One of the biggest contributing factors to the success of a custom web design is the lesser time a website takes to render on a web browser. Internet users have little patience and too many options to choose from and if your website doesn’t load fast on a browser it will offer little advantage to your business. Most users would give a couple of seconds for your website to load before making an exit. There are some common mistakes that web developers commit denting the marketing potential of your business web design.
Don’t commit the mistake of having too many script files and style sheets. Combine all the scripts and style sheets into a single file in your. This will reduce the number of HTTP requests and make the webpages load fast. You can also combine the images with sprite where all the images, themes and navigation forms a single image whose attributes can be controlled by a CSS file. Lastly make judicious use of images in your website and use them only when necessary as they tend to increase the website loading time. When use of images is an absolute, such as in ecommerce store you should go for pagination.
Some websites fail to leverage the capabilities of the client and tend to put too much stress on their own server. Even in case of a simple form validation most web design solutions tend to post data to the server, validate it there and send back an error message making the website slow. You should validate on the client side to improve the efficiency. In addition to this you should make use of web standards and MVC (Model/View/Controller) separation as this helps is increasing the efficiency of the website and keeping it future ready.
If you are not making use of parallel requests that you are slowing down your website. Fetching one script and executing it followed by another one increases the load time of your website. You should make use of browser-appropriate domain sharing where you use different host names or alias for the same web server to prevent mono simulations of connections. Use an intelligent script loading technique which minimizes the performance impact of loading multiple scripts at the same time.
Make sure your web design company installs third-party widgets into your website when they are absolutely necessary. These widgets affect the performance of your website to a great extent. Some of the widgets such as analytics and social media plugins might be a must in today’s world but you should install others only after taking all the factors into consideration. Measure their performance upon installation and get rid of the ones which make your website slow. Use those widgets which provide asynchronous implementations as this will not have any effect on the performance of your website.
You need to know your target audience while designing a website. Many amateur developers host a website in a faraway server and this creates a problem of latency for the website users resulting in slow page rendering. You can opt for cloud server as this allows you to cater to multiple locations where users fetch the data from the server near to them in the cloud. You can also route requests across multiple cloud providers. This will help you distribute your pages all across the globe and optimize the website for a geographically diverse audience.
Hire the services of a good custom web development company to enhance the performance of your web design. It is important to keep in mind that the visual appearance and functionality of your website will make little difference if it renders at snail’s pace.
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