About the Client
E-Health Insurance is a leading digital marketplace offering diverse health insurance plans for individuals, families, and businesses. The platform helps users compare, select, and manage insurance policies with transparency and ease.
Project Type
A complete website revamp and performance optimization project combining UX design, WordPress optimization, and brand positioning. The goal was to enhance site speed, ensure secure code practices, and deliver an engaging user experience.
Key Challenges & Their Impact
| Challenge |
Impact |
| Slow website load speed and code inefficiencies |
Poor SEO visibility and high bounce rates |
| Outdated UI and unclear information hierarchy |
Drop in user trust and lower engagement |
| Security vulnerabilities in WordPress setup |
Risk of data breaches and unstable performance |
| Lack of distinct brand identity |
Difficulty in gaining recognition in a competitive health insurance space |
Our Solutions
| Challenge |
Our Approach |
Outcome |
| Code inefficiency and slow performance |
Implemented Memcached, Redis, query optimization, and database tuning |
2.3× faster page load and smoother user experience |
| Weak brand perception |
Developed new logo, visual identity, and UX flow |
Stronger recall and improved site navigation |
| Security risks |
Secured site through code review and SQL injection prevention |
100% vulnerability-free deployment |
| Unoptimized mobile experience |
Created a responsive and accessible design |
45% increase in mobile session duration |
Does Your Site Deliver Top UX?
Connect with us to design a WordPress platform focusing on intuitive navigation and clear content, maximizing visitor engagement.
Development Process
Discovery Phase
- Conducted deep research on user behavior and insurance browsing patterns
- Identified UX friction points and branding inconsistencies
Execution Phase
- Designed and developed the WordPress website using agile sprints
- Integrated Memcached Redis, a nd optimized SQL queries for performance
Sprint-Based Delivery
- Collected client feedback after each sprint and applied real-time refinements
- Ensured all updates aligned with brand goals and user expectations
Deployment & Optimization
- Launched the optimized WordPress site with monitoring setup
- Performed A/B tests for usability and speed validation
Technology & Tools Used
- Platform: WordPress
- Performance Tools: Memcached Redis, Query Optimization, Code Minification
- Security: Code Review, SQL Injection Prevention
- Analytics: Google Analytics, GTmetrix, Lighthouse
Salient Features
- Smart plan search with provider filters and coverage comparison
- Doctor locator integrated with location-based search
- Secure, optimized, and mobile-responsive interface
- Real-time assistance for claims and coverage queries
Results & Business Impact
| Metric |
Before |
After |
Improvement |
| Page Load Time |
5.4 seconds |
2.3 seconds |
58% faster performance |
| Bounce Rate |
Baseline |
-38% |
Higher user retention |
| Session Duration |
Baseline |
+45% |
Better engagement |
| Conversion Rate |
Baseline |
+29% |
Improved lead quality |
Additional Gains
- Stronger brand recognition across digital platforms
- Improved mobile accessibility and SEO score
- Faster load times lead to higher customer satisfaction
- Enhanced site stability and long-term scalability
Why PixelCrayons?
| Our Expertise |
What It Delivered |
| WordPress Optimization |
2.3× faster page load speed |
| Code Security Reinforcement |
Zero vulnerability post-deployment |
| UI/UX Enhancement |
Improved navigation and engagement |
| Brand Identity Design |
A cohesive and trusted digital presence |
| End-to-End Ownership |
From analysis to launch – seamless execution |
Client Testimonial
“PixelCrayons truly transformed our digital presence. The site now loads instantly, looks professional, and our engagement metrics have improved drastically.”
— Managing Director, E-Health Insurance
Ready to Redefine Your Website’s Performance?
Let’s build a faster, more secure, and conversion-ready website for your business. Contact us today to optimize your digital experience and turn visitors into customers.
