According to statista, the global mobile OS market share, in terms of sales to end users, from 2009 to 2018. In the first quarter of 2018, 85.9 percent of all smartphones sold to end users were phones with the Android operating system.
Although both Apple and Android apps are relevant and essential in today’s competitive business environment, it is important to understand the pros and cons of both. Lets read who wins the battle of iOS vs Android for your business app
Integration with Google Products
One benefit of choosing Android apps over iOS ones is that your business app can integrate and make use of interesting Google products and add ons. So you can easily integrate with Google Hangout, Google Plus Chat and Calendar etc. There are these different set of Add-ons that Apple also provides and one can choose according to business requirements.
Understand Your Target Audience
Does your business sell products for a mass audience or a niche audience? Are your products for professionals or the youth. Understanding the target audiences and their OS preferences helps you get a clear picture about the platform that you should choose, for building your business app. The idea here is to maximize the audience reach of the application.
Security vs Reach
Apps built with iOS are more secure and work within the Apple system. With Android the reach of the apps is wider and there are a wide variety of handsets to choose from.
Browsers and Speed
As far as the number of browsers are concerned, then Android surely provides more options. On the other hand, iOS provides faster processing speed, which adds to the speed of application usability.
Reaching the Tablet Market
Knowing your tablet market and the relevance of your product with the tablet audience is very important. The iOS platform scores more over the Android when it comes to the tablet market. Focusing on iOS if your target audience is skewed towards tablets, is definitely recommended.
Paid Vs Free Applications
Many businesses wish to make apps that are paid and a source of revenue for the company. This is true for gaming and service related businesses provide a payable service from the app itself. There are two reasons to choose iOS over Android, when creating paid apps. The first reason is that iPhone owners in general are more willing to pay for apps where as Android owners are slightly reluctant. The second reason being that Apple provides an easier and a smoother system for payments while purchasing apps on the iPhone.
Visibility on the App Store
Both, Apple and Android app stores have their respective pros and cons for the business user.
The Apple app store calculates the active users, recent downloads and total downloads of an application for deciding on the visibility of the app in the app store. There is also a review and rating mechanism that helps users to add their feedback on the applications. All iOS apps are only available to be downloaded from the iOS app store. The app can also benefit from the ranking and visibility features of the app store.
Android apps on the other hand provide a wider reach, as they can be downloaded from various app stores like Kindle and Amazon. Since there are multiple options to download an Android app, one cannot find the ranking system to be that useful in the Android case.
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