Trusted by startups
and Fortune 500 companies

Our AR/VR Development Services

A specialist AR/VR app Development services provider, we offer innovative and effective augmented and virtual reality solutions through cutting-edge technology.


iOS ARkit Development

Develop augmented reality apps on iOS with a high-level, session-based API providing a simple interface to a robust set of features.


AR Code Development

Enhance product communication and enjoy a larger market share with increased brand recognition. Choose PixelCrayons, the top augmented reality development agency.


Location-Based AR Development

Navigate the customer right to your store or engage gamers with a new Pokémon Go using GPS, compass, and beacons


Marker Based AR

Enable your users to see life-like digital overlays with multimedia content and interact with them by pointing a camera at a specific trigger point (AR marker)


Markerless AR

Accurately place a digital element on a surface, show navigation arrows, or point at the best price/product on a product shelf


Virtual Reality Development

Get VR apps for retail, real estate, games, product design, training, and healthcare industries prepared by expert VR app developers

Ready To Get Started?

Stay ahead of the competition with our professional, tailor-made & enterprise-grade Augmented reality app development services. We combine development expertise with modern technologies to address the critical needs of global clients across industries.


Why Should You Go For AR & VR App Development Services?

Virtual and augmented reality are in high demand due to their various benefits. It makes your app more powerful by adding loads of features. Here are some of the benefits of choosing AR and VR development for your next project:

  • Create a rich, immersive, and interactive user experience
  • AR & VR can reduce language barriers
  • Detailed analytics is generated to understand user behavior
  • Personalized content for users’ particular needs
  • Brand awareness gets increased via social shares
  • Virtual reality applications enhance emotional engagement
  • Allow readers to connect with published content truly
  • AR and VR help in customer buying decisions
  • Offers greater scope for consumers to engage with campaigns

PixelCrayons: Trusted AR / VR Development Company

We are a leading augmented and virtual reality development company with 18+ years of experience in providing advanced software solutions based on the latest technologies. Here are some of our USPs:

  • 100% money-back guarantee, if not satisfied
  • 650+ successful project execution and delivery
  • Easy communications via Skype, Phone & Chat
  • Multiple agility development teams
  • Diversified client spanning 50+ countries
  • Assurance of W3C validation & SEO semantic code
  • Adherence to rigorous quality standards
  • Top-notch AR development & support with a dedicated team

Our AR/VR Development Expertise

We offer innovative and effective augmented reality and virtual reality solutions. Our developers create AR & VR apps for iPad, iPhone, Android, and Windows.



  • Application backend
  • Drivers, SDK/API integration
  • Machine learning
  • Interaction logic
  • Third-party solutions integration
  • Image recognition


  • Application UX/UI
  • Scene rendering
  • 3D modeling


  • Application performance tuning
  • CRM and CMS integration
  • Monitoring and maintain

Industries We Cater To

Our AR/VR developers have a proven track record on highly interactive apps. We create applications that are captivating, user-friendly, and engaging.

Technologies That Boost AR/VR Business Experience

We use these tools and platforms to develop AR and VR apps and give unique experiences to all




  • UNITY 3D

Choose From Our Hiring Models

With us, you can choose from multiple hiring models that best suit your needs.


Dedicated Team

Hire an autonomous expert team of Software Engineers, Quality Analysts, Project Managers and other professionals to deliver efficient and timely technology solutions. Job roles and responsibilities of our experts are discreetly defined for each project, and management is jointly handled by a Scrum Manager and the client’s product owner.

  • Risk-free contracts
  • Hassle-free hiring process
  • No hidden charges
  • Month to month billing
  • Flexibility on team size & expertise
  • White-labeled services available
  • Best fit for Startups, MVPs, and
    Software Development Agencies

Team Augmentation

Our team augmentation model allows you to select the right set of talent and experience helping you fill the talent gap in your team. The augmented team works as part of your local or distributed team, attends daily meetings, and directly reports to your managers. This hiring model is suitable for businesses and projects of all sizes.

  • Expertise on demand
  • Quick scaling / de-scaling
  • Month-end billing
  • Overcome hiring barriers
  • Direct Reporting
  • Shorter Go-To-Market

Project Based

Our project-based, fixed-price hiring model is for projects with clearly defined specifications, scope, deliverables, and acceptance criteria. We customize it to cater to small- and mid-sized businesses with documented specifications.

