Sample SOW: Creative production and AI-assisted video
PixelCrayons | Sample for review | 9 October 2026
Use with the Agency Services Agreement, identified by date and version below. This sample does not authorise work. Complete the commercial fields and approve proposed terms before signature. Attach only this relevant SOW rather than the entire service library.
Provider: [Select ValueCoders India LLP for an Indian customer, or ValueCoders Services LLP for an international customer]. Contracting address: 703 Sector 15 Part 2, Gurugram 122001, Haryana, India. Agency: [full legal name and address].
Engagement particulars
Every service needs the following details, even where a published package is selected.
| Field | Complete before payment |
|---|---|
| Parties and agreement reference | [Legal names; agreement date] |
| Client/project/account identifier | [Name or confidential identifier] |
| Selected service and exact scope | [Package, quantities, inclusions and exclusions] |
| Required inputs and permissions | [Inputs, owner, due dates] |
| Account manager and escalation contact | [Names and emails] |
| Agency approver | [Name and backup contact] |
| Channels and working calendar | [Hours, timezone, holidays and response targets] |
| Deliverables and acceptance | [Evidence/checklist for each output] |
| Start, review, completion or billing dates | [Dates and timezone] |
| Fees and payment | [Currency, tax, instalments, due dates] |
| Value allocation | [Deliverable/milestone values, totalling the fee] |
| Third-party costs and permissions | [Payer, subscriptions, usage caps, renewal, branding] |
| Data, AI and rights | [Approved access/tools, licences, processing addendum] |
| Commitment and exit | [Applicable schedule, notice, refund process] |
| Handover and support | [Files, access, records and support coverage] |
| Signatures | [Both parties, names, titles and dates] |
For ongoing work, allocate the period fee across deliverables or reserved capacity. Unfinished work owed by the Provider does not simply expire on a calendar boundary. Never charge the same task under a package and again under shared hours.
Service-specific terms
Suitable for: campaign kits, landing-page design, email templates and brief-led video work.
Specify exact composition/video count, dimensions, formats, duration, language, versions, source-file format, supplied copy/assets, review rounds and delivery dates. A USD 500 starting pilot does not imply any unstated video count or duration. Record whether deliverables are designs only or include implementation/publication.
Approve the brief and, where appropriate, storyboard/key visual before full production. Feedback is consolidated per round. Scope-error corrections do not consume revision rounds; a changed direction is a separately approved change.
Record licences for stock, fonts, music, footage, synthetic voices and likenesses. Obtain necessary permissions before using an identifiable person or brand asset. Identify AI tools, their data settings and material rights restrictions. Do not promise exclusivity or transferable rights beyond what the actual inputs and licences support. Provider responsibility for reviewing delivered work remains.
Use project payment and cancellation rules for fixed outputs, or monthly rules for expressly recurring work. Acceptance checks include agreed content, technical specification, source files and approved usage. Delivery is not a promise of audience response or campaign performance.
Deliverable and commercial record
| Output or reserved capacity | Acceptance evidence / availability record | Due date / period | Allocated fee |
|---|---|---|---|
| [Specify] | [Objective checks] | [Date and timezone] | [Currency and amount] |
Total fee: [amount and currency]. Payment dates: [dates]. Third-party costs: [itemised approved costs or None]. Proposed terms accepted or varied: [identify each selection]. Supporting MSA version and date: [identify and attach]. The allocated values must total the agreed fee. This SOW does not override legal terms unless an express signed variation identifies the relevant MSA clause.
Approval and signatures
Provider authorised signatory: [name, title, signature, date]. Agency authorised signatory: [name, title, signature, date]. The Provider and Agency each receive the completed MSA and SOW, including attachments, before signing.