Industry average: 50%
Scalable solutions
Industry specialists
Industry average: 1.5X
Full-funnel focus, tested creatives, data-led tweaks
PixelCrayons' Bing Ads strategy helped us stand out in a competitive niche. Lower CPCs, better targeting, and more qualified clicks.
David, Review from Clutch.co 
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
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We help brands tap into Microsoft’s growing search ecosystem through smart targeting, efficient bidding, and performance-focused Bing Ads strategies that go beyond just impressions.
Capture intent when it matters most. We craft high-converting text ads that appear at the top of Bing search results, targeting keywords your audience is already searching for.
Sell more, smarter. We build and optimize Bing Shopping feeds that showcase your products directly in search results with images, pricing, and reviews.
Don’t lose high-intent users. We bring back site visitors through tailored remarketing campaigns that remind, re-engage, and convert.
We continuously monitor and adjust campaigns to ensure your ads stay in top-performing positions without wasting spend. Our bid strategy aligns with your goals, whether it’s visibility, clicks, or conversions.
Your ads won’t just reach more people, they’ll reach the right people. We ensure your message appears where it matters most using intent data, custom audiences and LinkedIn profile targeting.
More space, more impact. We strategically use site links, callouts, reviews, and structured snippets to increase CTR and provide more value to searchers.
The right keywords provide the right traffic. We perform deep keyword analysis to find profitable, low-competition terms and exclude irrelevant ones that waste spend.
We match intent-driven queries to the right ad at the right time.
Starting at
We evaluate your monthly Bing Ads spend, number of ad groups, and campaign types (Search, Shopping, Display). Higher scale requires deeper optimization and ongoing analysis.
Whether you’re focused on a single region or expanding across multiple countries, pricing reflects the number of audience segments and geo-targets we manage.
From lead generation to product sales, your goals influence bidding strategies, conversion tracking, and ad variation testing, affecting overall campaign depth
Bing Ads isn’t just a Google Ads alternative; it’s a performance channel in its own right. Our Bing ads agency builds and manages Bing Ads campaigns that help you tap into untapped audiences, optimize spend, and grow conversions where your competitors aren’t looking.
Turn your challenges into opportunities with our Bing Ads management company , driving targeted traffic and boosting online sales for your business.
Tap into LinkedIn data to reach high-intent buyers across Microsoft platforms.
Our Bing Ads agency campaigns don’t just mirror your Google Ads; they open new lanes for ROI by targeting overlooked users, optimizing spend, and delivering measurable results across every funnel stage.
Bing reaches a different demographic, often older, higher-income, and less saturated by Google Ads competition. We help you connect with this untapped segment and extend your market reach by 25-35%.
Bing’s lower CPCs mean more clicks for less. We focus on long-tail and niche keywords that drive quality traffic at a lower cost. Clients often see a 30% reduction in ad spend with a 2X return.
We implement conversion tracking, cross-channel attribution, and audience insights so you can track performance at every touchpoint from first click to final sale. Our clients typically see a 3X lift in campaign efficiency.
Partner with our team of Bing Ads experts to navigate the complexities of online advertising, unlocking growth potential and driving business success.
Here’s our full breakdown of Bing Ads management services to lower CPCs, capture untapped audiences, and scale your growth with smarter ad spend.
Bing Ads gives you direct access to a high-value audience, ready to click, engage, and convert. Here’s how we make it work for you:
Microsoft-Powered Reach
Bing connects you with users across Windows, Edge, and Outlook, often during key decision-making moments.
Low-Cost, High-Intent Keywords
Less competition means you pay less for more valuable clicks.
Premium Buyer Demographics
Bing’s user base includes older, more affluent professionals who are further down the funnel.
Smarter Audience Targeting
Tap into real purchase signals using advanced targeting tools.
Effective Retargeting Options
Bring back warm leads with smart remarketing strategies.
Bing Ads typically have 30-40% lower cost-per-click compared to Google, giving you more clicks for the same budget. But it’s not just about cheaper traffic; it’s about more qualified traffic.
Bing users tend to be older, more affluent, and more likely to convert, especially in B2B and high-ticket markets. With less competition and smarter targeting, your ads get seen by real decision-makers ready to buy.
What you get with our Bing Ads campaigns:
We don’t just run cheaper ads, we turn underused channels like Bing into real profit centers for your brand.
Microsoft’s Audience Network lets you extend your reach beyond Bing search into Outlook, MSN, Microsoft Edge, and more. But scaling here takes more than just flipping a switch. We help brands grow smart with precise targeting, creative optimization, and budget control. Here’s how:
Start with High-Intent Audiences
Begin by retargeting site visitors and cart abandoners across Microsoft properties. These users already know your brand and are more likely to convert.
Test Creative That Converts
Unlike search ads, the Audience Network is visual. We test multiple creatives and formats from static banners to responsive ads to learn what drives action.
Optimize for Every Device
Microsoft users span desktop, mobile, and tablet. We tailor campaigns per device to improve performance across the funnel.
