India's Most Trusted

Shopify Development Services

Finding it challenging to search for effective e-commerce solutions to power your business?

Launch a thriving eCommerce store with a top Shopify development company in India. You can boost your business with a scalable, sales-driven, and secure eStore. 

PixelCrayons has a team of certified Shopify website developers in India that provides you with a wide range of development solutions.

From theme development to plugin development to custom application development to store setup & configuration – we offer a wide range of Shopify development services.

Leverage our skills to build a high-performance Shopify store.

  • Customizable Designs
  • Excellent Project Management Options
  • Flexible Engagement Models
  • Agile development process
In-House Developers
Years Experience
Satisfied Customers
Client Retention

2 Weeks Risk-Free Trial

We offer a 2 weeks risk-free trial for you to try out the resource(s) before onboarding. After 2 weeks, if you like the resource(s), you pay for the time and continue on. Else, we replace the aligned resource(s) or cancel the trial as per your wish.

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Our Shopify Development Services

The wide range of services and impeccable quality make PixelCrayons one of the top Shopify development companies in India. Our offerings include:


Custom Shopify Development

We know how to make the most of the flexibility offered by Shopify. Be it an out-of-the-box design or a completely custom development, our team can do it all.


Responsive Shopify Website

We ensure that your Shopify store looks great and works flawlessly on all devices, from desktop computers to mobile phones.


Shopify Module Development

We can develop custom Shopify modules as per your business requirements to add that extra functionality to your online store.


Site Migration to Shopify Platform

Migrating to Shopify platform from another ecommerce platform? Our team will handle the complete process, right from data migration to theme customization.


Shopify Theme Development

No matter how complex your Shopify development requirements may be, our developers can build a custom theme that matches your vision perfectly.


Support and Maintenance

Once your site is launched, we’ll be there to help you with any issues that may come up and also provide regular maintenance and security updates.


Custom eCommerce Solutions

Our Shopify programmers will build custom eCommerce solutions for your business by incorporating all your requirements precisely.


Shopify Upgradation & Integration

We can help you upgrade your existing Shopify store to the latest version or integrate it with third-party applications. All while ensuring that there is no loss of data or functionality.


Shopify Extensions Development

Our Shopify developers can help you add extra features and functionalities to your Shopify store with our custom Shopify extension development services.

Client Success Stories

We are pleased to serve our clients and take great pride in delivering quality services that exceed their expectations. Here is what some of them have to say about us:

Ready To Get Started?

PixelCrayons is a renowned Shopify development agency, and we have proven our mettle in the field of eCommerce website development time and time again. Passion, expertise, and dedication have always been our key success factors in serving a diverse range of clients.


PixelCrayons: The Right Choice For Shopify Development

PixelCrayons is counted among reputed Shopify website development companies in India for the following reasons:

On-Time Project Delivery

Our experienced and dedicated Shopify developers work round the clock to ensure your project is completed on schedule.

Flexible Hiring Options

We offer flexible hiring options to our clients to choose the best suits their requirements and budget. You can hire a dedicated Shopify developer or a team of developers from us on an hourly, monthly, or project basis.

100% Transparent Work Process

At PixelCrayons, we are committed to providing our clients with complete transparency regarding project progress and timelines. Our team will update you on the project status at all times so that you can stay on top of your business needs.

Advanced Technology Expertise

The latest technology tools and platforms power our Shopify development services. This helps us deliver high-quality solutions tailored to your specific business needs.

Rich Industry Experience

PixelCrayons has been in the IT industry for over a decade and has worked with clients worldwide. Our team of Shopify developers is well-versed in the latest industry trends and technologies.

Affordable Pricing

We offer our Shopify development services at very competitive rates without compromising quality or service delivery.

