A digital agency for education and e-learning, covering the whole arc. Students and parents research for months across search, ads and course pages, then judge you on the portal after they join. Recruitment campaigns, course platforms, accessible design, AI assistants that say they're AI.
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PixelCrayons is a digital agency for education providers and e-learning companies. Schools, universities, training providers and edtech teams use one senior team for student and parent acquisition (SEO and PPC), course platforms and portals, accessibility-first UX, content programmes and AI assistants that say they're AI. Delivering since 2004, with 4,500+ projects delivered.
Outcomes tied to real engagements, not averages.
Each row is a problem education marketing, admissions and product leads bring us, with the service that answers it linked, so you can go straight to the detail.
An enrolment decision is a long, multi-person research project: course comparisons, fees, outcomes, reviews. SEO earns the questions applicants ask early; PPC covers the decisive weeks around intakes and clearing, when a week's absence can cost the intake. Both are planned on the academic calendar, not a generic one.
Education runs on software that must survive results-day traffic and daily student use: prospectus sites, applicant portals, learning platforms. Our web development covers portals and platform builds, designed first for the device students actually live on: their phones.
Published against a plan rather than ad hoc: course guides, applicant FAQs, outcome stories and staff expertise. Our content marketing builds the library that answers what applicants and parents genuinely ask, in the order they ask it, with authors named and claims kept checkable.
In education, accessibility is a legal and moral baseline. Students don't get to opt out of the portal. Our UI/UX design works to WCAG guidance from the first wireframe: contrast, keyboard paths, screen-reader structure and plain language, tested rather than assumed.
A well-built assistant answers routine questions from your own course material at 2am. It does not impersonate a teacher. Our AI chatbots and wider AI solutions are grounded in your content, clearly labelled as AI, and built to hand off to staff the moment a question deserves a human.
Each links to the full service page: scope, process, pricing logic and FAQs, so you can judge the discipline before you talk to anyone.
We deliver the same work under partner agencies' brands: their templates, their client calls, our delivery. We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement.
Five minutes on video: speed, the questions applicants search, the form that loses them. Yours to keep, whether or not we ever speak again.
A digital-first Australian education provider needed a website that stood out from competitors and earned trust. We built a responsive, secure WordPress site designed to engage visitors and generate leads.
Read the full case studyPixelCrayons did a great job bringing our WordPress website to life. The new site has a clean, engaging design, works well across devices, and gives us a much better platform to present our learning and development services.
Education buying runs on an academic calendar and through a group, not on a commercial quarter and through a person. Nearly every scheduling difference follows from that.
Institutional purchasing clusters around budget and term cycles, so a campaign that misses its window is not late: it is waiting for the next academic year. That lengthens the planning horizon and makes slippage far more expensive than in a market where any month will do.
An academic lead, an IT decision-maker and a finance signatory evaluate the same purchase against genuinely different criteria. Material aimed at the enthusiast rarely survives procurement, so the content set has to cover the whole group rather than the one who found you.
Public-sector and many private institutions require demonstrable accessibility conformance before purchase. That makes WCAG compliance a qualification criterion rather than a quality improvement, and retrofitting it late is materially more expensive than building to it.
Whatever learning management system (LMS) is already in place tends to be the fixed point everything integrates around. Its capabilities and limits shape what a build can promise, and discovering them mid-project is a common cause of rework.
Where minors or student records are involved, consent and data-handling requirements are stricter and a default analytics setup is usually not adequate. Measurement has to be specified against those rules rather than installed and reviewed afterwards.
Whatever your sector, where the engagement includes it, the work runs in one Prism workspace you log into: requests, approvals, tasks and the weekly review, with each decision recorded.
One queue, one owner, one due date.
Each decision recorded, with the expectation attached.
What we did and what happened, side by side.
Each one says where it applies and links to its full terms.
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Full termsYour materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsKnow who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsBefore work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
We quote each engagement in a written proposal, and the initial consultation, standard proposal and straightforward scoping are free. The proposal states the deliverables, exclusions, fees and currency, payment milestones and any third-party costs, so you can compare it line by line with a local quote. You can buy one service or several, and keep the providers you already have.
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
Rarely, and we'll tell you when you don't need one. Most education teams are better served extending an established LMS or building a focused portal around it than funding a ground-up platform. Where a custom build is genuinely justified, a product company selling learning software, or workflows no platform supports, we scope it with the trade-offs in writing before you commit.
No, and we won't build one that pretends to. What works is narrower and genuinely useful: an assistant grounded in your own course material that answers routine questions at any hour, is clearly labelled as AI, and hands off to a human the moment a question involves judgement, wellbeing or marks. We're happy to lose the sale where a client wants the pretence.
Yes, the buyers differ, but the disciplines are the same. Schools and colleges usually need recruitment marketing and an accessible site; universities add portals, faculty content and intake campaigns at scale; e-learning and edtech companies look more like software businesses, so there we work as an edtech marketing agency with our SaaS experience applied. The proposal is scoped to which of those you are.
As a default, not a line item. Design work follows WCAG guidance from the first wireframe: contrast, keyboard navigation, screen-reader structure, plain language, and is tested against it before launch. We don't issue compliance certificates; we do document exactly what was checked, so your team can stand behind the result with evidence.
No, enrolment depends on course, price, reputation and factors no agency controls, and anyone promising a number is guessing. What we commit to contractually is the work: campaigns launched on the academic calendar, content published, portal improvements shipped, reported weekly against enquiries, applications and conversions rather than vanity metrics.
Once we have a complete brief, we confirm the date you will receive your written, priced proposal. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed. For recruitment work we plan backwards from your intake dates: if clearing or an application deadline is close, say so on the first call and we sequence the quick wins first.
A senior strategist records five minutes on your website: speed, search rankings, AI visibility, conversion leaks. Yours to keep, no strings.
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