E-Commerce is one of the fastest growing industries in the past few years. According to the stats by Statista, 60% buyers, these days like to spend money on online shopping. Furthermore, many businesses these days want to develop their own eCommerce website for generating more sales of their products.
Development of any E-Commerce website is a very complex task and has various challenges. Also, users will visit your E-Commerce website daily and for that, you need to hire the reputed eCommerce website development company who can make your website development process easy and intuitive.
In this post, we will discuss 5 factors to consider before E-Commerce website development.
Selecting the right E-Commerce Platform and Theme
The first and the most important thing is to select the right ECommerce platform for your E-Commerce website. There is a variety of E-Commerce platforms to choose from like Magento, WooCommerce, Shopify, Drupal, Joomla, OSCommerce etc. Also, if you will not select the right ECommerce platform than it will lead you to the loss of time and money.
Apart from the selection of E-Commerce platform, selection of theme plays a vital role in the success of any E-Commerce website. According to Stats by W3Tech.com, one fourth of all E-Commerce websites fails if they don’t have a great design theme for their website.
Many E-Commerce websites these days combine the functionality of portfolio or blog for engaging with their customers or clients. Also, Google loves the pages who have a blog so that the rankings can be improved.
Responsive Design
Use of a mobile phone for browsing the website is increasing day by day and E-Commerce websites have played a lead role in generating this traffic. According to stats by Mediabistro, two-fourth sales of E-Commerce website comes from mobile phones. It means that it is very important to optimize your E-Commerce website for both desktops as well as the mobile phones.
Therefore, it is very important to implement a responsive design in your E-Commerce website to make it usable on every device because it is a key thing in determining the success of your E-Commerce website. Plus, you should design the E-Commerce website keeping in mind about the mobile phone users.
Search Engine Optimization
Sales are the most important factor for running any E-Commerce website. For increasing the sales of your E-Commerce website and bettering your competitors, search engine optimization is compulsory. Moreover, Search Engine Optimization helps your E-Commerce website to show up whenever the user searches for your website and it increases your website visibility and chances for conversion.
Higher the rank of your web page, more customers will be reached.
According to Statista, 35% E-Commerce website does not feature in the top 10 web pages and then users ignore it completely.
Security
All the E-Commerce website should support SSL for encrypting the information which is required to be secured. It is very important for those users who use credit cards or debit cards and enter payment information like Name, Address, Email, Phone Number etc.
Also, you need to build the trust among your customers that all their information is safe on your E-Commerce website. Plus, compliance of PCI is also important for any businesses who accept digital payments.
According to Deloitte, 40% of the successful E-Commerce websites comply with PCI standards to make their website a secured one for its users.
Marketing Strategy
After the website is ready to go live, you must follow certain guidelines for bringing your customers closer. There are different ways to market your E-Commerce website. They are either market it yourself or market it with the help of any marketing agency, mobile search, desktop search etc.
Each marketing method has its own advantages and disadvantages.
Therefore, your E-Commerce website will be successful if you design a good plan for marketing your website.
Conclusion
It is true fact that any eCommerce website development takes a lot of time, money, and effort. However, if you have a knowledge about important techniques then your eCommerce website will definitely make sales and engage more loyal customers than your expectations. Therefore, consider these 5 factors mentioned above to make your E-Commerce website a successful one.