Verticals Of Shopify eCommerce Development

Being one of the best Shopify website development companies in India, we cater to a wide array of business verticals that include:


Banking & Finance Solutions

We provide custom banking & financial software development services for constant cost leadership, increased operational efficiency, and agility


Automotive Solutions

Our innovative web and mobile applications help the automotive sector to be more cost-efficient & sustainable


Healthcare App Solutions

Our Shopify developers are specialized in developing advanced e-healthcare solutions with end-to-end web & mobile healthcare application development services


Media & Entertainment

We provide online promotion solutions, social networking development tools, and media content distribution channels using the latest trends


Logistics & Transport Solutions

Our result-driven software development services for logistics & transportation maximize RoI and effectively manage daily workflows


Social Networks Solutions

The web applications with social connectivity developed by PixelCrayons include social networks & communities, collaboration solutions, blogs & Wikis, etc


Travel & Tourism Solutions

Our agile Shopify development solutions improve your travel business’ RoI and lessen operational costs


eLearning Solutions

Our eLearning solutions include professional online training web apps, learning management systems, corporate learning portals, and online courses, to name a few


Retail & OpenCart

PixelCrayons builds robust e-commerce solutions, including e-carts & marketplaces, auctions & reverse auctions, social commerce solutions, etc

What Are The Benefits Of Shopify eCommerce Software?

Shopify is the leading ecommerce platform, and it offers many benefits for businesses that want to sell online. Here are the reasons why Shopify is the best option for your ecommerce business:


Easy to Use

Shopify is very user-friendly, and you can build your own online store without any coding knowledge. The platform is also constantly updating and adding new features to make it easier to use.

Great Designs

Shopify offers many professional and modern themes that you can use for your online store. You can also customize the themes to match your brand.


With plans starting at just $29 per month, Shopify is one of the most affordable ecommerce platforms on the market. Plus, you don’t have to worry about additional bandwidth or hosting costs since all of that is included in your monthly plan.

Excellent Support

Shopify offers excellent support and helps resources if you ever have any questions or need assistance with your store. Whether you need guidance on setting up your store, creating promotions, or dealing with orders and shipping, Shopify experts are there to help.

Why Outsource Shopify Web Development Services?

Outsourcing gives you access to experienced professionals who can help you create a beautiful and functional Shopify store. Here are more reasons why it makes sense to outsource your Shopify web development services.

Expertise and Experience

Working with an experienced Shopify developer ensures you get the most out of the platform and your online store. A talented developer can help you create a beautifully designed site, easy to use and optimized for conversions.


Outsourcing allows you to get high-quality Shopify web development services without breaking the bank. You don’t have to worry about paying salaries or benefits for in-house developers, and you don’t have to worry about the costs of setting up an office and hiring additional staff.


You can choose which aspects of your Shopify website you want to outsource to a developer. Whether you need help with development, design, marketing, or support, an experienced Shopify developer can handle it.

Increased Productivity

Outsourcing eliminates many distractions and administrative tasks from having your in-house team. This allows you to focus more on running your business and growing your revenue while leaving the Shopify development work to trusted experts.


Why Outsource Shopify Development Services In India?

India is a powerhouse when it comes to eCommerce development services. There are some of the most talented and skilled Shopify developers in India. Here are reasons why you should consider outsourcing your Shopify development project to India:


Quality Work

Indian developers are highly skilled and experienced in building Shopify stores that perform well and drive sales. They have the expertise to create compelling Shopify themes, add plugins and integrations, and optimize your site for search engines.

Quick Turnaround Time

One of the biggest benefits of outsourcing Shopify development services to India is the quick turnaround time that you can expect. The developers can complete projects quickly and efficiently.

Flexibility and Scalability

Another advantage of outsourcing to India is that you can easily scale your business as needed. Developers can quickly add what you need if your store requires additional functionality or features without any issues.

Dedicated Support

When you go for Shopify development in India, you can also benefit from a dedicated support team available around the clock. With this dedicated support, you can get help with any issues or questions that arise quickly and efficiently, so your store can continue running smoothly.

Case Studies

We take pride in our ability to provide Shopify development services tailored to our clients’ specific requirements. Our portfolio includes some of the most popular stores in India and abroad. Some successful case studies include:

Our Latest Blogs

We at PixelCrayons are passionate about discussing recent technologies and applications. We constantly write blogs and articles associated with the field of technology. So, don't miss our detailed and insightful write-ups. You'll find all our latest blogs and blog updates here:

Frequently Asked Questions

Here are some questions related to Shopify development that our clients frequently ask. If you need more information or have questions about Shopify development, feel free to contact us.

Why should I outsource Shopify web development services to PixelCrayons?

PixelCrayons has been in the market for more than 18 years. We have become a trusted Shopify web development company by offering customized Shopify web development services to startups, entrepreneurs, and enterprises worldwide. We have:

  • Delivered 12500+ Projects
  • Served 5400+ Happy Clients
  • 97.0% Client Retention rate
  • Reached 38 countries

If you’re looking for someone to help you with your Magento eCommerce website development, then Valuecoders is the right choice.

