Google Ads that
earn their budget.

Usually both, structured so each shows what it contributes. PMax reaches inventory Search can't, but it reports in aggregates and can quietly absorb brand traffic that would have converted anyway. So we apply brand exclusions and account-level negatives, and run Search alongside as a visible benchmark: if PMax beats it, it keeps its budget.

It depends, so test it rather than default to yes. Brand clicks are the cheapest, and many glowing return-on-ad-spend reports are mostly brand traffic that would have arrived free through the organic listing. The real cases for bidding are competitors on your name, comparison shoppers and controlling your message, and we always report brand and non-brand separately.

With weekly query sculpting. We read the search-term report every week, promote converting queries into tightly themed ad groups with matching copy and landing pages, test near-misses deliberately and negate irrelevant queries at account level. Broad match with smart bidding can earn a place in a well-tracked account, but it's a tool to supervise, not a strategy.

Accurately enough, if the setup is done properly, which is why it comes first. We implement consent-aware tagging, enhanced and server-side conversions where they fit, and import offline or CRM outcomes so Google optimises toward revenue. Some conversions are modelled under consent rules, so we verify tracking against your actual sales and label modelled figures as modelled.

No: auction prices, competitors, seasonality and demand sit outside anyone's control. We commit to the work: tracking verified, search terms sculpted weekly, PMax held to its benchmark and reporting tied to revenue. Google bills media spend to you directly, never as part of our fee, and ad accounts stay in your name.

Yes. Google Ads ships under partner agencies' brands, with your reporting templates and client calls and our specialists, NDA-backed, and client ad accounts stay in the client's name. We don't approach the clients you introduce for direct business, during the work or for twelve months after the last assignment for that client ends. We've served 500+ agencies.

Check whose name the ad account is in, and whether Google bills media spend to you directly. Ask how the search-term report is handled week to week, and what Performance Max is benchmarked against. Then ask whether tracking is verified against real sales before budget scales. Vague answers usually mean a vague account.

Judge an agency on what it commits to in writing, not promised returns. Your ad accounts should be in your name, with Google billing media spend to you directly. Tracking should be verified against real sales before budget scales, and reporting should separate brand from non-brand. A free account review shows how we'd handle yours.