Fixed Price Model:

It is obtained when the project specifications, scope, deliverables, and acceptance criteria
are clearly defined, enabling us to evaluate and frame a fixed quote for the project. It
best suits the small-mid scale projects having well-documented specifications.

Time & Material Model:

It best suits projects with a dynamic scope or complicated business requirements, hindering
accurate cost estimation. You pay for the services according to the time spent on the project and get an opportunity to realize the optimum benefits.

Case Studies

We have a portfolio of rich with cutting-edge AR & VR apps designed by our team for clients and have helped clients from diverse industries. We don’t just build an app or a product; we craft experiences that expand your business. Here are some of our leading projects:



Fruitful is an online location-based app. The platform is designed to buy the freshest fruits and vegetables in three simple steps. With over a variety of 100 fruits and vegetables, one can buy them with a phone tap.

Get Detailed Information On AR & VR Development Company

Here is our complete guide on AR & VR Development companies that you can consider for your next big project. This will help you learn about the process, get detailed information, and choose the right team for the project.

Our Latest Blogs

We at PixelCrayons are passionate about discussing recent technologies and applications. We constantly write blogs and articles associated with the field of technology. So, don't miss our detailed and insightful write-ups. You'll find all our latest blogs and blog updates here:

Frequently Asked Questions

Here are some questions related to augmented & virtual reality app development that our clients frequently ask. Contact us if you need more information or have questions about augmented & virtual reality app development.

Why should I choose PixelCrayons for AR/VR development services?

Choose PixelCrayons to get top-notch development services at affordable prices. The company has completed 12500+ projects and has been awarded by Deloitte and Nasscom for its world-class services and on-time delivery.

What is the experience of your AR & VR app development team?

Our team of developers has 5+ years of average experience in AR/VR development. They are highly proficient in trending technologies and help our clients conquer complex business issues.

Can you name a few clients whom you have delivered augmented reality services?

With robust, secure, and scalable AR & VR development services, PixelCrayons has gained 5400+ loyal customers across the globe. Our prestigious clients include eBay, Adobe, Qatar Airways, HP, Citigroup, and many more.

How does an augmented reality application work?

Augmented Reality (AR) is a digital technology that overlays text, images, video, 2D/3D graphics, and animations over physical objects or printed content. In simple terms, it’s a live straight or secondary view of a real-world situation whose features are “augmented” by computer-generated inputs, as mentioned above.

How much does augmented reality development cost?

The cost of augmented reality development relies on the complexity, scope, and project duration. It can vary from a few thousand dollars to over $500,000, depending on the functionality and features you require. For better estimation, you can contact us. We are one of the top augmented reality development companies providing result-driven augmented reality development services.

How do I choose an AR & VR Development Company in India?

Augmented Reality and Virtual Reality are two of the most exciting technologies. They’re often pegged as the next big thing in content, entertainment, and gaming. If you have considered AR or VR development for your company’s next project, it is time to take action! Here we will provide ten tips for choosing an AR & VR Development Company in India that can meet your needs.

Tip #1: Ask for a Portfolio of Work.
Top Augmented Reality Development Company in India will be able to show you their past projects, including AR and VR applications they have developed. By seeing what types of work they’ve done, you can determine whether the company is capable enough to meet your needs.
Moreover, AR & VR development is a complex process. It ensures that they have successfully handled similar projects. You know that they are committed to giving the best AR & VR experience possible.

Tip #2: Ask for Milestones and Clear Deadlines.
AR & VR development involves a lot of coordination between the AR & VR Development Firm and your business. As such, it’s essential to make sure you can communicate what you want and when you need it with AR & VR Development Firm in India.

They will usually provide you with milestones, deadlines for each step of the process, and a timetable that lays out what needs to be done by when. It will also be a good idea to include a time buffer for revisions and unexpected roadblocks.

Tip #3: Ask How Many Developers Will Work on Your Project
If you are looking for a low-budget AR & VR Development Agency in India, how many developers will work on your project is one of the most important things to consider. You want to ensure they have enough resources and workforce to complete your project by its deadline.

If you have a limited budget, then it is very likely that you will be working with one developer. But if you are looking for high-quality, hiring a team of developers who work well together is better.