How much does Shopify website development cost in India?

The cost of creating a Shopify website in India can vary greatly depending on the complexity and size of your project. Generally, you should expect to spend between ₹10,000 and ₹50,000 for an average-sized site. 

For larger projects or sites with more functionality (such as ecommerce stores), costs can easily reach hundreds of thousands of rupees. Additionally, ongoing maintenance fees and hosting costs must be factored into any budget for web development. For precise and accurate estimates, it’s best to consult with our Shopify website design company in India. 

How long does it take to create a Shopify eCommerce website?

The time to create a fully functional website is based on many factors. Customized web designing work can take anywhere from 1 to 4 weeks, depending on the complexity of the project and the number of revisions you need.

After that development phase needs an additional 1 to 6 weeks, depending on the number of pages and functionality required. We follow an agile development process that helps us deliver your project in the minimum possible time.

Which price model do you follow: dedicated resource, fixed time, or price?

We offer both options to our customers. Choose a dedicated resource model if you want total control of development processes and don’t want to get into the fuss of hiring employees. Choose a fixed time/price model if your requirements are unlikely to alter and project duration can be determined.

Are your eCommerce sites mobile-friendly?

Yes. Every site we have built since our inception has been mobile-friendly. With responsive design methods, we ensure that the websites work well on various screen sizes, from tablets and smartphones to small & large desktop monitors.

Will I have a full-time dedicated Shopify project manager?

Yes, we will provide you with a full-time dedicated project manager who will work for your project. Our project manager updates you about your ongoing project regularly. You can provide him with your valuable feedback.

What are the tips for choosing a Shopify development company in India?

As the name suggests, Shopify development companies are experts in developing e-commerce websites that can be easily customized and developed based on the clients’ needs. After going through many companies, you will get confused about choosing the best one from them to develop your e-commerce website based on the open-source platform of Shopify.

So here we have some important points that you should consider while choosing a Shopify development company or a Shopify web development company from India or from around the world. So let’s have a look at these points one by one to understand them clearly.

1) Identify your needs
When choosing a Shopify development company, you’ll need to identify your needs and requirements. Will you require dedicated business analysts? Are you satisfied with your website? Do you want customer support available?

These are all points to consider when choosing a development partner.
You should speak to at least three companies before deciding on one; get quotes from different businesses; check reviews; assess portfolios; ask questions about their experience and what they can do for you. With such a large field of potential partners, finding someone who ticks all of your boxes may take some time.

Still, it’s worth taking time out of your schedule to ensure that whoever takes on your project knows exactly what they’re doing—or else you could spend even more money than necessary.

2) Check the reputation
Search for Shopify Web Development Company or Trusted Shopify Development Company on Google or any other search engine. Look for reviews, ratings, and comments by customers. Check out how much work the portfolio website has done for its clients.

Ensure the team is qualified to develop your site according to your requirements. If you are looking forward to choosing a Shopify development company in India, you can contact us anytime via the contact us page above. You can also post a comment below, mentioning details of your requirement.

3) Don’t Rush
Shopify is one of those technologies you want to take your time with. When choosing a Shopify development company, rushing into any decision can be costly. Rushing will lead you to more significant problems and higher costs.

Trust me on that! It’s better to take things slow, check out all your options carefully, ask for references and make sure you know what Shopify means. You don’t want to choose a bad Shopify web development company only because you rushed through decisions while working on a tight timeline. So take it slow and keep these tips in mind when searching for a reliable developer! That should help you find a good fit for your project.

4) Outsource everything
When choosing a Shopify development company, don’t hesitate to outsource as much as possible. There are many talented designers, developers, and marketers who will be able to work for less than your cost of living and save you time and money—so there’s no need to do it all yourself.

To ensure they’re a good fit for your business, start by outlining what you hope to achieve from outsourcing specific tasks or projects. How long have they been working with ecommerce stores? What kind of experience do they have building brands on Shopify? Does their portfolio demonstrate an understanding of SEO practices? Are they keen on researching new marketing techniques? Can they integrate with third-party tools that automate some aspects of growing a store?

5) Do your due diligence
When hiring a Shopify development company, remember that you are entering into a relationship that will last for years. You need to find as much information about your potential partner as possible. So do your due diligence before signing any contract.

