Web designing involves a lot of creativity. This is a field in which one keeps learning almost everyday. Web designers learn something or the other from every design they create. However, there are certain things web designers can learn from business people as well. Discussed below are some of the important points web designers can learn from business people.
First of all, you must realize that productivity lies in utilizing your energy and efforts properly. According to the famous writer Tony Schwartz, who writes for the Harvard Business Review, humans are not hardwired to work like machines all the time. Instead we are hardwired to be alert during the day and sleep at night, and to work at the highest intensity only for limited periods of time. According to him, you should take a break of 30 minutes after working for 90 minutes. However, the key point is that while working during those 90 minutes, you should not be multitasking or distracted. During the break time, you should do something that you really enjoy and that fills you with energy. You can take a walk, listen to music or exercise. But reading e-mails is a big no no.
A web designer can increase his work productivity by utilizing the energy in this way. Try taking a regular break after working for a long time and you will notice the difference. In fact, you may even get a lot more done than usual.
Most of the freelancers define their success by measuring- the number of projects completed monthly, and referrals by existing clients. In business terminology, there is a term called KPI which stands for key performance indicator. All major custom web designing companies have a set of them. As a web designer, your aim should be to find out the best KPIs for your business. Try to determine what all will be good for your business. The companies use KPIs because it is the best way to know whether you are making progress as per the criteria set by you. It is even better to learn KPIs and performance management for instant and better results.
To begin with, you can try and set up a few, say 2 to 4 KPIs for yourself. For instance, if you specialize in website re-designing try and analyze the time taken by you to complete the re-designing project. Try to reduce the time taken in your next project.
It is indeed good to be creative and innovative. But not always. You must know how to imitate as well. Imitation is one of the keys to human progress overall. You would be surprised to know that, according to a research 97.8% of the value of innovations goes to imitators! And mind you, the research was conducted for over 15 years. Thus it is not some stupid and false statistic.
Web designers love to innovate. However, most of the times they forget that there are certain conventions for custom web designs and certain things that are proven to be working over time. Now this does not mean that a web designer should only focus on imitating from other designs. You must know how to create a perfect balance between innovation and imitation. Nothing should go overboard. In fact, this is what the society and popular culture teaches us.
Many people have been following this rule in web designing. This has resulted in a bunch of great modification of the navigation menu (which proved to be working over time), for example, people have taken the concept and added some of their own modifications. To begin with, you should not focus on only re-inventing the wheel, but you should be open to trying it to make even better.