Control Spend While Scaling
Don’t burn the budget by going too broad too fast. We incrementally expand targeting and placements, using performance data to guide every move.
Track Everything
With unified analytics, we track how the Audience Network contributes to conversions even across assisted paths so you can invest with confidence.
With more users speaking their queries and relying on AI tools like Copilot and ChatGPT, optimizing your Bing Ads for voice and AI-driven search is no longer optional; it’s essential. Here are some steps to optimize Bing Ads for voice and AI-driven search trends:
Use Natural, Conversational Keywords
Voice searches are longer and more conversational than typed ones. We build keyword strategies around full questions and long-tail phrases like “Where can I buy eco-friendly office chairs near me?”. Here’s how:
Structure Ads Around User Intent
AI tools prioritize answers over ads unless your ad matches intent perfectly. We create copy that mirrors the language of spoken questions and delivers immediate, helpful value. Here’s what you can do:
Use Microsoft AI & Copilot Ecosystem
Bing powers Microsoft Copilot, Outlook, Edge, and other tools. We help your brand appear across all these AI-assisted touchpoints by optimizing ad placements for visibility in the full Microsoft ecosystem:
Add Location and Schema Markup
Voice searches are often local (“nearest,” “open now,” “close to me”). We enhance your Bing campaigns with geo-targeting and local intent strategies, and use structured data to help AI understand your offerings. Here’s how:
Optimize for Featured Snippets & Rich Answers
Bing’s AI pulls from structured, high-authority content. We help create landing pages and content blocks that AI can pull into featured results, making your ads more clickable. Here’s what you can do:
We let our clients do the talking when it comes to results. Each story below highlights a direct improvement in performance, traffic, or ROI. Because in the end, marketing should pay off.
PixelCrayons made Bing Ads surprisingly profitable for us. We now reach customers we were missing before, especially on desktop. It’s like opening a second front for our paid strategy.
PixelCrayons impressed us with their full-funnel strategy. Bing Ads wasn’t just about traffic; it was about generating the right kind of interest and turning it into sales.
Here are some questions that our clients generally ask before outsourcing Microsoft Advertising services:
PixelCrayons is backed by a team of Bing Ads experts with 6+ years of average experience and has helped hundreds of startups and enterprise-grade companies meet their marketing goals. Our extensive list of clients includes businesses of all sizes. Some of the advantages of using our Bing advertising agency include:
Increased ROI: Use our sophisticated client targeting methods through Bing advertising services to maximize returns on your investment.
Better Customer Retention: Identify and target your potential customers and use effective strategies to retain your customers.
More Flexible Campaigns: Our Bing campaigns are more flexible than self-managed campaigns, allowing for greater creativity and customization. Leverage our Microsoft Ads services expertise to target your audience more effectively and generate higher ROI.
The answer depends on several factors, such as the size and complexity of your campaign, but with our Bing ads management services, you can typically expect some results within the first few weeks. As the campaign gets off the ground, you may see some improvements in click-throughs and impressions following the initial setup. However, it could take a few weeks before Bing PPC management services begin to perform well.
The cost of advertising on Bing varies depending on several factors, including the size of your budget, the competitiveness of your keywords, and the quality of your ad. However, you can expect to pay anywhere from a few cents to a few dollars per click.
Also, you can contact us with your requirements, and we will send you a free quote within 24 hours.
At PixelCrayons, we rely on a combination of powerful analytics tools such as Google Analytics, Bing Ads Insights, and Adobe Analytics Insight Reports to track performance metrics such as clicks, impressions, conversions, and ROI across various channels, including search engines, display networks, and social media sites.
Every business has different goals regarding its marketing strategy, so our Bing Ads company work closely with each client to ensure that they get the best possible results from their campaigns. We use a combination of techniques – such as keyword research, creative copywriting, A/B testing, audience segmentation, and budget optimization – to maximize returns on investment for our client’s campaigns.
We offer powerful targeting options to ensure your Bing Ads reach the most relevant audience. You can target your ads based on location, age, gender, device type, and specific interests.
Moreover, we enable advanced targeting options like in-market audiences and custom audience lists to reach users actively searching for similar products or services. With these targeting tools, your ads will be shown to the right people, increasing the chances of engagement and conversions.
Our team of experts handles ad copywriting and optimization to ensure your ads are highly effective. We craft compelling and engaging ad copies that highlight your unique selling points and encourage users to take action.
Additionally, we regularly analyze the performance of your ads and A/B test different variations to find what resonates best with your target audience. By continuously optimizing your ad content, we ensure that your Bing Ads perform at their best and deliver the desired results.
During the setup and launch of your Bing Ads campaigns, we provide comprehensive support to ensure a smooth and successful process. Our team will help you set up your ad account, configure targeting options, and create compelling ad copies. We’ll also guide you in choosing the appropriate ad formats and budgeting strategies based on your goals.
Throughout the launch phase, we closely monitor your campaigns’ performance and make real-time adjustments to optimize results. Rest assured, we’ll be by your side every step of the way to ensure your Bing Ads campaign is set up for success.
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