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Why You Should Redesign Your Business Website In 2015

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Just as our clothes, even technologies fade away. With each passing year there are new technological advancements some of which are highly essential for your business. Businesses rightly acknowledged the significance of having an online presence with their websites in place. But in the last few years there have been massive technological developments and the old age websites have clearly become obsolete. If you already have a site in place this article is of high importance to you as it highlights the emerging trends and key essentials for upgrading your site. If you do not have a website and planning to have one, you should definitely check the latest advancements in this space.

The websites of today are developed with the focus on customer and their convenience. The new sites are user friendly making huge impact on viewership and customer stickiness. Let us peep through the latest web trends of current times.

Responsive Web Design (RWD)

Responsive design is one of the most happening and talked about design trend thanks to the generous use of smartphones and tablets. With sites being viewed from across browsers and different screen sizes, the site must automatically adjust itself according to the screen dimensions. This saves the hassles of developing different versions of the site for mobile and desktop.

Mobile Apps

As the mobile app rage picks up, the web design is totally revived in terms of user interface as well as functionality. Developers are continuously striving to provide a wholesome experience for mobile users.

HTML5

This is the language behind the responsive design. It empowers the developers with more functionality enabling them to bring more interactive features. It also allows faster content synchronization and easier search engine indexing making the site more SEO friendly.

OS Browsers

Many app developers are paying high importance to the OS browsers. Chrome OS is a light weight operating system best used in tablets and mobile devices. It is also loaded with internal anti-virus features to counter security threats. Firefox OS on the other hand is mainly built using HTML5 and hence takes great advantage of the robust platform.

Retina Display and 4K Resolutions

Retina display is a wonderful advancement in the screen technology. It provides super screen clarity and high pixel density. The iPhone 4S offers an excellent retina display of 960 X 640 pixels.

Search Engine Rankings

Finally the site needs to be well optimized to score a rank in the search engines. The developments need to adhere to the search engine algorithms and their latest updates to secure a decent rank in the search results. For best practices of designing the site, the developers need to ensure that the site is less heavy and contains minimal graphics. Another thing to be understood here is that less content does not yield good results on search engine rankings.

These new trends are here to stay and hence it is strongly recommended to have a design up-gradation so as to keep abreast with the latest trends in web design.

Varun Bhagat is a technology geek and works in PixelCrayons as a Sr. Technology Consultant. He possesses in-depth knowledge of different web development technology and helps our clients to choose the best technology as per their needs.

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