Cellar Angels is a fully integrated eCommerce CMS platform to replicate the success of their stores & to become a ‘must visit’ destination for friendly, engaging & assisted wine, beer & spirits purchases, design flair .
The main goal was to develop a ‘must visit’ destination for friendly, engaging & assisted wine, beer & spirits purchases.
We needed to ensure the experiential side of the site, including supporting informative content, social media, blogging, marketing and customer engagement.
To ensure that searching & checkout is easy, will appeal to a broad demographic & is suitable for varying purchasing behaviour.
To give the site a modern, attractive and approachable design that fitted well within the company style guide.
It was quickly discovered that the site needed to continue offering superior quality products, but also needed to incorporate a marketing edge and community aspect that was missing to date.
The Discovery Phase- Our business analysts performed a lot of research and brainstorming before the app development process. At the end of the discovery phase the “Who, Why, What, When and Where” of the project were thoroughly scrutinized.
The Execution Phase- After gathering all the nuts and bolts to proceed, it was time for project execution. Our designers, developers and quality analysts followed agile development process for execution and worked side-by-side to achieve the project aims. Our project managers also did regular reviews to check the progress of the project went smoothly and according to the time.
Sprint Base Project Delivery-We took client’s feedback on each stage of development and applied the feedback in the project. It helped us to meet the client’s expectations in the best possible manner.
The Deployment Phase- Now, app was ready to be unleashed to the world after rigorous development & testing period. We deployed the app in the appstore.
01 The website incorporates innovative elements that are focussed on the user experience.
02 The integration of educational areas on both the homepage and deeper into the site structure.
03 Users can see the various ranges, read about each bottle and then visit a dedicated cart page for each product.
04 Users can see the various ranges, read about each bottle and then visit a dedicated cart page for each product.
05 The pages also contain easy 'one click' options for the amount you want to buy and the ability to add cases.
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