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Characteristics of a User Friendly Website

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The World Wide Web is home to millions of websites. A number of them get added to it almost everyday. The primary goal of website, for which it is developed, is to attract more visitors and improve the business’ ROI. However, among this vast pool of websites, not all are visually attractive and user friendly. Consequently they fail to generate a good volume of traffic. This is because people fail to pay attention towards the basic requirements for a good business web design. Consequently they end up with a poor custom web design. While going for web application development you need to pay attention to certain factors to ensure that you get a user friendly website. Discussed below are some of the characteristics of a user friendly website.

Page load speed

Have you ever wondered why visitors leave a website? One of the major reasons behind this is a poor page load speed. Nothing can irk more a visitor(who is there to make an online purchase in order to save time) than a slow website. Consequently they switch to some other website. Most of the visitors are impatient and do not like to wait for the site to load. This way you lose out on a large number of visitors. Therefore, it goes without saying that a good page load speed is a must for getting a user friendly website.

Accessibility

The very purpose behind developing a website is to be able to reach to a larger section of people. However, it will come to naught if your website is not accessible to all your visitors. In order to improve the accessibility of your website, you can include alt tags for all images, use valid HTML and CSS coding, avoid frames, and allow text to be re-sized by visitors.

Navigation

When visitors come to a site, nothing pleases them more than being able to find out easily what they are looking for. One of the must have features of a user friendly website is easy navigation, allowing visitors to move through the website to find what they want. Therefore, you must ensure that major areas of navigation are located consistently on all pages. For this, you should make use of common elements that users expect to find. These are ‘about us’ pages, ‘contact’ pages etc. having these pages help a lot as most of the users come expect them and come looking for them. Also, as per the thumb rule, any page on your site should be reachable with two clicks from your home page. In case of larger sites, offering a sitemap and/or a sitewide search can really help. You can also improve the navigation further by placing links that tell visitors clearly where it will lead them.

Information

This is one of the most important features. Visitors come to a site looking for something. Most of the times, they want to have good information about what they are looking for. It is must for a website to provide all the relevant information to the users. You can add informative articles or blogs about the products and services you offer. This will help the visitors to know what all you offer. It will also help them to make a decision quickly. Make sure that you provide quality and only the relevant information. There is no need to stuff irrelevant information for the sake of information.

By ensuring that your website has all the above mentioned features, you can rest assured that your site will be highly user friendly. However, this is not an easy task. Therefore, you should hire a good web design company who excels in providing user friendly web design.

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Varun Bhagat is a technology geek and works in PixelCrayons as a Sr. Technology Consultant. He possesses in-depth knowledge of different web development technology and helps our clients to choose the best technology as per their needs.

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