Make sure you check their online presence, portfolios, and references thoroughly. Ask them all questions about how they work with their clients. Avoid trusting only paper statements given by any Shopify web development company.

Suppose you’re investing heavily into your ecommerce platform. In that case, you must hire an expert ecommerce development company rather than just choosing one randomly from Google search results or on the recommendation of some friend or colleague.

6) Focus on value
Your end goal is more than likely not just to find a great Shopify development company, but to find one that’s going to work hard on your project, has plenty of experience, and knows what they’re doing. Before you even begin researching development companies:

  • Make sure you know what you want out of your business relationships.
  • Take some time upfront and write down your requirements. This will help you narrow down your choices quickly—and better yet, if something isn’t working out, say so sooner rather than later.
  • So be honest about what kind of relationship you want with your developers, and don’t be afraid to let them know if things aren’t working out as well as planned.

7) Check for communication flow between you and your development company
Ask about software development best practices and whether they can point you toward other development companies that have worked on similar projects. If they’re transparent about their failures and successes, it’s a good sign that they are committed to working with you long-term.

Look for firms that won’t hesitate to pass along contact information for former clients so you can follow up directly—and seek both positive and negative feedback. Pay attention to what you hear! These partners should be invested in your project as much as you are and will likely want nothing more than for it to succeed. Find one whose enthusiasm matches yours: Don’t settle for anything less than true passion from those who will guide your project through its developmental stages.

8) Monitor their progress (set milestones at regular intervals)
When hiring a development company, you want to ensure they keep up with your development schedule. Be wary of quotes or agreements that don’t include milestones and monthly progress reports.

It’s hard to know if there are any issues without timely updates. If something appears amiss, it may indicate bigger problems down the road. Make sure that expectations are set at regular intervals throughout development; if these aren’t met (or aren’t clarified), it could mean delays further down the line.

9) Don’t get carried away by cheap offers
Cheap is not always synonymous with quality. The problem with choosing a cheap service provider is that they might not have enough resources to deliver their end of the agreement.

You need to search beyond your budget if you are looking for top-notch services at competitive prices. To ensure your expectations are met by the Shopify development company, perform sufficient research on them before making your final decision.

Also, compare their quotes against each other, so you get an idea about how much they charge per hour of work or similar parameters. You can check out websites like Upwork or Freelancer, where companies post projects and request bids from developers.

10) Over-communication is good. Proper communication is even better.
The more information your developer has, and you have access to, about your vision for your store, the better. It’s okay for business owners to be hands-on during development, but just remember that clear communication—and lots of it—is key.

Keeping up with feedback throughout the development process will ensure your store functions exactly as you want it to launch. So put on your creative hat and use both sides of your brain to develop interesting ideas. Your developers will thank you later!

How to ensure the quality of your Shopify development services?

How do you know if your Shopify development service will be of high quality? If it’s time to hire a Shopify web development company, but you’re not sure where to start, follow these 10 tips to ensure the quality of your Shopify development services.

1) Have Technical Requirements Defined
One of the best ways to ensure quality with your Shopify development services is to have technical requirements clearly defined. Before you begin, write down what you’re looking for. These requirements will keep you on budget and expectations realistic.

2) Use High-Quality Images
Invest in high-quality photos for your site. Not only will your customers thank you, but search engines place more weight on sites with relevant and high-quality images (and anything that can help you rank better on Google is a good thing).

Many web developers include free stock photo websites like Pexels and Unsplash as part of their template packages, so you’ll get higher-quality images without extra work. Just pick one of those sources, upload them to your store using your theme’s media manager or our dedicated image uploader, and let everyone know they’re there! There are many other high-quality options, too—just make sure to use an appropriate license.

3) Create Helpful Header Tags
Shopify is a powerful platform; building an online store from scratch can be confusing. If you’re outsourcing your development needs to a Shopify web development company, they must consider certain key factors in their coding.

Be sure your company puts helpful tags around different sections of your site so that viewers can easily find what they’re looking for. Include headers like Storefront, Products, Contact Us, etc. These headers don’t have to be elaborate – just enough so people know where they are and how far down they need to scroll.

4) Use Meta Descriptions
The meta description is a quick blurb describing your page and telling search engines about it. It’s a snippet of text, usually located below or above your actual content, including keywords relevant to your content.