Tip #4: Ensure the AR & VR Development Company has a Strong Understanding of your Business.
An Augmented Reality App Development Partner in India must understand what you do and how it works. It influences which technologies they use when developing an app or game based on your business needs. You want to ensure a strong understanding of the business and a thorough comprehension of what you do. This way, they can deliver a relevant and valuable product for your company. The indications of the top Augmented Reality technology companies in India are their in-depth familiarity with your industry.

Tip #5: Ask for an Estimate of the Project’s Cost.
One crucial aspect to consider when choosing a company is how much your project will cost. AR & VR development requires a lot of time to make the right product. But this doesn’t mean you should overspend on your project; instead, choose an AR & VR Development Service Provider in India within your budget range. After all, there are many companies out there who can help you with development at any price point!

Tip #6: Ask About their Technology Stack.
When hiring an Augmented Reality & Virtual Reality App Development Company in India, knowing what languages and software development kits (SDKs) they use for AR & VR projects is essential. Different companies may specialize in using various technologies and toolsets that may not be compatible with your business needs. So, it’s essential to choose a company that uses technologies and toolsets you’re familiar with or ones that will fit into your existing workflow.

Tip #7: Ask About their Testing Process.
AR & VR development involves extensive testing to ensure the quality and accuracy of the apps created by the company. As such, it’s essential to know how the company tests its products. Ask about what testing process they use for AR & VR development and whether or not they have a dedicated team of testers who check apps before releasing them. You should also ask if an in-house QA (quality assurance) team can test your app when it’s ready for release.

Tip #8: Ask About Their Work Hours.
As with any company, working hours vary from one AR & VR App Development Firm in India. Some companies may work on your project for 30-hour weeks, while others will need 40 or more hours a week to complete the AR & VR development process by its deadline and within budget requirements. Ensure you know their work hours and if they can meet your project’s deadlines.

Tip #9: Ask About their Communication Process.
Hiring an AR & VR Development Agency in India is more complicated than hiring other companies. You are looking for the best fit based on cost, skill level, and project demands. As such, asking how they typically communicate based on price, business role, and what to expect is essential.

Tip #10: Are they offering Ongoing Support?
When choosing an AR & VR Development Firm in India, ask about their ongoing support for your project. It’s important to know if they will continue to help with potential issues after the development process is completed or whether you are on your own at that point. If the company claims they will provide ongoing support, make sure you ask for a timeline and any possible fees associated with that service.

What questions should I ask before hiring an AR & VR Development Company in India?

To build an AR and VR app like Pokemon Go, you must first find the right AR and VR development company in India to bring your idea to life. But how do you know which one is the best? You should ask ten questions before hiring a Top Augmented Reality App Development Company in India to ensure your app will go far.

1) What’s your experience?
When finding a VR or AR app development company, keep one question top of mind: what’s your experience? It sounds like a basic question. And you should be skeptical about anyone claiming extensive experience when they’ve only been in business for a few months (or less). But you should still ask if they’ve done anything related to AR or VR.

2) Can you provide references?
References tell you whether or not your potential partner or company has worked with clients with similar needs and goals as you. By asking for at least two references, you can assess what types of companies your partner works with and how he tends to work.

Also, because AR and VR are such nascent technologies, your partner must be well connected within his industry to provide you with the latest information about both AR and VR.

3) Do you have any case studies?
AR and VR have been around for several years, so it’s no surprise that there are several case studies regarding their implementation. Many companies will have case studies on their websites or third-party search engines. If you want to learn more about how your potential development company will tackle AR and VR projects, you should ask them if they have any case studies available for review.

4) What services do you offer?
Most often, your product is only one component of a larger ecosystem. Because of that, it’s essential to know what services your AR/VR development company offers and whether or not they support your goals. Do you need them to develop hardware? Maybe you want them to leverage your existing technology. Any way you cut it, it’s essential for you and your AR/VR development agency to be on the same page.

5) Will you create content as well?
In the future, the content will be king. That’s because AR and VR are all about immersing users in virtual reality without having to wear a cumbersome headset. But to do it right, you need content to bring the experience alive. Ask your development company if they have plans to create content in addition to building an app. Creating great AR and VR experiences will be easier if they offer content development services.

6) What technology will you use?
Selecting a platform for your Augmented Reality and Virtual Reality development is only one piece of a much larger puzzle. AR and VR platforms come with different development stacks, which can make or break your product if you’re not careful.

