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What can Chatbot development do to Revitalize your Business

What can Chatbot development do to Revitalize your Business Reading Time: 5 minutes

By the year 2020, people might communicate more with Chatbots than their own spouses and relatives. Well, it’s just a Gartner research prediction but a totally realistic one! Why and how? More on that later.

For now, let’s first understand what are Chatbots and why your business needs it. In its essence, a chatbot is considered as a more interactive interface for customers to communicate with businesses, similar to how humans interact with each other.

However, the true purpose of Chatbots is not to provide a human-like conversation experience. It instead is to convey information in a convenient and uncluttered fashion. It can be seen as a potential replacement for traditional forms and app interfaces for delivering services and information on products.

With that out of the way, I’ll move on to share why your business needs chatbot development services today. The primary reason for the need for the need for investment in chatbot development is that everybody else is already doing it!

As per a survey report by Oracle, over 80% marketers and business executives are likely to implement Chatbots in their businesses by the year 2020. With platforms such as Facebook Messenger already promoting the use of chatbots, these new and exciting medium of interfaces are not far from becoming the norm. 

But Chatbots aren’t actually really that “new” to the software development space. The earliest ideas about Chatbots were being discussed at times as early as the 1960s. Over time, the approach towards chatbots and its understanding evolved and today it stands to have the potential of even replacing mobile apps!

Chatbots can Play a Pivotal role in increasing Customer Engagement 

 

chatbot development, chatbot development services

 

If you want to understand how exactly chatbots can increase the engagement times of your customers, I suggest you try Mitsuku, which is a great chatbot for wasting some of your spare time. The best and quite weird thing about this chatbot is the way it can engage you into meaningless conversations. Try it out and perhaps you might get an idea of how a similar chatbot can keep your customers busy on websites and other business platforms. 

 

 

It’s a psychological fact that conversations are more engaging than written, audio or video content. This is one reason why chatbot development can play a crucial role in keeping customers engaged and provide them with all information about a product/service in a convenient way. Think about it this way: If your customers have specific questions about a product/service offered by your business, what better way to keep them engaged by allowing them to get the answer directly through a chatbot instead of having them go through long FAQ pages.

Chatbots can greatly enhance the Customer experience

Customer services can be defined as the sum total of all aspects which make up the customer perception of the business and its products/services. The main role of chatbots in the enhancement of customer services lies with its application as a replacement for chat support.

Also read: How can AR, IoT, Blockchain and Chatbots redefine Customer Experience?

The key advantages offered by Chatbots over human chat support include the ability to be available 24/7, better and quicker information processing through technologies such as Machine Learning, and a more convenient way to gain access to knowledge.

If convenient access to information at real-time rates is paramount to a great customer experience, chatbot development is perhaps the best solution available today.

Chatbots can shape the identity of your business 

chatbot development, chatbot development servicesLiterally, a company is considered to be an artificial entity, and its perception is what constitutes and creates its character. If you had tried out the Mitsuku chatbot I mentioned above, you might have seen how the chatbot presents a unique personality and character of itself. In a similar way, chatbots can be programmed to represent the identity of the company.

Its personality could be made such that the users instantly know and understand the company which the chatbot represents. It can even be taken to a whole new level when you put AI and Machine Learning into the equation. Big data analysis and ML could make way for personalized chatbots which work differently for each individual as per the interpretations of the user data made by the chatbot.

Chatbot development services can provide huge cost benefits!

As per a report by the analyst firm Juniper Research, Chatbot development in businesses can cut down up to $8 Billion in costs by the year 2022. The reason is simple, the use of Chatbot development services empties up a lot of human capital, and the valuable workforce could thus be utilized for more productive purposes; thereby increasing value and decreasing costs.

With more advancements in software development, the costs in Chatbot development services could go even lower than the present rates. Moreover, unlike Human employees, a machine learning-assisted chatbot can learn by itself over time, and would barely need a few software updates and maintenance to keep itself functioning.

Chatbots could potentially replace mobile and web applications in the future!

By far the biggest promise of chatbot development is its potential to replace mobile and web applications as the primary medium of business-customer interaction. It indeed could be possible when you factor in the direction where the current UI/UX designs are heading. The focus of major web and mobile app developers today is to present information in the most uncluttered, neat and easily visible and comprehensible manner. It is something which requires one to compress loads of information and arrange in a conveniently accessible way.

Nothing could probably do this better than a chatbot! Chatbots instantly present all required information at the command of a user. Thus it only saves a lot of space in the app/web interface but also converts the said interface into a blank canvas for presenting information and delivering services in the most unique and interactive ways.

Conclusion: Why would your future customers communicate with Chatbots more than their own spouse?

If everything you read in the above sections made any sense to you, it would be understandable that Chatbots are likely to spread all over in the near future. So in a world where people daily make use of services and products offered by myriad companies, how could you possibly avoid an interaction with a chatbot, especially when it would be a part of an app interface itself!

According to a study by eMarketer in 2016, an average person spends over 4 hours on a smartphone; out of which 90% of the time is spent on mobile apps! Now if Chatbots are supposed to replace mobile apps in the future, then the answer clearly reveals itself.

So by now, if you’d think about the need for investment in chatbot development; the next thing you have to do is to hire mobile app developers for helping you get the work done! PixelCrayons is one of the leading offshore software development companies in India providing cutting-edge chatbot development services.

With up to 60% off on development costs and a 100% money-back guarantee, you can be assured about a safe investment in chatbot development through our proficient team of developers. Our Agile development approach ensures that you get the highest quality chatbot development services with an on-time deployment of projects.

Varun Bhagat is a technology geek and works with PixelCrayons as a Sr. Technology Consultant. He possesses in-depth knowledge of different web development technology and helps our clients to choose the best technology as per their needs.

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