, greens and magentas are considered to be relaxing and soothing. Hence they tend to create a calm feeling. These colors can be used throughout the website. Then there are neutral colors like black, white and grey that not only compliment warm and cool colors but also look perfect to be used as backgrounds.

Therefore, every care should be taken while selecting colors for a web design as it influences the psyche and perception of visitors to a great extent. The best way to select a color combination for your website is to first think of the emotion you want your site to convey to the visitors when they land on your web page and then decide which color would really do justice to this.

Content is also a very important part of a web design. Like colors, content also has a psychological impact. The way content is arranged has a great impact on the reaction and decision of visitors. By arranging the content in a simple and engaging manner, you can easily captivate the attention of visitors.

Thus it is evident that different types of web designs create different psychological impacts. By keeping the web design and psychology of different elements in tandem you can create a much better and visually appealing web design that not only boosts your brand image but also succeeds in impressing your visitors. A web design developed in such a manner can boost your conversion rate as it encourages visitors to take a positive action. By keeping the psychological effect factor in mind while designing the website, you can come up with a great web design. In order to get best results, you should only hire a professional and reputed web design company. Professional designers are au-fait with different elements and their respective psychological effects.

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Varun Bhagat is a technology geek and works with PixelCrayons as a Sr. Technology Consultant. He possesses in-depth knowledge of different web development technology and helps our clients to choose the best technology as per their needs.

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