A digital agency for education and e-learning, covering every stage. Students and parents research for months across search, ads and course pages. After they join, they judge you on the portal. We run recruitment campaigns, build course platforms, design for accessibility and set up AI assistants that say they're AI.
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Brands our teams have delivered for
PixelCrayons is a digital agency for education providers and e-learning companies. Schools, universities, training providers and edtech teams use one senior team. We reach students and parents through SEO and PPC. We build course platforms and portals with accessibility first. We also run content and set up AI assistants that say they're AI.
Real projects for real clients, with results we can show.
Each row is a problem that education marketing, admissions and product leads bring us. The service that solves it is linked, so you can go straight to the detail.
Choosing where to enrol is a long research project for several people: course comparisons, fees, outcomes and reviews. SEO wins the questions applicants ask early. PPC covers the key weeks around intakes and clearing, when missing a week can cost you students. We plan both around the academic calendar, not a generic one.
Education runs on software that must cope with results-day traffic and daily student use. That means prospectus sites, applicant portals and learning platforms. Our web development covers portals and platform builds, designed first for the device students use most: their phones.
We publish to a plan, not ad hoc: course guides, applicant FAQs, outcome stories and staff expertise. Our content marketing builds a library that answers what applicants and parents ask, in the order they ask it. Authors are named and claims can be checked.
In education, accessibility is a legal and moral baseline. Students can't opt out of the portal. Our UI/UX design follows WCAG guidance from the first wireframe. That covers contrast, keyboard paths, screen-reader structure and plain language, tested rather than assumed.
A well-built assistant answers routine questions from your own course material at 2am. It does not pretend to be a teacher. Our AI chatbots and wider AI solutions use your content, are clearly labelled as AI, and hand over to staff as soon as a question needs a person.
Each links to the full service page, with scope, process, pricing logic and FAQs. So you can judge the work before you talk to anyone.
We deliver the same work under partner agencies' brands: their templates, their client calls, our delivery. We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement.
We measure one page of your site, its speed on a phone included, and show the three things to fix first. A person reviews the full report. Yours to keep, whether or not we ever speak again.
An Australian learning and development consultancy needed a website that stood out from its rivals and earned trust. We built a secure WordPress site that works on any screen, made to hold visitors' interest and bring in leads.
Read the full case studyPixelCrayons did a great job bringing our WordPress website to life. The new site has a clean, engaging design, works well across devices, and gives us a much better platform to present our learning and development services.
Education buying follows an academic calendar and is decided by a group. A business usually buys by quarter, through one person. Nearly every timing difference follows from that.
Schools and universities tend to buy around budget and term cycles. So a campaign that misses its window isn't just late: it waits for the next academic year. That means planning further ahead, and delays cost far more than in a market where any month will do.
An academic lead, an IT decision-maker and a finance signatory judge the same purchase in different ways. Material aimed only at the enthusiast rarely gets through purchasing. So your content has to cover the whole group, not just the person who found you.
Public-sector and many private institutions need proof of accessibility before they buy. That makes WCAG compliance a condition of the sale, not just a quality upgrade. Adding it late costs far more than building it in from the start.
Whatever learning management system (LMS) is in place tends to be the fixed point everything connects to. What it can and can't do limits what a build can promise. Finding those limits halfway through a project is a common cause of rework.
Where children or student records are involved, consent and data rules are stricter. A standard analytics setup is usually not enough. So tracking has to be planned around those rules from the start, not installed first and checked later.
Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.
Some engagements include Prism, our client workspace, and your proposal says whether yours does. Where it does, the work runs in one workspace you log into, whatever your sector: requests, approvals, tasks and the weekly review, with each decision recorded.
One queue, one owner, one due date.
Each decision recorded, with the expectation attached.
What we did and what happened, side by side.
Each one says where it applies and links to its full terms.
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Full termsYour materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsKnow who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsBefore work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
We quote each engagement in a written proposal, and the initial consultation, standard proposal and straightforward scoping are free. The proposal states the deliverables, exclusions, fees and currency, payment milestones and any third-party costs, so you can compare it line by line with a local quote. You can buy one service or several, and keep the providers you already have.
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
Rarely, and we'll tell you when you don't need one. Most education teams do better by extending an established LMS or building a focused portal around it. Sometimes a custom build is justified, such as for a company selling learning software or for workflows no platform supports. Then we set out the trade-offs in writing before you commit.
No, and we won't build one that pretends to. What works is narrower: an assistant that uses your own course material to answer routine questions at any hour. It is clearly labelled as AI. It hands over to a person as soon as a question involves judgement, wellbeing or marks.
Yes. The buyers differ, but the skills are the same. Schools and colleges usually need recruitment marketing and an accessible site. Universities add portals, faculty content and large intake campaigns. E-learning and edtech companies look more like software businesses. So there we work as an edtech marketing agency, using our SaaS experience.
As a default, not an extra. Design work follows WCAG guidance from the first wireframe: contrast, keyboard navigation, screen-reader structure and plain language. We test against it before launch. We don't issue compliance certificates. We do document exactly what was checked, so your team can back the result with evidence.
No. Enrolment depends on course, price, reputation and factors no agency controls, and anyone promising a number is guessing. What we commit to in the contract is the work. That means campaigns launched on the academic calendar, content published and portal improvements made. We report weekly on enquiries, applications and conversions rather than vanity metrics.
Once we have a complete brief, we confirm when your proposal arrives. Eligible work can typically start two to three business days after scope, payment and required access are confirmed. For recruitment work we plan backwards from your intake dates. If clearing or an application deadline is close, tell us and we'll do the quick wins first.
Send the brief and an itemised, priced proposal comes back. Or start with the free website review: we measure one page of your website and a person reviews the report.
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