If you haven’t already set up your own Meta Description, Google will auto-generate one for you based on your site’s title. It appears on search engine results pages (SERPs), so it’s important for SEO purposes. These auto-generated descriptions are often keyword-stuffed messes—and are best avoided at all costs.

Instead, take time to craft an enticing blurb that entices users into clicking through to your website rather than just leaving them alone on their SERP screen staring into space.

5) Use Keywords Everywhere
Make sure your website ranks highly in Google by stuffing your content with keywords. And, when it comes to keyword research, there’s nothing better than a tool like Long Tail Pro.

Get in that sweet spot for high search volume keywords that aren’t overly competitive or saturated in links yet! It allows you quickly and easily see what keywords have a lot of search volume but not a lot of competition. Once you find some decent low-competition options, get them onto your site and start ranking! If people are searching for your product or service online, they will find you.

6) Include Call to Action (CTA) Buttons
There’s no point in writing a how-to guide without including a call-to-action button. It’s your job as a writer to help readers know what you want them to do next. Whether signing up for our newsletter or downloading our ebook, make sure there are clear action steps that help drive sales and conversions. Add a call-to-action at the bottom of every paragraph!

7) Add Standard Web Form Code
One of our recommendations is adding a standard web form code to your site to measure how people find and interact with your online business. Several web form plugins are available in your Shopify dashboard, but we prefer using Gravity Forms due to its versatility and seamless integration with other platforms such as MailChimp.

If you choose not to add a web form code, you’ll lose out on valuable insights about how your customers found and interacted with your online business. Not adding one also means you won’t be able to include it when requesting services or support from third-party vendors. By ensuring your forms work properly before letting any third-party entities access them, you can avoid costly errors in data collection later on down the road.

8) Follow SEO Best Practices When Creating Categories and Products
SEO best practices are essential for any e-commerce website, but they are especially important for Shopify stores. To optimize your site for search engines, follow these basic rules when creating your categories and products.

Doing so will boost your SEO ranking by helping Google determine what types of pages you have on your website. When Google can identify these pages, it can understand what each page is about—and display it in search results accordingly.

9) Follow SEO Best Practices When Creating Pages/Sections of Website
Though SEO is not nearly as much of a concern for people using Shopify compared to those building custom e-commerce websites, there are still ways you can follow basic best practices.

Namely, focus on creating high-quality pages/sections that are informative and appealing. This means avoiding keyword stuffing, including relevant keywords where appropriate but not if it harms readability or doesn’t make sense within the context. Additionally, avoid unnecessary links.

Do yourself and your readers a favor by ensuring content remains top quality. You want readers to get value from your content; linking unnecessarily only complicates things and distracts from what should be an easy-to-read experience. For example, don’t link every single word in a title to another page unless you intend to create an irrelevant mess.

10) Advertise on Google (Adwords), Facebook (Ads), Instagram (IGTV), Pinterest (Pins), Twitter (Tweets), LinkedIn (Ads), Snapchat (Snap Ads), etc.
Since search engines are known for generating large numbers of highly targeted visitors, it is no surprise that both local and international entrepreneurs have increasingly begun employing their services to enhance their brand’s visibility in various markets.

Advertisements on Google (Adwords), Facebook (Ads), Instagram (IGTV), Pinterest (Pins), Twitter (Tweets), LinkedIn (Ads), and Snapchat (Snap Ads) are some of your best tools when it comes to attracting new clients.
For e-commerce sites, direct traffic can help you attract quality customers and convert them into paying customers.

You can also reach out to bloggers, industry experts, and influencers who would be interested in knowing more about your company and product/service offerings through sponsored content or native ads.

What are the mistakes when choosing a Shopify development company?

How can you select the best Shopify development company in India? This question has plagued many entrepreneurs in their careers, but it’s not hard to answer if you know what to look for.

Every entrepreneur wants the best of the best on their team, so how do you find the Shopify development company that will help your business grow?

Follow these steps to avoid ten common mistakes when choosing Shopify development services in India, and see if they apply to your situation!

1) Not knowing what you need
Before choosing a development company for your Shopify store, you must know exactly what your business needs. That way, you can narrow down your options and choose wisely. And as with any business decision, choosing an ecommerce company for your new Shopify store requires research and planning.

There are many development companies, so do your due diligence before signing on with one. Check their website, read reviews from other customers, and ask around on social media—these are all good ways to gauge whether or not they have experience creating sites similar to yours. Don’t just focus on price when evaluating their services; look at the quality of work and customer service ratings too.