7) How much can we expect to pay?
While there are no hard-and-fast rules for how much a company can expect to pay for AR and VR development projects, it’s good to know your budget before you begin. If you need help deciding how much is right for your business, try looking at competitors within your industry—you might even talk with them directly about their processes and costs. You should also know that most companies will give you a range of prices based on project scope and timeline.

8) Can we talk to your previous clients?
Once you’ve selected a few potential vendors, you should ask if they have any previous clients who would be willing to chat with you. While no one will hand over all their client’s contact information, most AR and VR development companies are happy to provide you with at least one or two references who can talk about their experience working with them.

9) How long does it take for your services to be completed?
Be sure to give yourself enough time to work with India’s top AR and VR development agency. If you have deadlines, confirm how much room for slippage there will be before you begin working with them. Make sure that they don’t have any unforeseen hiccups either so you can plan accordingly.

Ideally, ask about their normal workflow process for projects like yours so you know what to expect along the way. Asking how long some aspects of your project take helps put things into perspective. It may sound redundant, but remember—time flies when you’re having fun! You want to ensure everything gets done on time without feeling rushed or like something was cut short because of scheduling issues.

10) Why is the cost so reasonable?
Virtual Reality & AR projects can be expensive, so you want to ensure that you are hiring a company that charges reasonable rates. If their services are too cheap, the chances are that they are sacrificing quality for the price. It’s a good idea to compare quotes from multiple companies and ensure you aren’t getting ripped off.

What mistakes should be avoided before choosing an AR & VR Development Company in India?

Augmented reality (AR) and virtual reality (VR) are two of the latest trends that are picking up steam in technology. Various companies in India are already creating amazing AR and VR-based technologies. If you want to have your business, you should hire one of these companies to develop an AR or VR app for your company’s use or launch in the market. However, before hiring one of these companies, there are inevitable mistakes that you should try to avoid when choosing an AR and VR development company in India.

1) Not doing your research
Plenty of companies offer your business all kinds of augmented reality (AR) & virtual reality (VR) solutions. Before you decide, take some time to research what other businesses have done with these technologies—whether that means reading news articles or watching case studies. Not doing your research can lead to choosing a company that isn’t a good fit for your business and wasting money on something that won’t be useful.

2) Thinking that 3D is all Virtual Reality (VR) is about
The notion that 3D is all about movie theaters, virtual reality (VR) headsets, and video games is a pretty common misconception. 3D graphics are used by mostly desktop computer operating systems to display windows on your desktop. Microsoft Office uses it extensively to manipulate tables and charts. Professional graphic design tools like Photoshop use to produce logos, designs for brochures, etc. 3D graphics are so prevalent that most of us don’t even notice their presence anymore.

3) Not hiring the right team
Hiring developers you’ve worked with before is tempting, but it’s important to remember that they don’t necessarily have what it takes to complete a cutting-edge project. Always vet your candidate thoroughly. Many development companies are out there, so don’t settle for less than you deserve. It pays to do your research! Don’t decide based on price alone; cost isn’t everything when choosing a team.

4) Not having a plan for the project
Before you start thinking about hiring an augmented reality (AR) or virtual reality (VR) development company, it pays to have a clear vision. The more specific and well-thought-out your idea is, the easier it will be to find talented UI/UX designers and 3D animators. The design and development process becomes much more efficient in the long run.

5) Not conducting a thorough vetting process
When hiring augmented reality (AR) & virtual reality (VR) companies, make sure you do your research. Do not hire people at random—that’s when disaster strikes! It may be tempting to put it off, but you’re likely to lose money on a project that isn’t completed if you do this.

6) Focusing on the wrong application areas
Not all industries are ripe for augmented reality or virtual reality. Some, like manufacturing, still use 2D technologies that can be improved with 3D software but won’t benefit from virtual or augmented reality. Before choosing a development company to build your app, evaluate whether you need virtual or augmented technology.

6) Ignoring mobile VR/AR
Mobile-based solutions have been around for quite some time now. They’re at a point where they provide a more convenient solution than tethered headsets. While getting a stand-alone device is possible, most mobile solutions work on smartphones or tablets. They’re affordable, timely, and accessible. Regarding ease of use and accessibility, mobile VR/AR is tough to beat—so don’t ignore these solutions when assessing your needs!

