Charity Change begins at home’. I see it the most suitable proverb for the moment as Obama’s administration has started to work on their slogan. This is one of the first changes that the President of United States has made after taking over the Bush government.
It seems like the importance of a website in reaching out to the millions of people and establishing a brand image has been acknowledged by the president of the United States too. This can be a reason among others, if there are any, that why Barrack Obama, as the 44th president of USA, has decided to change his website.
The changes are extensively made in color pattern, typo, usability and accessibility of the website. Under President George W Bush, navy blue, white and light grey colors were used comprehensively throughout the website. Now Barrack has changed it into blue and white extensively, and color brown has also been used very smartly, but as a contrasting color. In the home page it is used only at one place and that is on the top right corner as “Get Updates” (RSS feed).
In the internal pages, use of brown color has been made only on the side bar and each slot has a perfect call to action button to it. The logo of the White House which was at the top left corner of the website at the time of Bush administration has been shifted centrally. A prominent shift, though I find the earlier logo much more appealing with whiteness on its edges than this one.
The new navigation structure on the header is lot concise and unlike the prior one. The footer navigation is somewhat descriptive and covers a large space. The navigation menu tab on the top is static but the content in the footer do scale along with the web content upon increasing the text size.
The text style used for the headers as H1, H2, H3, and H4 is Georgia, for body text Lucida sans and for input, select or text area Arial is used.
Another step of the government is that they will publish non-emergency legislation to their website for five days. The public will be allowed to review and comment on it before the president signs it.
Let’s hope that all the forthcoming changes by the president of US come in the universal interest.