In web, search engine plays a major role as it is being used by Internet surfers all the time. It holds importance particularly for ‘consumers’ to find products and services required by them. There is a technique named SEO (Search Engine Optimization) which is basically used for optimizing a website and helps in generating huge amount of traffic by ranking it higher on search engine results page(SERPs).
To achieve high ranking, activities like link building, writing Search Engine Friendly Code, Submitting Website to Various Directories, placing Meta Tags, to name a few, should be emphasized. And the foremost step in making Website Search Engine Friendly is to write a Quality Code. To convert PSD to HTML is an important step in web development. Below are some of the points need to remember while coding a website-
For Optimizing the Website meta-tags are very helpful. Meta Tags are placed in the head section of a web-page. For adding content, description and keywords in Meta tag, required a lot of research. Meta tag content plays an important role in improving rankings in the search engine listing.
In a website, Title tag carries a great weight-age and it is given by search engines. Title of a page should be Search Engine optimized with the small number of keywords that describes your products /services optimally. It’s a first thing potential visitor’s see in the search results. When there is more keyword Phrases in title tag then the website would be blacklisted as spam.
With HTML, Simple and cleanly coded website is maintained. HTML comes with many advantages such as faster loading, Cascading Style Sheet removing access load from server, browser compatibility, easy updating and maintenance. And HTML code is spotted very quickly by the search spiders. PSD to XHTML is always done very carefully so as to resolve out the issues related to browser compatibility and accessibility.
Every Do’s come with the Don’ts. Similarly with the SEO, don’ts are Flash. Full flash web sites can actually amazing. But unfortunately great content embedded into a Flash website get invisible by the search engines. If this happens a good chunk of potential customers will miss out.
As Flash is bad for building a Website similarly Frames are also bad for Website as search Engine spiders do not index the content that is inside the frames. Moreover, website that support frames will not ranked well. Frames also create problem while printing, refreshing or bookmarking the webpage.
URL structures should not be complicated. To improve search engine rankings URL structures should be simple and keyword based as it makes easier for the reader to identify the content of your pages before visiting them.
It’s better not to use numbers in URL so as to avoid any kind of ambiguity or confusion.
Keywords used in URL’s plays an important role as it tells the crux of the website to the visitor, interest created, and forcing the visitor to go through the website.
Through Image optimization search engines can drive many visitors who search for images.
Websites that use Dynamic URL can’t be accessed by search engines moreover they lose their target market as well. So it’s important to use Static URL as they are easily indexed by the search engines.