7) Not conducting tests
A common mistake entrepreneurs make is assuming their product will do everything right out of the gate. It’s best to start small and test ideas with a small group before committing all your resources to a big project. The key here is listening to customer feedback before deciding which direction you want to go with your product.

8) Underestimating the competition
Everyone wants to get on board with Augmented Reality (AR) and Virtual Reality (VR), but it’s essential to consider who you’re against. If your company is new to developing AR/VR, you may not know how many competitors there are. Make sure that your company isn’t underestimating its competition and that you have a plan for moving forward into that space.

9) Not being patient enough for the technology to mature
Let’s face it—this is still new technology. While it may have seen significant developments in the past few years, it’s not quite there yet. If your business plans to develop an AR/VR app, be sure that you understand this is still a developing technology and that you can be patient as it takes the necessary steps to mature.

10) Assuming you don’t need to invest resources into research and development
It’s easy to believe that you know what your end users want, but it’s never a bad idea to research their habits, needs, likes, dislikes, etc. Investing time researching these things will make your development process smoother and help you produce something people want.

11) Not using it for marketing purposes
While it’s true that augmented reality is more of a technology than a marketing tool, its application for marketing purposes is tremendous. One way to get an idea of how you can integrate your augmented reality app into your business strategy is by attending events, visiting conferences, or networking with other professionals.

12) Betting on poor quality
There is no point in investing in a low-quality project. Your digital experience will be poor, and that’s not good for business. It’s always better to invest in a quality project instead of saving some money initially and regretting it later. So, choose your AR & VR developer wisely. The right skill set can make the difference when developing augmented reality (AR) or virtual reality (VR) technologies.

13) Not having a deep understanding of your user
Make sure you grasp your target market and their pain points before going ahead with an augmented reality project. There’s nothing worse than creating a product for a specific group only to realize that you didn’t understand their needs or habits the next day.

14) Not prototyping the technology
Prototyping is essential for any augmented reality project since it allows you to test different options before choosing what works best. Without a prototype, you risk investing in something that doesn’t work or isn’t convenient for your target audience—that will cost you more money in the long run. Therefore, it’s essential to prototype before committing to the final product.

15. Not keeping an open mind
Augmented Reality (AR) can transform how you engage with your audience, but it won’t work unless you let it. Don’t try to force things just because that’s what others are doing or because it seems like the next big trend. In other words, don’t be afraid to switch things up and try new AR/VR technologies if you feel they’ll benefit your company more.

What is the difference between cloud-based recognition and device-based recognition?

Cloud-based recognition sends the data you scan to a server that analyzes it and gives relevant information based on it. Cloud is suitable for a game or an app too large, like Pokemon Go, and uses a CDN to allow the device to access the Cloud faster. On the other hand, a device-based AR uses only the phone and not the internet to create Augmented simulations.

How to choose whether Cloud-based or device-based AR is suitable for my business?

There’s no rule of thumb. If your app occupies a larger space than usual, you need to integrate it into the Cloud. The ample app space shouldn’t hinder the user of the device. There needs to be proper integration with Cloud to use the app effectively.

What is the difference between marker-based AR and marker-less AR?

The most significant difference between marker-less AR and marker-based AR is that marker-less AR does not need an image or pattern to define the points of interest.

It can track objects close to the camera without needing external references, opening up applications where real-world markers are impractical or impossible to use. Marker-less AR is also less limited by the camera resolution, making markerless augmented reality perfect for mobile devices.

What are the technologies on which the AR platform works?

AR platform works on various technologies like Unity, Unreal Engine, and Scenekit. There are different types of AR like marker type, markerless, and beacon type AR. Depending on your needs, it decides the kind of AR to create the maximum impact for your organization.

What is the future for marker-based AR with the arrival of ARkit?

ARkit introduced by Apple helps developers create AR apps that integrate digital experiences into the physical world. Being a significant purveyor of AR will considerably raise awareness of AR for the general purpose. Marker-type AR is still going strong after the introduction and is expected to be used widely. The great news for Android users is that Google has come out with ARcore, which will support 100 million devices.

Client Success Stories

We are pleased to serve our clients and take great pride in delivering quality services that exceed their expectations. Here is what some of them have to say about us: