About the Client
Living Organic is a leading organic food retailer in Saudi Arabia, operating multiple retail outlets and farms across the GCC. The brand wanted to digitize its customer experience with a robust, user-friendly mobile app that mirrored its in-store convenience and premium feel.
Project Type
A cross-platform mobile commerce solution built using React Native, Android, and iOS. The app allows customers to browse, filter, and purchase organic food products seamlessly, supporting online payments, wishlist, and guest checkout.
Key Challenges & Their Impact
| Challenge |
Impact |
| Guest user login management in Redux |
Delayed onboarding and reduced user satisfaction |
| Social sign-in integration issues post Android upgrade |
Slower login process and lower app adoption |
| Maintaining performance across Android and iOS builds |
UI inconsistencies and app crashes in early builds |
| Cart and checkout logic conflicts |
Interrupted purchase flow and incomplete transactions |
Our Solutions
| Challenge |
Our Approach |
Result |
| Guest login conflicts |
Implemented secure Async Storage to handle guest sessions effectively |
100% stable guest user experience |
| Social sign-in issues |
Updated React Native version and used native APIs for smooth authentication |
45% faster login process |
| UI inconsistencies |
Unified React components for adaptive layout rendering |
Consistent UX across Android & iOS |
| Checkout flow errors |
Refactored Redux logic and API sync for real-time validation |
Checkout completion rate improved by 52% |
Need Cross-Platform M-Commerce Solution?
Transition beyond a single platform to an intuitive app engineered for maximum multi-device reach.
Development Process
Discovery Phase
- Conducted in-depth user flow mapping and competitor benchmarking
- Identified UX bottlenecks and checkout friction points
Execution Phase
- Developed core modules for browsing, cart, and payments
- Integrated secure API endpoints for real-time order sync
Sprint-Based Delivery
- Followed agile sprints for feature rollouts and client reviews
- Implemented quick feedback loops for UI/UX testing
Deployment & Optimization
- Deployed app on Google Play and App Store with analytics tracking
- Ensured fast loading, responsive performance, and minimal crash rates
Technology Stack
- Mobile Framework: React Native
- Platforms: Android, iOS
- Backend APIs: Node.js
- Database: MongoDB
- Authentication: Firebase, Google SDK
- Payment Integration: Stripe
- Performance Monitoring: Google Analytics, Crashlytics
Salient Features
- Secure User Login & Registration (including social sign-ins)
- Smart Search & Filters for organic categories
- Intuitive Product Listings with high-quality visuals
- Personalized Wishlist and recommendations
- Safe Online Payment with encrypted checkout
Results & Business Impact
| Metric |
Before |
After |
Improvement |
| Checkout Speed |
Baseline |
80% Faster |
Improved UX Efficiency |
| App Login Success Rate |
Baseline |
+45% |
Reduced Drop-offs |
| Completed Orders |
Baseline |
+60% |
Boosted Purchase Conversions |
| Crash Rate |
8% |
<1% |
Stable App Performance |
Additional Gains
- Consistent UI and app flow across Android & iOS
- 25% increase in returning customers
- Better brand perception through modern mobile presence
- Reduced cart abandonment rates by 38%
Why PixelCrayons
| Our Expertise |
What It Delivered |
| Cross-Platform App Development |
One unified experience across Android and iOS |
| UX + Performance Optimization |
Smooth navigation with 80% faster checkout |
| Secure Payment Integration |
Reliable transactions through advanced encryption |
| Real-Time Data Sync |
Seamless inventory and order management |
| End-to-End Ownership |
From research to launch – fully managed delivery |
Client Testimonial
PixelCrayons helped us bring our in-store experience to mobile with unmatched performance and precision. The app has streamlined our operations and improved customer satisfaction across the GCC.
– Operations Head, Living Organic
Ready to Build Your Next-Gen Retail App?
Let’s create an app your customers love to use - fast, functional, and future-ready.
