Most websites rank higher on search engines as a result of higher time spent on the site and higher number of website visitors on a continuous basis. It is very important for the users to find what they are looking for, on a website, to stay on it for longer durations. An appealing design must be complemented with functionalities that simplify the usability of the website. Here are some useful tips to create an awesome website design for your upcoming project.
The first and foremost aspect of designing a website is to decide on the flow of content and usability. The user journey must be clearly defined as well so one can plan the design of the site more effectively. You must understand the objectives of the business to be able to define the content flow correctly. Understand the actions that you wish the user would take, one he is on your website. Then, note down the steps that would be required to get to those call to actions. Studying the target audience and what they are looking for when they come to your website is the key. Knowing the source or the medium from which the user is arriving on your site is very helpful in getting insights into the user intent. Naturally, all the desired actions cannot be taken on the homepage of the website. The idea should be to build the right story for the user to be able to follow it till the end. Any user who comes to the site either finds a flow for himself to browse on the site or simply exit the site. Simplifying the user journey helps the user to take the desired action with ease.
A good, easy to use navigation is helpful for the user to find the right information on the website. The elements on the menu must be clear and concise. The flow from one page to the other should be logical and self explanatory. The website should always begin with the company details and history and then talk about the features etc. The support and other pages can be aligned for the end.
Website Link – www.pixelcrayons.com
For creating the style guide you need to understand the brand carefully. The logo placement must be defined to be able to carry the flow throughout the website. The 2-3 fonts that need to be used on the website must also be pre-decided and client approvals must be taken. The 3-4 colors to be used on the website must be defined. It is important to make the site clutter free by using only a limited set of colors. these set of colors must coincide with the brand colors and must used consistently across the website. The icon and button styles must be pre-decided so there is consistency across. The messaging and the tonality must be clearly defined as well. These must be in sync with the values of the brand. The style guide must not be preachy and must be a general guideline to follow while designing the site. It should not restrict the creativity for the designer. Avoid creating a detailed guide. It should be something that should be crisp and clear. You can find some detailed tips on designing a style guide here.
Link: http://rizzo.lonelyplanet.com/styleguide/design-elements/colours Source: Lonely Planet
Style Sheet Example Source: Treering
One of the more important elements of your website is call to action buttons. These are the reason your site gets the business it deserves to get. Making the precise call to action buttons helps in getting more conversions on the website on a continuous basis. Creating a power packed message of the call to action button, after a thorough understanding of the user-behaviour is a must. Besides that, one has to make the message short and crisp for the user to quickly read and click on it. Creating a CTA that’s too small, or not visible will not help the cause. A CTA should always have a sense of urgency. this helps in making the user take an early decision. Call to action buttons must follow a hierarchy the helps differentiate the ones that are more important. A CTA must always come above the fold, so it is viewed and acted upon more easily.
One of the key elements for generating leads on your website is creating forms. Forms are a useful way of gathering user data and using it for further engagement and emailer activities. These are also useful in knowing about the customers and getting feedback from them. Giving a reason for the customer to fill up the desired forms is essential. Giving a small discount on form fill-ups can be a useful tactic. Designing the form well is critical to its success. Making the form short with a maximum of 3-5 fields, helps in getting a larger number of form fill ups. Communicating the customer politely about the reason for collecting the information is helpful too. Providing intuitive answers and making the form fill-up process easier is very important for the user to spend less time on it while providing the necessary information.
A clutter free website makes the user stay on it for longer and find relevant stuff easily. A clutter free and clean website is usually more appealing and interactive too. Making a top navigation that is clean, with lesser number of pages, creates a great first impression. The forms on the website must be kept precise and small. The text must be formatted well and should communicate only the necessary information. Adding catchy headlines and short descriptions is a useful way to say a lot with less. Using colors to redirecting the user to the right places is very helpful. Using high quality images and replacing visuals with text is a useful way to de-clutter the website. Using icons wherever possible, also helps in making the website look cleaner and visually attractive. Hover controls are a useful way to minimise navigation and visual functionalities on a website. Fluid designs help in improving the viewability of the website across screen sizes and devices. This helps in reaching out to the largest number of users. Fluid grids help the design to adjust automatically to the various screen sizes and thus requires minimal adjustment from the designer’s end.
Source: Huge Inc
Designing a website well, requires proper planning and execution both from a UI and a design perspective. Making the website attractive and formating it well, will automatically enhance user interactivity. Helping the user at every step and guiding them to the right CTAs will definitely help improve conversions.