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One login shows what your marketing costs,
and what it brings in.

Prism is the online workspace where we run your marketing, if your engagement includes it. You log in from the start. It shows what each channel cost next to the leads your sales team accepted. Every request and decision sits in one place, and Prism tells you plainly when a number can't be trusted. If we also run your sales pipeline, Bond tracks each lead from first contact to customer.

Included where your engagement uses it · Reply within four business hours (typical) · Never sold on its own

Prism · OverviewLast 90 days · sample data
Prism Overview screen: the question 'How is marketing performing?', a cost-per-SQL verdict against target, a data-check summary, tiles for media spend, total cost, leads, MQLs, SALs, SQLs and cost per SQL, a trend chart and a needs-attention list. Sample data.

Brands our teams have delivered for

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
What it is

Prism and Bond are the two systems PixelCrayons engagements run in, where the scope includes them. Prism holds your requests, approvals, tasks, the weekly review and every decision, with what marketing cost beside what it produced. Bond is the CRM we use when we find leads for your sales team. Neither is sold or charged for.

What it is

Prism runs the marketing,
Bond runs the sales pipeline.

Prism is where we run your marketing and judge how it's doing. Bond is where sales works the leads. Prism is where we decide what to do next, and Bond reports what happened to each lead. Each one has its own page below.

Prism

The marketing workspace
  1. Evidence
  2. Decision
  3. Action

Prism connects your ad accounts, analytics and search data. It adds the cost of the people and tools behind them. Then it puts the total next to the leads sales accepted. Every review ends in a decision with an owner, an expected result and a date to check it. You log in and see all of it.

Inside Prism

Bond

The sales pipeline
  1. Lead
  2. Deal
  3. Customer

Bond is the CRM our team uses when we find leads for a sales team. A lead counts once a salesperson accepts it. Every deal sits in a stage with a value, and overdue follow-ups show up on their own. Won or lost results go back to Prism, without saying who the customer is.

Inside Bond

AI helps, people decide

Ask Prism answers questions from the workspace's own data and points at what needs attention. It never changes anything on its own. Every decision is recorded by a named person on our team.

Every action is kept

Requests, approvals, tasks and decisions carry their history. When a decision comes back for review, it is judged against what we said would happen.

What you see

These are the real screens,
shown with sample data.

These are the screens you log into. We captured them from a demo workspace with sample data, so no number here belongs to a client. Your workspace looks the same, with your channels in it.

Prism Pipeline screen: the question 'Is the funnel converting?', MQL target attainment, tiles for inquiries, MQL, SAL, SQL and SQL rate, a lead-type row and a twelve-month funnel trend. Sample data.

Pipeline: the funnel from enquiry to won, counted in the sales team's stages, not in ad-platform conversions.

Prism · Pipeline · Sample data from a demo workspace, not a client's numbers

Prism My work screen: 'What needs you', a list of tasks to do, each with its channel and due date, such as a daily paid-search check and a weekly SEO and organic check. Sample data.

My work: everything waiting on you, in one list, each item with its channel and due date.

Prism · My work · Sample data from a demo workspace, not a client's numbers

Bond Needs attention view: overdue follow-ups and accounts that have gone quiet, surfaced automatically with the owner and the days elapsed. Sandbox workspace, sample names.

Bond, Needs attention: overdue follow-ups and accounts gone quiet, shown without anyone having to remember.

Bond · Needs attention · Sample data from a demo workspace, not a client's numbers

What you get

You get your own login,
with the whole engagement inside.

01

A Prism workspace of your own

Your login lands with the kickoff. Everything about the engagement lives there, visible without asking for it.

Every engagement
02

Requests in one queue

You raise a request in the workspace, not in an email thread. It gets an owner, a status and a place in the plan.

Every engagement
03

Approvals you can see

Anything that needs your sign-off waits where you can see it, with what it is and why. Nothing goes out on an assumption.

Every engagement
04

Tasks with owners

Work is a named task with an owner and a history, not a line in a status email. You can see what moved and what did not.

Every engagement
05

The weekly review

Cost, leads and the verdict for each channel, reviewed every week, with last week's version kept beside it.

Weekly
06

Decisions with a check date

Every decision records what we expect to happen and when we will check. When the date comes, it is judged against that expectation.

Every engagement
07

Bond, where we run your pipeline

If we find leads for your sales team, Bond tracks each one from first contact to customer. It then passes the result to Prism.

Pipeline engagements
What it does for you

Four things change
when the work runs here.

01

You stop asking for updates

The workspace is the update. Log in and the week is laid out: what moved, what is waiting on you, what we decided and why.

02

Budget follows accepted leads

A channel is judged on the leads your sales team agreed to work, not on clicks or form fills. Money moves towards what sales actually wanted.

03

Nothing gets lost in a thread

A request becomes a task with an owner. A decision gets a check date. When the date comes, the result is compared with what we promised.

04

You know which numbers to trust

Prism runs its own data checks. It flags an out-of-date sync, a missing exchange rate or a lead with no known source. The warning sits on the figure it affects, in plain words.

The rule that makes it different

When Prism cannot defend a number,
it says so.

Most reporting fills gaps. A channel with no cost attached looks efficient. A lead nobody attributed gets handed to whichever source was nearest. The chart stays smooth and the decision underneath it goes wrong.

Prism keeps the gap. Unmeasured spend shows as unknown, never zero. An unattributed lead stays unattributed. Every figure carries one of three states, and the state travels with the number into the review.