2) Confusing development cost with maintenance cost
Planning and maintaining your shop is as important as developing it. In most cases, you’ll be able to outsource maintenance work without compromising quality or customer service.

But it’s important to make sure you’re comparing apples with apples when comparing development costs from various companies. Maintenance costs, for example, may be considerably lower than development costs – or they may not exist at all! So keep that in mind when shopping around for a partner.

3) Taking on too much risk
There are risks in every business investment, but if you’re just starting out, it can be easy to underestimate just how much risk you’re taking on when you choose a particular company.

Many providers will offer month-to-month services at prices that seem too good to be true—they almost always are. Before signing anything, ask them about long-term pricing options and their willingness to work with you as your company grows. If they don’t budge on their short-term price offerings, then you know that they may not have your best interests in mind down the road.

4) Not trusting your gut feeling
You can research and plan until you’re blue, but you just have to trust your gut at some point. This is especially true when finding a good designer or developer for your project; there’s no substitute for seeing what they do and talking with them directly.

Having said that, when evaluating designers and developers, you should be looking for (in addition to all of their skill and expertise) passion and energy in their work. Passion might seem like an intangible quality, but if you sense it—or better yet, see examples—you know that person will give you everything he or she has on your project. That type of dedication is invaluable.

5) Hiring based on price alone
It may seem like hiring a Shopify development company based on price alone is a smart move. If you want someone cheap, you’ll have more cash for other parts of your business. But bargain-basement solutions aren’t always ideal—the key is finding a good balance between affordable and capable.

Always ask for references and testimonials from past clients, and compare those with actual solutions that various developers created. This way, you can get an idea of whether or not particular agencies deliver what they promise. The last thing any entrepreneur wants is to end up in a situation where an agency delivers disappointing results—and doesn’t offer refunds for poor quality.

6) Ignoring security concerns
Setting up an eCommerce store doesn’t have to be complicated. But with so many different platforms, features, and integrations available, it’s easy for new business owners to overlook important details when building their online storefronts.

To avoid unnecessary headaches when setting up your store, check out our in-depth Shopify development checklist before reaching out to develop your storefront. We outline the crucial steps you must take (and mistakes you must avoid) before bringing on a developer or agency. Even if you already own an established store on another platform, we recommend taking a quick read-through – there are still some things we can help with!

7) Underestimating the complexity of building an eCommerce store
eCommerce platforms are complicated and often require a huge investment of time and resources—so be sure you know what you’re getting into before jumping in.

Ideally, you want to hire an experienced development shop dedicated specifically to Shopify apps. This way, you won’t have to worry about your app being hampered by poor coding or shoddy workmanship. In addition, if something goes wrong with your app once it goes live on your site, you can rest assured knowing someone who knows how Shopify works will quickly correct any problems.

8) Confusing technology or tools with development services
If you’re trying to hire a Shopify development company, don’t fall into the trap of using technology or tools as your main criteria. Technology and tools are helpful but not synonymous with development services.

If you want better results, focus on comparing development services first before looking at other criteria and looking for an ecommerce developer? See if you can ask them about their portfolio first; that way, you’ll be able to discern whether they have what it takes, even without considering what technology or tools are used. It will make your decision easier.

9) Not checking references
It’s easy for anyone with a website and some word processing software to call themselves a web design company, but don’t fall for it. Find out how many other clients they have and what kind of experience their staff has. Check references and make sure you understand what you’re getting into.

10) Choosing a Shopify development company with no recent portfolio

If you can find an existing client list, check them out. You should be able to look at their past work and see some degree of consistency between those projects and what you want to accomplish. Don’t be afraid to ask lots of questions before signing on with any company.

A company without examples from previous projects is too risky—you can’t tell if they know what they are doing until after your project is complete.

10) Failing to give the project clear objectives at the outset
Your objectives don’t have to be complicated, but you do need them. If they are simple and clear, that is even better. Your objectives will change as your project progresses, but as long as they remain clear and defined from the outset – with everyone on board – you won’t be subject to delays later on.

As an example, we want to build a website for our company so we can sell more stuff online. On the other hand, we want to use our new site to increase traffic by 20% over three months by focusing on search engine optimization (SEO), and social media marketing (SMM) is much more effective. This gives your team a clear direction for success without constraining them too much in their initial planning stages.