You can plan around a known gap. You cannot plan around a zero that is lying to you.

Prism Data trust screen: the question 'Can you trust these numbers?', a summary of nineteen checks with counts passed, broken, to review and never configured, and the first broken check, a currency with no exchange rate, with what to do about it. Sample data.

Data trust: nineteen checks on the numbers behind cost per SQL. Each is ranked by what a failure would cost and says what to do.

Prism · Data trust · Sample data from a demo workspace, not a client's numbers

  • Measured

    Both the cost and the leads were recorded at the level you asked for.

  • Partial

    One side was recorded, the other estimated or shared out, and it says so.

  • Unknown

    Not measured. Shown as unknown, left out of the ratio, never written as zero.

Compared with what you have

How Prism compares with
a monthly PDF or a dashboard.

The difference is what happens next, not how nice the chart looks. Only Prism turns a finding into a task with an owner, then checks the result later.

MechanismMonthly PDFLive dashboardPrism workspace
What it showsLast month, summarisedActivity, as it happensCost beside accepted leads, each figure with its state
When you see itWeeks after the factWhenever you lookIn a weekly review, with last week kept beside it
Missing dataLeft out or footnotedA zero or a flat lineShown as unknown and kept out of the ratio
What happens nextA call, then a threadNothing, until someone actsA recorded decision with an owner, an expectation and a check date
Who did whatNot recordedNot recordedEvery action kept and later checked against its outcome
Your requestsEmailNot part of itA queue with owners, approvals and status
How it fits

Prism comes with every engagement
and isn't sold alone.

Prism and Bond are proprietary Vinove operating infrastructure and are not licensed standalone. You can't buy them, and we don't charge for them. The workspace comes with every engagement, from a one-off build to a retainer or a dedicated team. Bond is used only where we run your sales pipeline. The rate card lists the workspace as included, and your proposal names your workspace.

The two systems

Read about Prism and Bond
on their own pages.

Each page covers what it is, what you see on screen and what it does for you. It also shows how it fits your engagement.

Where you meet it first

Every service, solution and hire page carries an Inside Prism band. The rate card lists the workspace as included. The free website review is the first thing that lands in it.

Where the workspace shows up

Where the workspace appears
across our services and pricing.

The walkthrough is a screen-share of Prism on a demo workspace, with your questions answered as we go.

Book a Prism Walkthrough
Questions

Frequently
asked.

You get access. Where the engagement includes Prism, you get your own login and workspace. It holds your requests, the approvals waiting on you, and the tasks and their owners. It also holds the weekly review and every decision with its expected result. We work in the same workspace you read, so there's no separate report to check against what happened.

No. A dashboard shows activity and leaves the decision to you. In Prism, the decision is made, written down and turned into a task with an owner. Each week you read one review: what each channel cost, what it produced, the verdict and any warnings. Questions go to Ask Prism, which answers from your own data.

It has one row per channel. Each row shows what the channel cost and how many leads your sales team accepted from it. It also shows how reliable each figure is (measured, partial or unknown), the verdict and what we expect to happen. Last week's row sits beside this week's. Underneath are the decisions, tasks and warnings that need your call.

Media spend comes from the connected ad accounts. For the full cost, Prism also needs what you spend on people, tools and retainers. It can add any shared cost you put down to marketing too. You choose how much to share. Anything missing shows as unknown against that channel instead of being guessed. That way the ratio never looks better than it is.

A sales-qualified lead (SQL) is one your sales team accepted as worth working. It's the first point where someone outside marketing has judged the lead. So channels are judged on what sales agreed to take, not on clicks or form fills. Bond records that acceptance where we run the pipeline. Otherwise Prism reads it from your team's system.

No. Prism records tasks, decisions and outcomes, not hours, and it is not a time-tracking tool. What you see is whether the work that was supposed to happen did, who owned it and what it produced. Hours are not a measure we report through it.

Only where we run your sales pipeline. We find leads for your sales team, and sales accepts or returns each one. Bond then tracks each lead from first contact to customer. It records what sales accepted or returned and passes the result back to Prism. On a build, design or search engagement with no pipeline to run, Bond doesn't appear.

No. Both are proprietary Vinove operating infrastructure, not products, and neither is licensed or sold on its own. They come with the work. The workspace is part of every engagement. There's no line for it on the rate card, because it isn't an extra.

It answers questions and points out problems, but it never acts on its own. Ask Prism sits on every screen. Ask why a number dropped or which campaign is wasting money. It answers from your workspace's data and gives its reasons. The Insights screen lists what it noticed, with the numbers behind each finding. It never publishes, moves budget or changes anything. A named person records every decision.

Yes. We captured them from a demo Prism workspace and a Bond sandbox (test) workspace, then cropped them to fit. Every one shows sample data, not a client's numbers, and the caption under each screen says so. Your workspace looks the same, with your channels, team and figures in it.

Because an estimate that looks like a measurement gets treated like one. When a shared cost is unknown, Prism says so. It keeps that cost out of the cost-per-SQL ratio and adds a warning to the figure. You decide whether to add it.

See Prism and Bond on a call
before you start.

A 30-minute screen-share of Prism on a demo workspace, with your questions answered as we go. Or tell us what you need and a senior strategist replies, typically within four business hours.

Reply within four business hours (typical) · Free · No retainer required

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